Keynote 1 New Darryl

HP Software BTO Tour 2008Alternative thinking about software. Business Technology

Optimisation.

Darryl DickensDirector of Marketing, Asia Pacific

WELCOMEWELCOME

HP Software journey

•Network & Systems Mgmt focus

•Operating loss

•3,500 employees

Where We Started

Where We Are at Today

Solution capability across IT value chain

Fastest Growing and Most Profitable unit

$6.5B invested and #6 software company

FY06 FY07

$1.4 Billion

OpswareSeptember

2007

SPI Dynamics

June 2007

MercuryNovember

2006

Tower SoftwareApril 2008

FY08

Bristol Technologie

sFebruary

2007

PeregrineSeptember

2005

•Over $400 million in organic R&D (last 12 months)

•Strategic mergers and acquisitions•Analysts target a US$3 Billion revenue for HP

Software

$3.0 Billion*

*Current analyst

consensus

HP Software key investments

LISTENLISTEN

1125 global participants across industries

300 respondents from Asia

Targeted at IT Manager/Director/VP and CIO

Global research programme

7 April 13, 2023

The focus on cost has reduced APJ: 26% said cost was focus of assisting business processes

IT function’s primary role in supporting key business processes? APJ: 43% said top role of IT is to improve competitiveness/agility

IT’s focus for the business

8 April 13, 2023

China and Hong Kong most pessimistic China (84%); Hong Kong (87%)

Australia and India most optimisticOver half of projects deliver positive impact: Australia 68%; India 70%

% of IT initiatives with positive business impact? 55% said that half or less than half of initiatives were positive

But IT finds it hard to deliver

9 April 13, 2023

Source: Economist Intelligence Unit

May 2008

10 April 13, 2023

Does automation of IT change management make results repeatable? 78% agree in APJ

Business service outages due to changes and upgrades? APJ: 28% said half or more due to changes and upgrades Another 15% said one quarter of outages due to change

Managing change is a key issue

78% said risk will increase

Especially pronounced in Singapore (90%)

And risk is expected to increase

PREDICTABILITYPREDICTABILITY

41% of IT professionals surveyed said thatHalf or fewer IT initiatives had a positive impact on the business1

13 April 13, 2023

The problemThe IT value chain is broken

Business outcomes

STRATEGY APPLICATIONS OPERATIONS

• Lack of visibility into demand• Inability to prioritize

projects based on business value and risk

• Manual, incomplete quality assurance• Inability to align

business, quality and operational requirements

• Inability to align service quality with business demand• No change governance

and compliance management

FinanceProcurement

HR/Legal

PMO

Enterprise architects

74% of large, high priority projects are

deemed to be challenged or failed2

80% of issues in production are self-

inflicted3

75% of IT spend is on maintenance and

support4

1 Survey by the Economist Intelligence Unit of 1,125 IT professionals based in the Americas, Europe, the Middle East and Asia-Pacific June 2008 (Q: Approximately what percentage of IT initiatives undertaken in your company over the past three years has had a positive impact on the business?)

2 Standish Group, Chaos Chronicles Online: 2-0: Executive Support, 2007.3 Gartner, From Concept to Production, Software Changes and Configuration Management, April 20084 Forrester, Data Center Automation Defined, February 2008

AccountableFinancial control, SLAs, governance

PredictableInsight into outcomes, analytics, processes

RepeatableAutomation, policies, best practices

Automate, standardize and integrate key functions withinIT domains

2

Automate and integrate key processes across the IT valuechain with a lifecycle approach

3

Improve business and IT alignment

1

14 April 13, 2023

What’s needed—Business Technology Optimization (BTO)Delivering business outcomes

Business outcomes

APPLICATIONS OPERATIONSSTRATEGY

Business outcomes

1

2 2 2

3

Unifying the IT value chain

STRATEGY APPLICATIONS OPERATIONSFinance

Procurement

HR/Legal

PMO

EnterpriseArchitects

BusinessAnalysts

Development Q/A

CAB Operations Support

ComplianceSecurity

Business outcomes

Alignment through integration and automation

ALLOCATE RESOURCES

REQUIREMENTS/DESIGN

ASSEMBLE/BUILD

QUALITY ASSURANCE/

SECURITYRELEASE PROVISION

OPERATE/CHANGE/SECURE

RETIREPLAN/

PRIORITIZE/FUND

Portfolio prioritiesFinancial plan

Architecture governance

RequirementsQuality and Security Assurance

Performance Validation

End-to-end business service health

Consolidated service deskChange and compliance

automation

Control

points

Control

points

1616

BTO is uniquely differentiatedThe combination is necessary to enable the value chain

Coverage•Key control points

along the IT value chain

•Market leadership in every category

Automation•Automate process

across the value chain•Automation of clients,

applications and all infrastructure

Integration•Data integration and

federation•Best practice across

integration+ +


FinanceProcurement

HR/Legal

PMO

EnterpriseArchitects

BusinessAnalysts

Development Q/A

CAB Operations

ComplianceSecurity

ALLOCATE RESOURCES

REQUIREMENTS/DESIGN

ASSEMBLE/BUILD

QUALITY ASSURANCE/



RETIREPLAN/

PRIORITIZE/FUND

Support

April 13, 2023

17 April 13, 2023

Project and portfolio

management

#1

SOA governance

#1

Functional Verification

#1

Application Security

#2

Performance Validation

#1

Application mgmt.

#1

Event mgmt.

#1

Network mgmt.

#2

Client Automatio

n

#1

Data Center

Automation

#1

Service/ Helpdesk

#1

Asset mgmt.

#1

Market leadership across the IT value chain

Business outcomes

1 Based on industry analyst publications - market share and/or capabilities assessment

Best-in-class products in every category1

ALLOCATE RESOURCES

REQUIREMENTS/DESIGN

ASSEMBLE/BUILD

QUALITY ASSURANCE/



RETIREPLAN/

PRIORITIZE/FUND


18 April 13, 2023

Prevent new vulnerabilities by staying ahead of the constantly changing

security threats with regular updates

Reduce the risk of application security breaches by integrating the discovery and resolution of critical vulnerabilities

into existing application lifecycle processes

Begin discovering, fixing and preventing application security

vulnerabilities almost immediately by leveraging HP’s expertise and software

as a service capabilities

Web security research

Application security

software

Application security services

New HP application security offerings One year after SPI Dynamics acquisition

19 April 13, 2023

ITIL v3-compliant CMS enables sharing of information across the IT

organization to make informed operational decisions

First solution to automate the entire change lifecycle integrating change

management and release execution to dramatically reduce business downtime

Warn IT of potential service disruptions so action can be taken before there is

impact to the business

Configuration management

system

Change lifecycle

management

Advanced warning of problems

New BTO for operations software

Business outcomes you can count on

HP Software BTO Tour 2008Alternative thinking about software. Business Technology

Optimisation.

HP SoftwareBusiness outcomes you can count

on