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This webinar will explore the explosive growth of mobile computing and the phenomenon of “anywhere, anytime” access to information. You will learn about current trends in the mobile marketplace, how it is evolving, and what the implications are to your organization's mobile learning strategies. The approach to training is becoming more focused around employing m-learning “bite-sized” nuggets of knowledge that are targeted to the individual's on-demand learning needs. Join us for this webinar to find out how your organization can best adopt a meaningful “learning on the go” strategy. The World of Mobile Computing Today How Is Mobile Computing Changing? How Does Mobile Computing Affect Learning? Mobility and Micro-Learning Mobile Learning in the Workplace
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Michel Koopman CEO, getAbstract, Inc.
Learning on the Go: How to Leverage Mobile CompuAng in the Workplace
Quote here
Curate and deliver essen.al
compressed knowledge at the point of need and at
the speed of business so people can make the right decisions, improve their professional success, be8er their company’s compe..veness and help economies thrive.
The getAbstract Mission
• World’s largest summary library • 450+ leading publishing partners • More than 10,000 text & 2,000
audio summaries • 100 new added each month • 85 categories aligned to
12 key topics • Best mobile and social plaJorm • Dedicated learning consultants
getAbstract, Inc.
Executive Coaching
Collaboration
Business Priorities
Assessment
Blended Learning Strategy
33% of Fortune 100 Companies 1,200 Enterprise Clients
7 of top Learning Companies 10
159 Countries 10 Million Subscribers
7 Languages
Who We Help
“Mobile phones are misnamed. They should be called gateways to human knowledge.” -‐ Ray Kurzweil, author and futurist
"Technology is enabling our need to be mobile. We want to ensure that Learning matches our Lifestyle.”
-‐ Tony Bingham, President and CEO at ASTD
Agenda
• The World of Mobile Compu.ng Today • How is Mobile Compu.ng Changing? • The Affect of Mobile on Learning? • Mobility and Micro-‐Learning • Mobile Learning in the Workplace
Image: PC World
ConnecAvity +
Mobile Devices +
Cloud (e.g. Saba People Cloud, getAbstract)
= Smooth Roaming
The World of Mobile CompuAng
Any.me, Anywhere access to informa.on • The walls of the office are no longer concrete • Work and life are blending! • Professionals demand loca.on flexibility • Informa.on overload • Scarcity of resources requires new efficiencies • The importance of consumeriza.on into the enterprise
In the U.S. and Europe, the “any7me, anywhere workforce grew from 15% to 29% of employees from 2011 to 2012
– Forrester 2013 Research Study
How many times do we check our cell phone
per day?
150 Source: Kleiner Perkins
Living in a Mobile World Today
75% of the U.S. workforce is already mobile
65% of workers declared mobile devices to be their “most cri.cal work device” in 2012
78% mobile data traffic projected to increase by this compound annual rate
1/2 of Employers will require “BYOD” for work purposes by 2017
4X as many mobile devices as PCs in the world
37% of the global workforce will be mobile by 2015
Sources: Intui.on.com; Pew Research Center; Gartner Group; Forbes.com
ExponenAal Rate of Change • Geing to 50 million users:
– Radio 38 years – TV 13 years – Internet 4 years – iPod 3 years – 200 million “FBers” in 6 months
• Smartphones:
– 1.5 billion today (since 2007) – 5 billion expected by 2018
• Connected Places: – 1 billion in 2000 – 5 billion in 2010 – 20 billion expected in 2020
• Tech Advancements: – Voice recogni.on – Loca.on services – 3D Imaging – Security, etc.
Sources: Erickson; Intu.on.com; Forbes.com
Do Generations Matter?
How does Mobile CompuAng Affect Learning?
