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AUSTRIAN SERBIAN TOURISM PROGRAMMES Content Management System Prof. dr Angelina Njeguš Belgrade, 2014

Lesson 06 Content Management Systems

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AUSTRIAN SERBIAN TOURISM PROGRAMMESAUSTRIAN SERBIAN TOURISM PROGRAMMES

Content Management System

Prof. dr Angelina Njeguš

Belgrade, 2014

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Agenda

• Intro to CMS

• Content vs Design

• Content lifecycle

• CMS definition

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Intro to CMS

• Websites today are required to be dynamic, flexible in content management and connected to social networks – all these requirements are combined in Content Management System (CMS).

– CMS is critical to the success of every website

– It creates, manages, and distributes the information.

– It also provide the ability to manage the structure of the site, the appearance of the pages, and the navigation provided to users.

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Dynamic website

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Content vs Design

The design and development of the website should be left to a professional, while

a simple and intuitive dashboard will allow you to update your website yourself

without and technical know how.

– CMS gives you the ability to separate the content from the design.

– The server takes the content, inserts it into the custom designed template and sends it

all, neatly wrapped up, to the end users.

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Content vs Design - Which is more important?

1. A good design is attracting the people, but a good content is maintaining them

2. The design of a layout and the written content should have the same message

3. The design and the written content are the key factors in obtaining a better position in the search engines

4. A website is a live presence which needs maintenance

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Web design and content are equally important to the development of a successful online presence

Content vs Design - Which is more important?

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Content life cycle

AUSTRIAN SERBIAN TOURISM PROGRAMMES

What is CMS?

• Content Management System (CMS) is a backend system that allows managing the website’s content, workflow, and collaboration online.

• Web CMS' are designed to simplify the production and publication of content on a website, allowing less technically inclined users to create and publish without having to know a lot of web programming.

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Backend system

AUSTRIAN SERBIAN TOURISM PROGRAMMES

CMS roles

AUSTRIAN SERBIAN TOURISM PROGRAMMES

How CMS works?

AUSTRIAN SERBIAN TOURISM PROGRAMMES

How does CMS work?

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Existing CMSs

• Today, "open source" CMSs like WordPress and Drupal, which are free to download, install, and customize, have taken the momentum away from proprietary applications

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Top 3 CMSs