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AUSTRIAN SERBIAN TOURISM PROGRAMMESAUSTRIAN SERBIAN TOURISM PROGRAMMES
Content Management System
Prof. dr Angelina Njeguš
Belgrade, 2014
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Agenda
• Intro to CMS
• Content vs Design
• Content lifecycle
• CMS definition
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Intro to CMS
• Websites today are required to be dynamic, flexible in content management and connected to social networks – all these requirements are combined in Content Management System (CMS).
– CMS is critical to the success of every website
– It creates, manages, and distributes the information.
– It also provide the ability to manage the structure of the site, the appearance of the pages, and the navigation provided to users.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Content vs Design
The design and development of the website should be left to a professional, while
a simple and intuitive dashboard will allow you to update your website yourself
without and technical know how.
– CMS gives you the ability to separate the content from the design.
– The server takes the content, inserts it into the custom designed template and sends it
all, neatly wrapped up, to the end users.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Content vs Design - Which is more important?
1. A good design is attracting the people, but a good content is maintaining them
2. The design of a layout and the written content should have the same message
3. The design and the written content are the key factors in obtaining a better position in the search engines
4. A website is a live presence which needs maintenance
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Web design and content are equally important to the development of a successful online presence
Content vs Design - Which is more important?
AUSTRIAN SERBIAN TOURISM PROGRAMMES
What is CMS?
• Content Management System (CMS) is a backend system that allows managing the website’s content, workflow, and collaboration online.
• Web CMS' are designed to simplify the production and publication of content on a website, allowing less technically inclined users to create and publish without having to know a lot of web programming.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Existing CMSs
• Today, "open source" CMSs like WordPress and Drupal, which are free to download, install, and customize, have taken the momentum away from proprietary applications