Killer Marketing & Distribution Strategies for Your App

If you are a business owner in the contemporary setup, you

appreciate how stiff the competition is. The world is now a global

village and this translates into stiffer competition. With the advent of

internet marketing, more businesses are now online and to stay ahead

of the pack you have to think outside the box. This is where a mobile

app comes in handy.

Introduction

Google has indicated that mobile internet traffic has surpassed desktop

traffic. The SimilarWeb’s State of Mobile Web US 2015 report says,

that over 56% of all internet traffic is now mobile. Better still, there

are over 2.1 billion smartphone users, which highlights the importance

of mobile for business marketing. 62% of smartphone users have made

a purchase online over the last 6 months.

Increasing Dominance of Mobile Internet Traffic

Dear Readers, My apologies for the interruption:

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Mobile apps are all the rage in internet marketing. With an app, you

are able to capitalize on the internet technology to boost your

business. These apps guarantee more traffic to your website through

increased immediacy. With a mobile app, it is easier to engage with

the target audience, cut cost of operations and get more

comprehensive consumer insight.

However, there is a catch when using a mobile app for your business.

A Google Report showed that 25% of all installed apps never get

used. 26% of these installed apps are abandoned after the 1st use. The

question then becomes; though the app is well developed by Android

and iPhone apps Development Company, how do you market your

app to avoid the same fate?

Leveraging Mobile to Optimize Your Business

Make sure you know who is you target customer and create content that is aimed at their preferences. Make sure the app design and content aptly fulfils the needs of your target demographic.

Below are some crucial marketing strategies to ensure your app meets its objectives:

Learn and understand your target audience:

Learn and understand your target audience: Make sure you know

who is you target customer and create content that is aimed at their

preferences. Make sure the app design and content aptly fulfils the

needs of your target demographic.

Find your niche: Now that you understand the target audiences,

make sure your app stands out by adding features that are unique and

which are specifically built to engage your target audience.

Build a killer website: Your app should complement your equally

good website.

Optimize for app stores: Make sure your app is app-store ready by

including relevant keywords in the title and description. This means

your app comes up on top of every search by users in any app store.

Stand out: When marketing, make sure you stand out from the

crowd. Capture the interest of your target audience in order to inspire

them to download and share the app. The idea is to leverage word of

mouth and help your app grow naturally.

Leverage social media: Over 2.5 billion people are on social media

and there is every reason to ensure your app is highly visible. To do

this, include social sharing icons on your app because this is the

easiest call to action (CTA) users will heed to.

Captivate early adopters: By releasing early and repeatedly, you

will create visibility to a core group of users called early adopters.

This means a basic form of your app can be used if all the core

features are available as you continue building on the rest of the

framework.

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