Eric Leist - PowerPoint MiniProject 4

Times are

changing.

In the pastdecade,dailynewspapercirculation isdown over

10%.

newspapers

Most of that decline is from the last

3 years.

Newspapers are dying.

And they’re dying quickly.

The number ofpeople skippingthrough TVcommercials isgrowing too!

Spam filters are hard at work helpingconsumers keep unwanted messages out.

This must be some kind of conspiracy...

Is it the end of all things as we know it?

There’s

All

over

the

WORLD…

People are pulling in the STUFF

they want

to readsee

and hear.

Using social media,

RSS and those littleemail subscriptionboxes.

They look like this.

AND We have anew gateway tothe world!

Search on, baby!Okay!

a lot.People

34,000 times persecond, in fact.

(It’s a verb now.)

What does this mean for PR?

Marketing?

Advertising?

We used tosend

messages

OUT throughold channels.

But the old channelsare drowning!

“We interrupt thisbroadcast and yourlives to bring you avery specialannouncement aboutour product.”

SHH!

Do youhear that?

It’s the soundof peopleturning onYouTube andNetflixthrough theirBlu-Rayplayers.

It’s happening all the time!

And 1/2 of adults are nowwatching online video.

Welcome to the world of narrowcast.It’s the long tail at work.

Brought toyou byYOU.

So th

ose

old

chan

nels

are disappearing.

Now, there’s nowhere to sendour messages OUT to.

Well, there is.But if a tree falls inthe middle of aforest...

You get the idea.

SO we need to RETHINKthe way we do our jobs.

We’ve got to stop clogging

And start blogging(and vlogging.)

Now, we’re all publishers:

PR folks marketers

Oh yeah. Andthe little guyswe used tocall theaudience.

advertisers

The power is shifting.

People will call on us

when they need us.

IFWe give them whatinformation they need whenthey need it.

This is the new PR.

We’ve got to start thinking about

FSO(Facebook Search

Optimization)

TSO(Twitter SearchOptimization)

I’m talking about…

The online presence

The social presence

The searchable presence

If we build it… in a way that’s

interestingremarkable

amazing…

People will come.

People will mostdefinitely come.

So many sourceshttp://www.lattc.edu/dept/lattc/WED/images/j0401617.jpghttp://qingguitar.com/dj/07/images/PrintingPress.jpghttp://www.inregistrare-domenii.ro/blog/wp-content/uploads/2009/03/seo-poza1.jpghttp://www.cc.gatech.edu/cpl/projects/graphcuttextures/data/rotation-perspective/people-out-persp.gifhttp://adsoftheworld.com/files/images/VakioDAVID&GOLIATH.jpghttp://images03.olx.com/ui/2/44/87/25743787_1.jpghttp://www.collectorsquest.com/blog/wp-content/uploads/061307c.jpghttp://www.travel-destination-pictures.com/data/media/69/akashi-kaikyo-bridge_1401.jpghttp://www.onlygoodmovies.com/blog/wp-content/uploads/2010/03/field-of-dreams.jpghttp://www.techieblogger.com/wp-content/uploads/2010/01/Twitter-Search.jpghttp://jasonhirsch.files.wordpress.com/2009/07/old-telephone-s1.jpghttp://www.davie-fl.gov/Gen/DavieFL_Programms/garbage/0046ABD1-000F8513.1/telephone%20books_books.jpghttp://www.weminence.com/newsletter/April2009/publicrelations1.jpghttp://2.bp.blogspot.com/_XAtLtPP3R3E/Ss9wPOkwwKI/AAAAAAAAAIk/BX1fCYk4t8E/s320/email_subscription_form_ol.jpghttp://www.nndb.com/people/904/000023835/garyowens04.jpghttp://patdollard.com/wp-content/uploads/2009/03/mailman.jpghttp://cdn.buzznet.com/assets/users16/divaxatlanta/default/shh--large-prf-1237258977.jpghttp://www.thesahara.info/science/world_lights_night.jpghttp://www.masternewmedia.org/images/how-to-prevent-your-newsletter-from-being-filtered.jpghttp://www.digital-digest.com/blog/DVDGuy/wp-content/uploads/2009/10/blu-ray_sales_percentage_20091130.pnghttp://www.digital-digest.com/blog/DVDGuy/wp-content/uploads/2009/10/blu-ray_sales_percentage_20091130.pnghttp://www.marketingcharts.com/direct/half-of-adults-consume-online-video-13101/http://www.marketingcharts.com/direct/half-of-adults-consume-online-video-13101/http://www.stateofthemedia.org/Newspaper%20Circulation,%20Percentage%20Declines.gifhttp://www.infocommsingapore.sg/isg/var/plain_site/storage/images/media/images/adults_learn_computer_600px/184091-1-eng-US/adults_learn_computer_600px.jpghttp://www.leftclick.com/images/illustrations/long-tail.pnghttp://blogs.journalism.cuny.edu/interactivefundamentals/files/2008/11/003_012_hope.jpghttp://ahmetsavasozpinar.files.wordpress.com/2009/06/muhammed_ali.jpghttp://z.about.com/d/nonprofit/1/0/T/1/-/-/marketing.jpghttp://www.marketingcharts.com/wp/wp-content/uploads/2008/02/srg-digital-life-america-4q07-dvr-skip-commercials.thumbnail.jpghttp://z.about.com/d/nonprofit/1/0/T/1/-/-/marketing.jpghttp://somuchtheworse.files.wordpress.com/2009/10/stk_baby_laptop.jpghttp://somuchtheworse.files.wordpress.com/2009/10/stk_baby_laptop.jpghttp://pedrobeck.files.wordpress.com/2008/09/madmen1.jpghttp://www.weminence.com/newsletter/April2009/publicrelations1.jpg