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Hi, I’m Holger!
– Steve Blank
„A startup is an organization formed to search for a repeatable and scalable business model.“
BUSINESS MODEL = CREATE VALUE
VALUE PROPOSITION
VALUE PROPOSITION (XYZ)
• „We help X do Y doing Z“
VALUE PROPOSITION (CPS)
• Customer:
• Problem:
• Solution:
FORMULATE YOUR VALUE PROPOSITION
• „We help X do Y doing Z“ or „Customer: Problem: Solution:“
• Then read it to the whole groupINTERACTION!
ARE YOU SURE? NO, THESE ARE JUST ASSUMPTIONS.
ASK YOUR CUSTOMERS!
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CC-BY-SA http://en.wikipedia.org/wiki/File:People_engaging_in_conversation.jpg
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CC-BY https://www.flickr.com/photos/vasile23/
BUILD A SIMPLE CRM
HOW TO TALK TO CUSTOMERS?
„I want to learn from you as an expert in electric vehicles.“
„Tell me about how you charge your electric vehicle today.“
„What is the worst thing about that?“
„When was the last time you had that problem?“
„Please tell me more.“
„What other things are a problem?“
„Can I come back to you when the prototype is ready?“
„Who else should I talk to?“
„Thank you.“
RUN EXPERIMENTS
Build
MeasureLearnMetrics
Experiments
New assumptions
Eric Ries: „The lean startup“
THIS WAS JUST THE START…
DEVELOP A WHOLE BUSINESS MODEL THAT WAY
BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
Most importantly: Get out of the building!
SLIDES AND RESOURCES FOR STARTUP THINKING
bit.ly/suthink