“mobile is THE plaJorm, not A plaJorm” • 73% of companies deliver learning to mobile devices • 16% of learning will be mobile in 12-‐24 months, jumping to 51% in 5
years • Organiza.ons must start to offer learning on mobile devices • Content must be designed specifically for mobile devices • Learning experiences need to be op.mized on mobile devices • Give learners control over their own learning – “individualiza.on”:
– relevancy of m-‐learning to job competencies – Alignment to problems that the learner wants to solve
• Blending learning, communica.on and collabora.on 24/7 • “right informa.on in the right hands of the right person at the right .me”
Sources: Saba; Bersin by Deloi8e; Brandon Hall Group
M-‐Learning Style
Informal • 24/7 • Ad hoc Contextual • Role and Need Based • Loca.on • Development path Micro • Short learning nuggets • Quick Updates Timely • Whenever there is .me • Immediate need CollaboraAve • Social in nature • Recommenda.ons
Organiza.onal challenges around mobile learning • Transi.oning from tradi.onal classroom-‐based learning to blended
learning and m-‐learning • How to track usage within LMS • Finding an solu.on that is user friendly and easy to navigate • How to measure impact of mobile learning on business results • Harmoniza.on of the many LMS and M-‐solu.ons • IT Security (e.g. Saba’s ability remote wipe when device is lost) • Remote support
“Mobile learning is, in many ways, the mirror opposite of classroom-‐based learning.” – Gary Woodill, Author
Mobile Learning Challenges in the Workplace
CIO and the CLO working together
BYOD Work devices = Personal devices Work place and .me extended QoS expecta.ons similar to consumer experience Security, support, deployment and maintenance
“More than three-‐quarters of organiza.ons will deploy mobile apps for line-‐of-‐business use this year – and more than half of those will be mission cri.cal” – Citrix
How long can we stay on task without distractions or interruptions
in the workplace?
7min Source: Kleiner Perkins
What is Micro-Learning?
• Micro-learning is a subject-specific learning modality that is accomplished in short durations of time, aligned to a specific need and delivered on-demand.
• The multiplication of many micro-learning moments becomes an organically created curriculum, that is automatically aligned to the individual business needs.
• Micro-learning is highly relevant and motivating as it helps employees stay on task and increase output quality. It has high degrees of social and mobile components in it.
• The most productive professionals prefer micro-learning.
Mobility and Micro-‐Learning “Learning a Living” • No need to “reserve .me” to learn • Learn when needed • Learning for produc.vity • Be8er decision making • Answers in the palm of the hand • Sharing best-‐prac.ces on the spot
“Companies that focus on con7nuous learning in 2014 will aJract the best and build for the future.”
– Predic.ons for 2014 Report, Bersin by Deloi8e
65% of informa.on searches started on a smartphone
M-Learning Helps S-Learning
Share & Teach
Use & Learn
“Every getAbstract summary is shared with on average 4 other people.”
Mobile Learning in the Workplace
Xerox CorporaAon • Cuts length of e-‐learning
courses from 1-‐hour to 20-‐30 minute modules
• Op.mized for usage on mobile devices and targeted to the development needs
• One-‐half of all e-‐learning programs are designed for mobile access
Yum! Brands Inc. • Leverages a mobile strategy to
train new staff • Job simula.ons before the
opening of a new restaurant § Yum! opens more than 1,500
stores per year § Employees are educated about
the store opera.ons before each restaurant opens
Source: CLOmedia.com
Mobile Learning in the Workplace
Avaya • Offers on-‐demand access to
relevant knowledge for global sales and marke.ng team
• Uses getAbstract summaries to gain market insights and enhance conversa.ons with clients
• Senior-‐level sponsorship encourages use of getAbstract
• 55% of summary downloads are via mobile access
Avianca • Launched a new leadership
competency model • getAbstract content mapped
to leadership competencies to reinforce training
• Virtually all their leaders have mobile devices
• 33% of new learning ac.vity is mobile
Mobile devices are increasingly being used for learning purposes
17% of companies in the U.S. and 31% of large organizaAons deploy
educa.onal content to mobile devices. -‐ The Corporate Learning Factbook 2013, Bersin by Deloi8e
When asked if their company has a formal mobile strategy in place:
21% responded yes 59% no, but we are working on one 12% no, and we don’t plan to build one.
-‐ Brandon Hall 2013 Research Study
getAbstract’s Enterprise Mobile Access 6% in 2010 33% in 2013
(as percentage of all summaries accessed)
“Users who accessed getAbstract on a mobile device went up 4X in 4 years”
(between 2010 and 2013)
Did I Pique Your Interest? Here are some suggested readings
Agent of Change Authors: James Watson, Denis McCauley
The 2020 Workplace Authors: Jeanne C. Meister, Karie Willyerd
Learning Everywhere Author: Chad Udell
The Mobile Learning Edge Author: Gary Woodill
Why Work Doesn’t Happen at at Work
• Presenter: Jason Fried
The New Social Learning Authors: Marcia Conner, Tony Bingham
Go to: www.getabstract.com
Are you engaging your most valued people with the right learning assets during their
workday?
Thank you for your Ame
Ques.ons? Comments? Let’s discuss below!