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© Copyright THUS Group plc 2005. All rights reserved. Location is all about YOU Steve Kennedy NetTek Ltd

LBS It's all and you and what you're doing

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Location based services are now all about contextual location. though there are privacy issues that might not be immediately obvious

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Page 1: LBS It's all and you and what you're doing

© Copyright THUS Group plc 2005. All rights reserved.

Location is all about YOU

Steve Kennedy

NetTek Ltd

Page 2: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

It's all about where you are

Page 3: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Now it's all about where YOU are

Page 4: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Now it's all about where YOU are

Page 5: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Now it's all about where YOU are

Page 6: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Private data, may not be

Page 7: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Private data, may not be

Page 8: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

You can always be found

Page 9: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Emergency Services and your location

Page 10: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Some services trying to address issues

Page 11: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Now it's all about where YOU are

Page 12: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Color, it’s not just about sharing pictures

Page 13: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Apple/Google get it wrong

Page 14: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Apple/Google get it wrong

Page 15: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Sometimes very wrong

Page 16: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Everyone wants to own YOU

Page 17: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Everyone want to own YOU

Page 18: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Everyone want to own YOU

Page 19: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Google want to own YOU

Page 20: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Near Field Devices

Page 21: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

What’s coming

Page 22: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Where’s it going?

Page 23: LBS It's all and you and what you're doing

© Copyright NetTek Ltd 2011 All rights reserved.

Location is all about YOU

Thank you for listening!

[email protected]

@stevekennedyuk

mailto:[email protected]
mailto:[email protected]
mailto:[email protected]

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