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Introduction to Social Media and Social Networking - the philosophy
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Shedding light on social networking for your business
Penny PowerFounder Ecademy
Ecademy Training Presentation - v1
From today …
• +ve shift in mind set• Understand context• Know how to …• … get started• … build value• … become valued• … succeed
Ecademy Training Presentation - v1 2
The world has changed
Ecademy Training Presentation - v1 3
The world has changed
Ecademy Training Presentation - v1 4
The world has changed
475M people online daily
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The world has changed
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Source: Universal McCann Wave.3 – March 2008 - 17,000 daily users/29 countries
Children are changing our world
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Three secrets to help you win …
Ecademy Training Presentation - v1 8
Ecademy Training Presentation - v1 9
This candle analogy was first heard by Penny Power during a Training Session given by Roger Hamilton
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VCP
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VCP is created by Dr.Ivan Misner of BNI International
DNA of business social networks
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Tools
CommunityIntention
Tools: to market yourself
• Create links• NetNews• Blogging• Marketplace• Status updates• Auto responses• Clubs – your own
Micro Social network
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Community: to build reputation
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Intention: to create a following
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KNOW ME
LIKE ME
FOLLOW ME
Strangers
Friends
CUSTOMERS
Tools(Marketing)
Community(Reputation)
Intention (Relevance)
Permission Marketing, Conversation Marketing and Social Networks - combined
Seth Godin – Permission Marketing Ecademy – Social Network DNA
Collecting and Sharing Knowledge
Collecting and Sharing People
Network value – Knowledge and people
21st century business
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From today …
• +ve shift in mind set• Understand context• Know how to …• … get started• … build value• … become valued• … succeed
Ecademy Training Presentation - v1 18
Ecademy Training Presentation - v1 19
Links to further resources: tinyurl.com/6ywvwa
Social media shows on yBC: tinyurl.com/5mvk97