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How to Use GOOGLE
ANALYTICS
Look! Up in the sky!
It’s a Bird!
It’s a Plane!
It’s …
Super Google Analytics!
Equip your self with this cool tool
If you have websites, Google Analytics is a MUST
Google Analytics measure the performance of your
website
It gives you the NUMBERS
To make OBJECTIVE decisions about your website!!!
It answers important questions about your website
Should you continue or delete the website?
Which of your pages should you improve?
Which is your most effective landing page?
Do you know which is your most read post?
How long do they stay in your website?
Where are your visitors located?
How many new viewers do you get?
Rescue your website from oblivion!
Fight confusion and indecision!
You can get IMPT info in Super Google Analytics …
right at your finger tips 24/7!
Before you proceed, have you done the following…
Opened an account in Google Analytics?
Pasted the tracking code in your website?
If you answered YES
Congratulations! You are all set to go!
If you do not have an account in Google Analytics
yet or …
You have not posted a tracking code yet …
In your browser, type
http: PositivelyAwesomeVA.wordpress.com
Visit Part 1 of this tutorial series
Now that you have done these 2 things,
you are good to go!
On your browser, type: http://www.google.com/
analytics/
Click “Sign In”
Type your details
You will see this page
Click the code under your website
The name of your blog will appear…
Click the name of your website
Meet your Dashboard!
The Dashboard gives you a snap shot of your website’s performance
On the Visitor’s Overview, you will see how many visited your site
Do you want select the dates to view?
Click the arrow near the dates
A drop down calendar will appear
Choose your preferred dates by clicking on them
Or by simply typing the dates
Then click “Apply”
Now you have your preferred date range!
Scroll down to see more info
Next info shows your visitors’ behavior in your site
Now, are you overwhelmed with the numbers and graphs?
Remember this: Numbers can’t harm you!
Numbers and charts GUIDE you
Numbers and charts are your FRIENDS!
Ready to see more of your FRIENDS???
Let’s go through the data
Visits vs. Unique Visitors
Visits - The number of visits to your site during a given time period
Unique visitors - The number of unduplicated visits to your site during a given time period
Let’s look at our example:
In this case, the website had 49 visitors and 47 of which are
new visitors
Page views vs. Pages/Visit
Pageviews: The number of pages/posts your visitors viewed.
Pages/Visit: The average visit in terms of page views.
In this case, the visitors had 85 page views and each visit
viewed 1.73 pages
Ave. Visit Duration vs. Bounce Rate
Bounce Rate: The percentage of people who only visited one page on your site before they “bounced” somewhere else. Ave. Visit Duration : The average amount of time a visitor spends at your site.
The visitors spent 1.29 min. in the site and had a high bounce
rate of 77%!
The Pie-Chart shows percentages of new visitors
and returning visitors
Now you have an overview on your website’s performance!
Now that was easy, isn’t it?
Google Analytics gives you the NUMBERS
Numbers and charts are your FRIENDS!
Please keep that in mind! Numbers and charts
are my friends! How about YOU?
Please keep this in mind! A SUPER TOOL is always ready to help
YOU…
Super Google Analytics!
Thank you!
See YOU in Part 3 �
Big Thanks To:
http://www.flyte.biz/resources/newsletters/08/08-google-analytics.php
http://blog.kissmetrics.com/50-resources-for-getting-
the-most-out-of-google-analytics/ �