Lattice Energy LLC Google Insights and Selected Energy Topics April 04 2009

Lattice Energy LLC

April 04, 2009 Copyright 2009 Lattice Energy LLC All Rights Reserved

Democratizing worldwide access to flexible, low-cost distributed power generation

“Energy, broadly defined, has become the most important geostrategic

and geoeconomic challenge of our time.”

Thomas FriedmanNew York Times, April 28, 2006

Contact: (312) 861-0115 or [email protected]

Low Energy Nuclear Reactions (LENRs)Low Energy Nuclear Reactions (LENRs)

Use of the Google ‘Insights for Search Beta’ as a possible Use of the Google ‘Insights for Search Beta’ as a possible tool for helping to assess changes in public interest about tool for helping to assess changes in public interest about

selected topics involving the subject of energyselected topics involving the subject of energy

Brief Preliminary ReportBrief Preliminary Report

Commercializing a Next-Generation Source of Safe Nuclear Energy

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Lattice Energy LLC



•• In August 2008, Google introduced a In August 2008, Google introduced a potentially important new analytical potentially important new analytical tool called tool called ‘‘Insights for Search BetaInsights for Search Beta’’

•• Lattice has been utilizing this tool Lattice has been utilizing this tool since September 2008 to help assess since September 2008 to help assess potential trends and changes in potential trends and changes in public interest about certain selected public interest about certain selected topics (as reflected in the frequency topics (as reflected in the frequency of use/choice of specific search of use/choice of specific search terms) involving the subject of energy terms) involving the subject of energy

•• This brief preliminary report presents This brief preliminary report presents some interesting data about search some interesting data about search term volumes concerning energy that term volumes concerning energy that we have uncovered using this tool. we have uncovered using this tool. We are sharing this with the Google We are sharing this with the Google user community to elicit comments user community to elicit comments and stimulate broader use of the tool and stimulate broader use of the tool

To use this new analytical tool yourself To use this new analytical tool yourself and explore this or other topics of and explore this or other topics of interest, please go to:interest, please go to:http://www.google.com/insights/search/#http://www.google.com/insights/search/#

The instructions on the webpage are The instructions on the webpage are selfself--explanatory; the tool itself is very explanatory; the tool itself is very intuitive, albeit relatively newintuitive, albeit relatively new

Please recognize that GooglePlease recognize that Google’’s s underlying databases for Insights only underlying databases for Insights only go back to 2004, so we are not dealing go back to 2004, so we are not dealing with a very long timewith a very long time--series of data series of data ------that is a significant caveatthat is a significant caveat

Another caveat is that LatticeAnother caveat is that Lattice’’s choice s choice of search terms to input was highly of search terms to input was highly selective; their bias reflects our selective; their bias reflects our subjective worldview of energysubjective worldview of energy

That having been said, we are excited That having been said, we are excited about new possibilities that might be about new possibilities that might be enabled by this unique analytical tool enabled by this unique analytical tool

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http://www.google.com/insights/search/

Lattice Energy LLC



•• Comments and conclusions expressed Comments and conclusions expressed in this Lattice report are preliminary, in this Lattice report are preliminary, admittedly speculative, and potentially admittedly speculative, and potentially subject to substantial revision as more subject to substantial revision as more and better data is accumulated over timeand better data is accumulated over time

•• Since the underlying data timeSince the underlying data time--series is series is less than 5 years old and Googleless than 5 years old and Google’’s tool s tool is very new, there may be underlying is very new, there may be underlying statistical bias and evanescent artifacts statistical bias and evanescent artifacts present that affect the toolpresent that affect the tool’’s output in s output in ways that are likely to be poorly ways that are likely to be poorly understood and impossible to anticipateunderstood and impossible to anticipate

•• Nonetheless, some of the results we Nonetheless, some of the results we have uncovered are very interesting and have uncovered are very interesting and may be worth monitoring going forward may be worth monitoring going forward

To understand details of LatticeTo understand details of Lattice’’s s worldview on energy, please go to:worldview on energy, please go to:http://www.ihttp://www.i--sis.org.uk/scienergy.phpsis.org.uk/scienergy.php

