Kapil Verma: Key Trends in Technical Communication

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Key Trends in Technical Communication

Kapil Verma

Senior Product Manager, FrameMaker and FrameMaker Server

March, 2011

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Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 2

Agenda

About Adobe

Key Trends In Technical Communication

What This Means For Today’s “Technical Communicators”

Adobe Technical Communication Suite

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About Adobe




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Adobe revolutionizes how the world

engages with ideas and information

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Agenda

About Adobe




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Trend 1: Movement From Unstructured To Structured Authoring

FROM LONG DOCUMENTS

Chapter Title

Topic Title

Concept Title

Paragraph

Graphic

Caption

ChapterChapter

TitleTitle

TopicTopic

TitleTitle

ConceptConcept

TitleTitle

PgphPgph

TO TOPICS AND STRUCTURE/DITA

Globalization opening up new markets in

emerging economies

Need to produce technical content in

multiple new languagesIncreasing Localization

Costs

Unstructured to Structured, XML and

DITA

Cost-Effective Efficiency. Easily Reusable Content. Automating Repetitive Tasks.

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Trend 2: Device Explosion Necessitating Multi-Screen, Multi-Channel Publishing

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Trend 3: Easily Searchable, Highly Personalized Content

Yesterday Today

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Trend 4: Increasing Demand For Rich Media In Technical Communication

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Trend 5: Collaborative Content Creation

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Trend 6: Single Sourcing Of Technical Documentation And Training Content

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About Adobe




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“Connect” With Your User

Today, consumers want technical content to be:

Easily accessible (ubiquitous)

Quickly searchable

Dynamic and interactive in nature

Highly personalized

Easily consumable

Immediately actionable

Open to end-user feedback/comments/ratings/inputs

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Agenda

About Adobe




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Adobe Technical Communication Suite 3.0

End-to-end solution for authoring,

enriching, reviewing, and

publishing technical information in

multiple languages, formats and

across multiple devices

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Key Value proposition of the Technical Communication Suite

$ 999

$ 999

$ 799

$ 699

$ 449

$ 3,945

Point product price

Tech Comm Suite at $1,899 is <50% of the total price of all point

products taken together

Tech. Comm Suite = $1,899

+You enjoy special

integration between point products,

available only in the suite

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Adobe Technical Communication Suite 3.0

Let us see how Adobe Technical Communication Suite empowers writers to do their job effectively….

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Adobe offers a complete solution including authoring, collaboration, multi device publishing and community collaboration to technical writers

• Jill starts authoring in FrameMaker

• DITA/XML, structured, unstructured authoring support

Jill sends out the document for review to experts, who need just the free Adobe pdfreader to review

Jill imports all comments from pdf into the source FM document automatically

Jill can collaborate with other authors through the CMS connectors built into FM10

Jill can publish to multiple devices and formats incl. mobile and online formats using FM server

Jill can host the content on the RH server for end users

• Jill can refine content through the user feedback via the AIR Help viewer

• RH server reports let her analyze content usage (e.g. frequently viewed content)

Jill is a technical writer at Acme manufacturing’s technical writing divisionJill needs to author the user manual for a new gadget produced by Acme

Content curation and continuous refinement process

SERVER SERVERSERVER

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Next Steps

Keep up to date on product news Read Adobe Tech Comm. Blog at blogs.adobe.com/techcomm and watch video snippets of

the new features in FM10

Follow me on twitter at @KapilVermaAdobe

Watch videos on http://tv.adobe.com/channel/technical-communication/

Visit our product home page to learn more about FM10 and FM10 server and download reviewer’s guide http://www.adobe.com/products/framemaker.html

Product evaluation Download a trial version or try the product (without download) at the product home page at

http://www.adobe.com/products/framemaker.html

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Questions

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Kapil Verma: Key Trends in Technical Communication