Kate Rutter, UX+Lean=AWESOME

Lean + UX = Awesome

FEBRUARY 2013

+Using UX & lean approaches to make epic progress

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

Kate Rutter, Co-Founder & Principal

@katerutter@luxrco

TWEET!


How do I know it doesn’t

so...

I have a product.


UXwe need a great


so let’s focus on the

UI


UX ≠ UI


Product


UI


UX = mmmmmm


UX =• a mindset• focused on delivering value• inspires the right kinds of ideas• guides decisions


Who will use this?

cold-sweat questionsWhy will they care?

What can it do that people will pay for?

What features

are most

important?How does everything fit together?


Who will use this?

with a bit of tweaking...Why will they care?

What can it do that people will pay for?

What features

are most

important?How does everythingfit together?

Who is it for?

Why does it matter to them?

What can they do that they couldn’t do before?

What features do they need to do that?

How do those features fit together?


Who is it for?

UX = start points





users

needs & goals

uses

features

⤷⤷

⤷⤷

product, brand & voice

⤷


dang. That’s a lot of stuff.


UX = a simple stackWho is it for?





users

needs & goals

uses

features


⤷⤷

⤷⤷⤷ Features

UI goes here⤷


UX = a simple stack

sketches, prototypes,

pixels

Vision & values

Features

Product

Users

UsesMary can...

NeedsI need...I want...My goal is...


UX + Lean = <3 BUILD

MEASURELEARN

Features

Product

Users

UsesMary can...


Customer developmentor...user research

Sketches & prototypesbefore UI. Before code.

Experiments, MVPs, Metricsand...usability testing


pixels

Vision & values


UX + Lean = <3 BUILD

MEASURELEARN


pixels

Vision & values

Features

Product

Users

UsesMary can...


Customer developmentor...user research

Sketches & prototypesbefore UI. Before code.

Experiments, MVPs, Metricsand...usability testing


UX = a clear story

{{{

{

uses

features


users

needs & goals {


UX = a clear storyMeet Erika, a socially engaged college student.

Erika needs to feel closely connected with friends near and far, every day.

using status updates on her “wall”, messages, comments and “likes”

in a way that’s universal, clean, consistent, and fast.

With Facebook, Erika can share her latest thoughts and see what her many friends are up to,


UX = a clear storyMeet Bob, a new startup entrepreneur.

Bob needs to feel confident that his product design decisions really serve his customers.

using hands-on materials and online video coaching

in a way that’s simple to complete, warm & engaging, and fun.

With LUXr-in-a-box, Bob can learn to interview customers and validate his assumptions,


UX Design Mindsetstarts➜

• Ask important questions.• How confident are you in your answers?

stack➜ • Identifies gaps.• Use it to stay focused.

story➜• Tells the story so your team can rally to it.

• Use it to decide what “good” is.


Get ready for roll-on


Go be awesome.


LUXr makes products that coach early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy.

LUXr.co3435 Cesar Chavez, San Francisco, CA • 94110The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • [email protected] • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc

images• Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal • http://blog.westendmotorsports.com/2012/04/19/50-safety-tips-and-riding-pointers/• http://www.flickr.com/photos/pompien/6160278603/• http://e621.net/post/show/56643/clouds-equine-feral-hair-horn-horse-male-open_mout

Technology

Kate Rutter, UX+Lean=AWESOME