1. Jumping into Social Media, for HR Pros.April 9, 2009Jessica LeeAPCO Worldwide + Fistful of Talent

2. MY social media timeline 3. CLOSE YOUREYES. 4. heres what i see. + 5. but heres what MANY see. + 6. RecruitingCommunity-Industry- Source candidates-Peers, fellow HR pros -Relationship buildingfor what though?ProfessionalPersonal Development Branding 7. social medias fundamental principles 8. participation and conversation 9. i have 826 friends. 10. let go of control. influence or lead. 11. social media principles. Participation + conversation matters Popularity doesnt matter. You cant control; you can influence. Authenticity rules. 12. RecruitingCommunity-Industry- Source candidates-Peers, fellow HR pros -Relationship buildingfor what though?ProfessionalPersonal Development Branding 13. begin as an organization jump in as an individual 14. social media starter pack 15. basics: create an account, tweet about yourself, your company &/or industry, link to job postings intermediate: communicate w/ candidates, use hashtags advanced: company specific account toggle between personal/company account 16. basics: create a personal profile, add company name + industry + position, connect w/ candidates intermediate: find and participate in groups advanced: create a business page for your careers or industry 17. basics: create a profile, connect w/ candidates, post jobs intermediate: involve yourself in groups, talk about your company & industry advanced: build a community for your industry, communicate w/ candidates 18. basics: read other blogs intermediate: read many blogs, use Google reader, participate in the community advanced: start your own blog, build a community