View
1.042
Download
1
Embed Size (px)
DESCRIPTION
As one of the Product Discovery facilitators at D·Labs I came across some mind-blowing revelations while testing product prototypes in real world. From leaking caps on whiskey tasting packs to printout reports being unreadable by chemical company technician in the lab. My aim is to demonstrate the power of simple ways to test parts of complex products in order to make them more relevant. Lots of picutes, a few words. Hopefully some laughs.
Citation preview
Lessons learned from testing prototypes in
real life
Tilen Travnik, Dlabs@tilentravnik
A short story about people wearing special clothing ... and
prototypes.
&
&
A prototype is an early sample, model or release of a product
built to test a concept or process or to act as a thing to be replicated or learned from.
Wikipedia
Or for your boss: “A way for us to save lots of money by
doing stuff with paper first.Sign here Bob!”
Case 1
Case 2
Typical web/mobile product development phases
IdeasUser
Stories Wireframes Prototypes Products
Fre “Free € € €€€€€€
Damn Users :|
Levels of Prototype
• Paper & ink (cards, fipcharts, whiteboards)
• Digital (PPTs, Appcooker, Popapp, Axure ...)
• Technologycal (HTML or other)
• Physical (3D printing, handcrafting ...)
• Mental :)
Types of feedback
•Hypotesis validation
• Pricing/framing
•Weaknesess, defects
•New ideas
• ...
Extracting data
• User testing (video, observers, listening)
• Analytics
• Inspection after use
• Telemetry
That’s nice.
But where are the freaking lessons?
Be creative.Use stuff laying around.
Make it look intentional.White box, white lables.
Test the whole product cycle.Manufacturing, shipping, on the shelf, usage ...
Test in real enviroment.Noise, gloves ...
Use real numbers and vocabulary.An incorrect sum can distract the user. NO Lorem Ipsum!
Thanks!