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KRISTEN KOH GOLDSTEIN FOUNDER CEO / SCALUS

Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

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Page 1: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

KRISTEN KOH GOLDSTEINFOUNDER CEO / SCALUS

Page 2: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

BACKGROUND

BEEN A PART OF NUMEROUS SUCCESSFUL START-UPS

Sold to Shopping.com /

eBay (1999)

Sold to Tibco (2010)

Bootstrapped to $3M in 18 months and

raise $10M from Tier 1 VCs

Founded Scalus in 2014 as a spinout

of BackOps

Page 3: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

Complexity explodes exponentially when focus expands from building a product to building a company

THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING

1

1. People

2. Product

3. Process

1. Product

2. People

3. Process

ALL 3 “P”S NEED TO BE IN

SYNC

BEFORE NOW

Page 4: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING

Mythical man month is real—As you add people, building the company takes longer2

1. People

2. Product

3. Process

FEEL EXTREME PRESSURE TO RECRUIT QUICKLY

MUST RESIST

Page 5: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

As CEO, your second (or third) full-time job as Recruiter starts immediately and lasts forever

THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING

31. People

2. Product

3. Process

HIRE SLOW,FIRE FAST

HIRING OUTSIDE VS. INSIDE CIRCLE

Page 6: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

As hard as you try to prevent it, culture will change as you grow and battle rhythm becomes harder to maintain

THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING

41. People

2. Product

3. Process

COMPANY CULTURE

FAMILY VS. VILLAGE

Page 7: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

Ability to discern bus drivers disguised as bus builders will make or break your company

THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING

51. People

2. Product

3. Process

SLOW CREEP

INVISIBLE TIPPING POINT

Builders Playing Offense

Output Focused (Results)

Drivers Playing Defense

Input Focused (Politics)

Page 8: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

Without conscious deliberate change, the founding team risks becoming micro managers that destroys the company from within

THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING

61. People

2. Product

3. Process

FULL STACK AGILITY VS. REPEATABILITY

Page 9: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

You may be tempted to invite more hierarchy than necessary

THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING

71. People

2. Product

3. Process

Tracking bottlenecks and issues becomes

a larger pain

Page 10: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

Helping your people see the big picture must transition from a 1:1 experience to one of systematic scale and consistency

THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING

81. People

2. Product

3. Process

If your team can’t see the big picture, they will not execute well against it

Page 11: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

The tension between empowering the team against the chaos of everyone determining ‘the how’ will consume you

THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING

91. People

2. Product

3. Process

The people doing the work have the best idea of how it

should be done

RIGID ORDER FLEXIBLE EMPOWERMENT

Page 12: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

Scale is actually more about consistent product or service delivery rather than quality of product or service delivery.

THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING

101. People

2. Product

3. Process

Rinse

Repeat

Rinse

Repeat

Consistency = Repeatability = Success

Page 13: Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

THANK YOU AND Q&A

KRISTEN KOH GOLDSTEINFOUNDER CEO / SCALUS

@kristenkoh

The 10 Things That Change When You Stop Bootstrapping (and Raise 10M)