Upload
kerry-bridge
View
1.002
Download
0
Embed Size (px)
DESCRIPTION
Kieron uses George Clooney to talk through how the IAB uses social media. This is being presented now at the #dellb2b social media huddle.
Citation preview
How to pull George Clooney – Guaranteed
Kieron Matthews – Marketing Director#kieronm
How to pull George Clooney – Guaranteed
Kieron Matthews – Marketing Director#kieronm
How do we get noticed?
What is at the heart of heart of the IAB’s social strategy?
We started with Twitter – November 2008
Invite them out
Give a little present every now and then
Maintain excellent dialogue
Don’t go to the cinema on a first date
Seize the moment
If you’ve had a good experience you’ll want to share it
Make the most of your common interests
Recruit for double dating
Keep a record of your date
Ok to visit some places, but not to hang out
Dress up for special occasions
After a while you might hang out with his friends
Now forget everything I’ve said
The truth is
And finally George
Thank you