KidoZen Enterprise-ready mobile app infrastructureFor enterprises integrating mobile apps with corporate data and resources

Agenda

•Company overview•Market overview•Product overview•What’s new?•Customer examples

KidoZen At-a-Glance

Operations• Founded: December 2011

• Employees: 25

• Offices: HQ in Miami & development office in Buenos Aires, Argentina

• Customers: 100+

• Partners: 25 in 50 countries

• Revenue: >$10M

• Capitalization: $5M Series A

Technology• Integrated platform that

provides enterprise-ready infrastructure for mobile applications including:

o Mobile backend-as-a-serviceo Enterprise mobile application

centero Mobile SDKso Mobile business analyticso Mobile data virtualizationo Mobile data management

The Mobile Challenge

•Developing enterprise mobile apps requires a complex infrastructure:o API access to enterprise and SaaS apps and mobile resourceso Framework for defining & enforcing robust mobile security

policieso Analytics to understand app performance and problemso Ability to access business data sources from mobile platformso Management that goes beyond MDM to allow policies to be

enforced down to the app and data levelo Efficient distribution of apps to your workforce

Enterprise Mobile Platform Evolution

1st Generation MEAPs

Focus on providing end-to-end, design-to-

management tools and infrastructure

for building enterprise mobile

apps.

2nd Generation mBaaS

Platform for providing

infrastructure for designing and operating backend/SaaS

systems.

3rd Generation Platform Integrated platform providing

enterprise-ready infrastructure for

mobile apps.

KidoZen

Enterprise mBaaSInfrastructure and

Integration backend capabilities with a large

number of mobilefirst APIs

SDKsSupport for over a

dozen mobile client application platforms

App Center Provides management

and distribution capabilities to

enterprise mobile apps

Mobile Data Virtualization

Abstraction layer for enterprise data sources

Mobile Data Management

Secure and manage the business data sources used by mobile apps

AnalyticsOperational analytics

and business intelligence capabilities

provide visibility of runtime Behavior

The KidoZen Platform

• Enables backend, management and lifecycle capabilities• Access and manage

enterprise data sources by applying security policies at the data level for mobility management• Integrates with on-premise

and SaaS systems• Public, hybrid, private cloud

What’s New?

Mobile Data Virtualization

• Creates virtual representation of data sources used by mobile apps• Exposes data as API via Open

Data Protocol• Easier to integrate apps with

multiple data sources without o Knowing where data resides or

enterprise system syntaxo Having to update code when back-end

changes

Mobile Data Management

• Security and access control over mobile business data• Extend mobile device/app management capabilities to

the data level• Mobile-first, context-aware security policies• Control data access at policy level by:

o Device type or statuso Data sourceo User location

Geo-location Mobile Data Policies

Require Dual Factor Challenge if Accessed

Outside North America

Network-Based Mobile Data Policies

Require Encryption When Accessed from an AT&T

Network

App-Based Mobile Data Policies

Accessed by the Top Order App – Require Dual Factor

Challenge if Accessed From Other Apps

Device-Based Mobile Data Policies

No Access from Jail Broken Phones

Sample Customers

Retail

Challenge• Leverage mobile technology to increase

customer engagement, satisfaction and brand loyalty

• Use tablets and smartphones for customer engagements —such as product demonstrations, in-depth product information and prices

Business Impact

• Ability to view real-time inventory, store by store • Cross-platform availability for customers, store

employees and management• In-store inventory location directions• Push notification on arrival of out of stock items• Prizes, awards

Why KidoZen

Backend• Active Directory• Logging, Analytics, Crash Log

Management

Development Tools• Xamarin• HTML5

Connectors• Oracle• SAP• SOAP/REST

LogisticsChallenge

Increase efficiency, improve asset management and reduce fuel costs by providing mobile workers and management with access to real-time, actionable information.

Business Impact

• Daily route optimization• Real-time updates of route changes via push

notifications• Status reporting of driver pickups and deliveries

Why KidoZen

Backend• External Identify Management –

SAMLP, etc.• Logging, Analytics, Crash Log

Management

Development Tools• Xamarin• HTML5

Connectors• SalesForce.co

m• MySQL

Thank you!www.kidozen.com