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presented by Charlotte Hill, communications associate, EARN & Matt Silva, Levi Strauss fellow for nonprofit communications, EARNDigital storytelling and social media have taken the communications world by storm. Bay Area nonprofit EARN, has harnessed these innovative tools to transform and bolster their communications and outreach efforts. In this interactive session, EARN leaders will walk you through their best practices, powering your communications strategy and building your network in the process. Participants will learn to articulate the importance of storytelling and social media to key organizational decision-makers, begin building a story database and social media presence for their nonprofit organization and create a strategic communications timeline around an upcoming moment of opportunism.
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Leveraging Digital Storytelling and Social Media to Build Your Organization’s NetworkCharlotte Hill & Matthew Silva
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People relate to people, not to organizations.
Well, hello there!
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Charlotte HillCommunications Associate
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Matthew SilvaLevi Strauss Fellow
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Stories take your work…
...to infinity, and beyond!
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Social media is transforming communication
transparency!
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But do storytelling and social media really work?
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The proof is in the pudding!
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Moment of Opportunism: 2011 Asset Awards
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Infrastructure
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Messaging
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Tactics
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Now it’s your turn!
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Q&A
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Wrap Up
