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Key Issues and Applications of Social Networking
Technologies in LibrariesMeredith Farkas
September 12, 2007
What is social software?
My definition: To be defined as social software, a tool must meet at least two of the following conditions:
1. It allows people to communicate, collaborate and build community online
2. It can be syndicated, shared, reused or remixed, or it facilitates syndication
3. It allows people to easily learn from and capitalize on the behavior or knowledge of others
Examples•Blogs
•RSS
•Wikis
•Social networking sites (MySpace/Facebook, etc.)
•Social bookmarking sites
•Other online communities
• Instant messaging/VoIP/Webconferencing
•Podcasting
•Video blogging/screencasting
•Multi-user virtual environments and games
What can social software do for the library internally?
Share timely information
Capitalize on the collective intelligence of your
colleagues
Capitalize on the collective intelligence of your
colleagues
What can social software do for our
patrons?
Disseminate Information
Disseminate Information
Disseminate Information
Disseminate Information
Highlight Collections
Highlight Collections
Get Feedback! Start a Conversation!
Get Feedback! Start a Conversation!
Get Feedback! Start a Conversation!
Build Community
Build Community
Provide Services to Remote Users
Making Learning Engaging
Making Learning Engaging
Provide Services Where our Users
Are
Provide Services Where our Users
Are
Provide Services Where our Users
Are
Provide Services Where our Users
Are
Provide Services Where our Users
Are
Capitalize on the Collective Intelligence of
our Users
Capitalize on the Collective Intelligence of
our Users
Capitalize on the Collective Intelligence of
our Users
Capitalize on the Collective Intelligence of
our Users
Capitalize on the Collective Intelligence of
our Users
Issues in Implementing
Social Software
Avoid technolust
Will it improve library services?
Involve staff at all levels in planning
Encourage staff to play (kick the tires!)
Consider barriers to use and break them
down
Consider barriers to use and break them
down
Seek out strategic partnerships
Consider maintenance and
sustainability
Must be able to integrate into staff workflow
Training for staff and patrons
In marketing focus on the functionality
Be willing to experiment
Start small and keep it simple