In our worldview,In our worldview, LENRs represent a LENRs represent a potentially gamepotentially game--changing clean, 'green' changing clean, 'green' nuclear energy technology. Unlike more nuclear energy technology. Unlike more familiar fission and fusion power familiar fission and fusion power generation technologies that are based on generation technologies that are based on what we physicists call the 'strong what we physicists call the 'strong interaction,' LENRs are instead dominated interaction,' LENRs are instead dominated by the 'weak interaction.' This fundamental by the 'weak interaction.' This fundamental difference in the underlying physics of difference in the underlying physics of energy generation could enable LENR energy generation could enable LENR technology to have major competitive technology to have major competitive advantages over fission and fusion advantages over fission and fusion because LENRs do not produce any because LENRs do not produce any significant fluxes of dangerous energetic significant fluxes of dangerous energetic neutrons, 'hard' gamma radiation, and/or neutrons, 'hard' gamma radiation, and/or any appreciable amounts of any appreciable amounts of environmentally dangerous, longenvironmentally dangerous, long--lived lived radioactive isotopes.radioactive isotopes.

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Lattice Energy LLC



What follows are actual Windows What follows are actual Windows ‘‘PrtScrnPrtScrn’’ images of the results of selected images of the results of selected search terms that were input to Google Insights; nothing whatsoesearch terms that were input to Google Insights; nothing whatsoever has ver has been altered been altered ------ the slide images presented represent the slide images presented represent ‘‘rawraw’’ results results

Each result is dated, so viewers can see exactly when each InsigEach result is dated, so viewers can see exactly when each Insights graph hts graph was created; please be aware that such results can be volatile awas created; please be aware that such results can be volatile and may nd may change significantly over time. Indeed, the sudden, unexpected achange significantly over time. Indeed, the sudden, unexpected appearance ppearance of of ‘‘low energy nuclear reactionslow energy nuclear reactions’’ as a significant string of search terms for as a significant string of search terms for the very first time (since September 2008) on April 02, 2009, ththe very first time (since September 2008) on April 02, 2009, then en changedchanged on on April 04, 2009, when a second earlier April 04, 2009, when a second earlier ‘‘spikespike’’ from August 2007 appeared. At from August 2007 appeared. At this point, it is unclear whether the this point, it is unclear whether the ‘‘newnew’’ 2007 event is some sort of artifact 2007 event is some sort of artifact

In our opinion, trying to correlate changes in search term frequIn our opinion, trying to correlate changes in search term frequencies with encies with specific news items is very problematic. In some cases, causespecific news items is very problematic. In some cases, cause--andand--effect effect appears superficially appears superficially ‘‘obvious,obvious,’’ such as with the controversial, widely such as with the controversial, widely reported March 23, 2009, American Chemical Society (ACS) press rreported March 23, 2009, American Chemical Society (ACS) press release on elease on LENRs. In many other cases, causality is very murky at best. TreLENRs. In many other cases, causality is very murky at best. Trends in such nds in such data or significant data or significant changeschanges in longstanding trends may be better indicators in longstanding trends may be better indicators of what might actually be happening to public interest in a giveof what might actually be happening to public interest in a given topicn topic

Remarks about Google Insights results to be presented:Remarks about Google Insights results to be presented:

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At least in the United States, during the past year there may haAt least in the United States, during the past year there may have ve been some sort of potentially important been some sort of potentially important ‘‘epiphanyepiphany’’ or seaor sea--change change in public interest on the topic of energy, insofar as such a shiin public interest on the topic of energy, insofar as such a shift ft would be reflected in the form of increased volumes of Google would be reflected in the form of increased volumes of Google searches involving the keyword searches involving the keyword ‘‘energyenergy’’Interestingly, although search volumes involving Interestingly, although search volumes involving ‘‘oil priceoil price’’ spiked spiked sharply upward in 2008, they have since (as of April 2009) sharply upward in 2008, they have since (as of April 2009) reentered the upperreentered the upper--third of the old multiyear trading range. third of the old multiyear trading range. Perhaps significantly, search volumes in Perhaps significantly, search volumes in ‘‘energyenergy’’ and and ‘‘green green energyenergy’’ have gone on to make new highs in 2009, even though the have gone on to make new highs in 2009, even though the price of oil has dropped substantially from its highs back in 20price of oil has dropped substantially from its highs back in 200808Search volumes in the topic of Search volumes in the topic of ‘‘nuclear energynuclear energy’’ have been have been declining since 2004. Although the chart appears to be declining since 2004. Although the chart appears to be ‘‘bottoming bottoming out,out,’’ the data is unclear whether interest in the topic is poised to the data is unclear whether interest in the topic is poised to enter a new uptrend enter a new uptrend

