KiloBytes Technologies“New Face Of Technology”

+91 9773144125 / +91 9773910230

conatct@kilobytes.in

Website: www.kilobytes.in PPC

+91 9773144125 / +91 9773910230

conatct@kilobytes.in

Website: www.kilobytes.in PPC

What is it?

A brief Pay Per Click definition is: PPC is a type of sponsored online advertising that is

used on a wide range of websites, including search engines, where the advertiser only

pays if a web user clicks on their ad. Hence the title, „pay per click.‟

When our clients ask us to define Pay Per Click, we tell them that PPC is a very cost-

effective means to get their site noticed by their target audience while our other Internet

marketing strategies are gradually helping their site achieve their natural ranking potential.

In a way, PPC advertising works like a silent auction. Advertisers place bids on keywords

or phrases that they think their target audience would type in a search field when they are

looking for specific goods or services. When a web user types a search query into the

field of a search engine that matches the advertiser‟s keyword list or visits a web page

with content that correlates to the keywords or phrases chosen by the advertiser, the PPC

ad may be displayed on the page. In search engines, a PPC ad is generally just above or

to the right of the search results where they can be easily seen. On other kinds of

websites, the ad will be placed in the location that the site designer has determined will be

the most advantageous to his site and the advertiser.

+91 9773144125 / +91 9773910230

conatct@kilobytes.in

Website: www.kilobytes.in PPC

Why it is used?

The reason to use PPC advertising like Google AdWords is simply due to the niche

advertising market PPC can serve. This can be seen in today's New York Time's in the Your

the Boss section of the business page. Paul Downs who runs a cabinet shop outside of

Philadelphia ran into a problem, albeit a good one. He had too much business, so he paused

his AdWords campaign to see if the SEO would pick up the slack and save him some

operating costs.

What he found was pretty interesting. His business went down quite a bit While he saved

$2,000 in AdWords, he potentially lost $42,000 in revenue that the SEO didn't help pick up.

The implication is that buying AdWords helps get organic traffic as well. This is something that

Google and most SEO people have always railed against by saying one does not effect the

other.

There are countless pay per click management services out there competing with each other

but, without question, the heavyweights in PPC advertising are, in order:

1. Google Adwords

2. Microsoft adCenter

+91 9773144125 / +91 9773910230

conatct@kilobytes.in

Website: www.kilobytes.in PPC

Benefits of PPC?

PPC ads are a great option to compliment your inbound marketing efforts and maximize your coverage on. We‟ve

outlined 5 reasons why you should create and manage a paid search campaign for your business:

1) Speed-to-market – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and

qualified leads to your website.

2) Reach– Additional traffic can be sent to your website, expanding your online visibility and helping you establish

your company as a leader in your industry.

3) Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can

dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods

and in specific geographic regions.

4) Testing Capabilities– PPC is a great way to provide low-risk testing for keywords, enabling you to determine if

a full site optimization campaign is worthwhile. It‟s also great for landing page A/B testing, allowing you to direct

traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.

5) Maximize the return on your marketing investment– Because you pay for PPC only when an ad is clicked,

it‟s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when

comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and

campaign results can be tracked extensively.

+91 9773144125 / +91 9773910230

conatct@kilobytes.in

Website: www.kilobytes.in PPC

PPC with KiloBytes?

PPC Services Include:

:- PPC Campaign Setup & Management

:- Audits on Existing PPC accounts

:- Optimization & “Restructure” of Existing PPC Account to

maximize the performance

:- Landing Page Consulting

:- Discover and analyze keywords

:- Group and organize your keyword database

:- Discover and expand negative keywords

:- Use integrated research tools and workbenches

:- Prioritize strategic PPC tasks

:- Work collaboratively from a single, shared workspace

:- Perform PPC on a continuous, iterative basis

KiloBytes Technologies“New Face Of Technology”

+91 9773144125 / +91 9773910230

conatct@kilobytes.in

Website: www.kilobytes.in PPC

264/7 Panchsheel, Sulochna Shetty Marg, Opp. Sion Hosp, Sion West, Mumbai-400022.