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Top China companies attend demonstration50 corporate executives observe the KEDACOM Remote Retail Supervision System in action
KEDACOM NewsMarch 7, 2016 - 50 leaders from large public corporations such as Commercial Bank of China, Bank of Communications, Sinopec, CNOOC, China Life, China Mobile Communications Group, Shanghai Mobile, among other corporations, visited China Mobile in Shanghai which has formed a strategic partnership with KEDACOM. The purpose of this visit was to observe a demonstration of the Remote Retail Supervision System and it was presented by KEDACOM’s commercial and retail division.
KEDACOM and China Mobile AllianceThe strategic collaboration has poised the two companies for innovationand growth
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Remote Video Store Inspections
In July 2015, China Mobile and KEDACOM reached a strategic cooperation agreement in Shanghai, and thereafter KEDACOM set up a pilot phase of the Remote Retail Supervision System. Using this system, the retail store management can conduct remote store inspections, generate customer traffic statistics, and analyze in-store hot spots.
Through addressing these three functional modules, one Qingpu store was used as a test bed. The theme for this pilot project is “Dynamic Creatives.” In this project, with the assistance of China Mobile staff, this system was implemented in real-time to assimilate with in-store operations as a practical representation using the pilot phase of this project.
China Mobile unveils KEDACOM Remote Retail Supervision System to visitors
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Remote inspection of storesAny given store can be monitored with KEDACOM Remote Retail Supervision System regardless of geographic location
At China Mobile’s Qingpu store, KEDACOM installed dedicated cameras with excellent network adaptability to ensure smooth high-definition video transmission. For in-store inspection process, the supervisory staff can capture images and indicate within the image if a situation requires further attention.
There is also an option to summon a managerial staff to the store for further supervision or personally address a situation if necessary. The system also has an in-built store scoring function, and after the store inspections are complete customers can leave detailed feedback where it is useful for the store management to make further improvements.
Actual snapshot from KEDACOM Remote Retail Supervision System
Integrated analytics for enhanced operationsKEDACOM Remote Retail Supervision System is analytics-enabled to output detailed statistical reports
Qingpu Store Traffic Graph
Hot Spot Analysis Data table
Traffic Statistics
Installed in the operating room of this Qingpu store is a connected sub-system for collecting statistics data. This sub-system records the daily sales volume, amount and details of personnel accessing this information. This information can be output for further analysis in the form of a matrix chart, pie chart, line graph and in tabular form.
Hot Spots Analysis
In the Qingpu store, the system records the number of customer visits, their visit to specific spots within the store, and their duration of visit. For further analysis, the system generates distribution maps, data tables to analyze hot spots and determine which products or services receive special attention by customers.
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In this era of digital network platforms, it is an imperative for businesses to assimilate their physical and virtual systems and processes. In this way, they can be more efficient and simultneously serve their customers better.
This alliance between KEDACOM and China Mobile will open up opportunities for retail-operations-intensive companies to thrive on the cusp of lean business excellence and be remarkable enterprises.
A strong partnershipA fruitful alliance between the two companies will build upon theirstrengths for a progressive future