Subject to previously noted caveats, preliminary conclusions Subject to previously noted caveats, preliminary conclusions from our investigations with from our investigations with ““InsightsInsights’’ to date are as follows:to date are as follows:

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Lattice Energy LLC



Search volumes involving the terms Search volumes involving the terms ‘‘green energygreen energy’’ entered a entered a prolonged uptrend in 2007. The data appears to indicate that seaprolonged uptrend in 2007. The data appears to indicate that search rch volumes and public interest in the topic may be further acceleravolumes and public interest in the topic may be further accelerating ting in 2009in 2009Search volumes involving Search volumes involving ‘‘cold fusion energycold fusion energy’’ have been declining have been declining since 2004. Although the chart appears to be since 2004. Although the chart appears to be ‘‘bottoming out,bottoming out,’’ the the chart data is unclear whether search volumes on that topic may bchart data is unclear whether search volumes on that topic may be e poised to enter a new uptrend or remain where they are poised to enter a new uptrend or remain where they are For the first time, on April 02, 2009, search volumes for the teFor the first time, on April 02, 2009, search volumes for the terms rms ‘‘low energy nuclear reactionslow energy nuclear reactions’’ were large enough to be visible on were large enough to be visible on Google Insights. As noted earlier, there may be a 2007 Google Insights. As noted earlier, there may be a 2007 ‘‘artifactartifact’’ that that appears in the April 04 data. It is presently unclear whether suappears in the April 04 data. It is presently unclear whether such ch data signals the beginning of a significant new trend of public data signals the beginning of a significant new trend of public interest in low energy nuclear reactions (LENRs), or whether it interest in low energy nuclear reactions (LENRs), or whether it is a is a oneone--time event that was triggered by a sensational ACS news story time event that was triggered by a sensational ACS news story propagating widely across the Internet. Time will tell on this opropagating widely across the Internet. Time will tell on this one. ne.

Preliminary speculative conclusions continued:Preliminary speculative conclusions continued:

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Approximately July-August 2008, the search term ‘energy’ breaks-out through the top of a multi-year trading range. In price series of physical commodities, such behavior would be highly indicative of a major shift in market perception. An ‘epiphany.’

After a brief (normal) correction into the upper-third of the previous multi-year trading range, in early 2009, the search term ‘energy’ again breaks-out through the top of the trading range and goes on to make new highs as of April 04, 2009. If this were a price series, it would be accorded extraordinary behavioral significance.

Please note that the United States, Australia, and India are the largest contributors to these changes in the behavior of the search term ‘energy.’

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After being in a multi-year trading range, the search terms ‘oil price’ break out of the previous pattern in April-May 2008, peak in October 2008, and then again reenter the upper-third of the old trading range in February 2009. It remains to be seen whether the frequency of these Google search terms will stabilize at current values and, at some point in the future, enter a new regime of a sustained uptrend. Something to monitor carefully over the next year or two.

???

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Use of the search terms ‘nuclear energy’ has been in a long, steady decline since 2004. However, there are recent hints that it may be attempting to ‘break out’ of its multi-year ‘trading range.’ However, to date the evidence for such a change in level of interest as reflected in queries submitted to the Google search engine are inconclusive.

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Please note that the uptrend in the use of the search terms ‘green energy’ accelerates significantly in 2009

The search terms ‘green energy’ leave a ‘trading range’ and begin a major uptrend in early 2007

Especially note that the US, UK, India, and the United Arab Emirates are major contributors to the use of the search terms ‘green energy.’

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Note: the ‘–Adobe’ was inserted as a search term to help exclude Google queries relating to the Adobe Cold Fusion software package, as opposed to ‘cold fusion’ energy. Queries involving ‘cold fusion’ as an energy source appear to be in a long, slowing decline. Although the rate of decline appears to have definitely flattened out, as of today there is no conclusive evidence from this data that these search terms are now ‘breaking out’ of their previous pattern of behavior.

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April 2, 2009: for the first time ever, the search terms low energy nuclear reactions are popular enough to actually generate a graph on Google Insights.

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Details for April 04, 2009

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Details for April 04, 2009

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Technology

Lattice Energy LLC Google Insights and Selected Energy Topics April 04 2009