Welcome to

SOCIAL MEDIA

BOOT CAMP!

The Plan For The Day

New Rules of the GameBreakout Workshops Round 1

Lunch!Breakout Workshops Round 2

Sharing Knowledge, Small GroupsLooking Forward, Wrapping Up

Important Details

Wifi: ranch1 Password: rancher444

Hashtag: #NCJhub(if you don’t know what that means, go to Esther’s Twitter workshop!)

@lisacolton @miriamjayne @estherk@leichtagfdn

Slides & Handouts at www.darimonline.org/leichtag

Who Are We?

Lisa Colton

Miriam Brosseau

Esther Kustanowitz

Why Are We Here?• Re-write the rules of the game – it’s not just about making

communications digital. What else is going on here?

• Learn strategies and tactics – how do we implement those new rules of the game?

• Apply theory to practice to solidify learning – what does this mean for your work, and how can you integrate it?

• Develop a culture of learning and sharing – we’re all pioneers here, so let’s share what working (and what’s not) to help everyone grow.

WHAT ARE YOUR GOALS? TURN TO PAGE 3 OF YOUR PACKET

Innovation, Revolution& Social Media

Lisa ColtonChief Learning OfficerSee3 Communications

What’s Changed?

(But it’s not really about the technology)

Rule #1. Hub & Spokes -> Network

Rule #2. Institution vs. Cause

Rule #3. No Longer “1 Size Fits All”Question #5: Who is your audience?

Rule #4. Design for Network

Effect

Your NetworkQuestion #6: Who are the hubs and influential nodes of your network?• What does engaging them look like?• How can it help you?

Rule #5. Attention Economy

5b: Value Earns Attention

5b: Value Earns Attention

Question #7: How can you add value to your network?

Rule #6: Content = Experience = Brand

Question #8: What’s valued added content? How will you leverage it?What formats?What’s the goal?

Rule #7. This is EVERYONE’S Job

Listening -> Content creation -> EngagementOnline & Offline

Rule #8: We’re All Pioneers

We Can Do More Together

NEXT: Round 1

• Social Media Policies– Lisa Colton, Moishe House Conference Room

• All a-Twitter– Esther Kustanowitz, Ranch House

• Building your Personal Learning Network Online– Miriam Brosseau, Barn 2

Workshops start at 11am SHARP.