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Slide 1 of…this might take a while :-) Lee Yount, Jr. January 20 th , 2012

Leveraging Social Media - 01/20/2012

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This presentation about leveraging social media is from a workshop I lead at Catawba Valley Community College via the Small Business Center on 01/20/2012

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Page 1: Leveraging Social Media - 01/20/2012

Slide 1 of…this might take a while :-)

Lee Yount, Jr.January 20th, 2012

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TIPSClaim your vanity URL

Leverage the power of LinkedIn Groups

Link your Twitter account to LinkedIn

Turn your LinkedIn Profile into a resume at http://resume.linkedinlabs.com/

Recommend people that you have worked with

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Objective: Create a Team with no more than 5 People

and no less than 3 people

Time Out!

Time: 57sec

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Objective: Name Your TeamTime: 30 sec.

Time Out!

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Is your content answering the…

who whatwhen

whyhow

where

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>800 Million Active Users

~130 Friends/User>250 Million Active Users on Mobile Device

Average User creates 90 pieces of content per month

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Since 2008

2,600+ Fans/Likes

NewsJob Openings

Emergency InformationTwitter/YouTube/Flickr Integration

Events

Parks, Library, Animal Services,Meals on Wheels Pages

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Objective: 5 Items to Post on Organization’s

Facebook Page

Time Out!

Time: 5 min

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Since October 2008

900+ Followers

35+ Lists 1600+ Tweets

@catawbacounty

News/Jobs/Events/etc.

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Since April 2009

700+ Followers

45+ Lists1400+ Tweets

@catcoem

Preparedness/Emergency Info.

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Since March 2009

1000+ Followers

2300+ Tweets

@hickorytaproom

Lunch & Dinner Specials/Events

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Examples of Relevant Tweets

http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg

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http://www.aksysgames.com

Example of not-so-relevant

Tweet

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http://www.facebook.com/twitter

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Objective: 3 Tweets with hashtag #cvccsm

Time Out!

Time: 5 minRemember your max number of 140 characters

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Management Tools

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Hootsuite

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Since January 2009

100,000+ Views

30 Sets3,521 Photos

News/Events/etc.

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SETS

MAP

UPLOADING

[email protected]

www.catawbacountync.gov/uploadphoto.asp

SHARING

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Objective: 2 Titles of Sets

What would be in those sets?

Time Out!

Time: 2 min

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22,000+ Views

101 Videos34 Subscribers

Since May 2009

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KNOW YOUR AUDIENCE

SHORT AND TO THE POINT

DON’T BE AFRAID TO ENTERTAIN

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Objective: 2 Video Ideas

Time Out!

Time: 1:53 min.

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What is Foursquare?

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Check in at the places you visit

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Find a TipLeave a Tip

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It’s Good to be…

Mayor!

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Badges and Points

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Real-LifeDiscounts

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Real-LifeDiscounts

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Venue Stats

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Objective: 2 Tips for venues in your area

Time Out!

Time: 2 min

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Future Present Trend - Mobile

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QuickResponseCodes

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http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/

http://mashable.com/2010/06/10/internet-week-qr-codes/

Quick Response Codeall the cool kids say:

QR CodeOr

QRC

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Where have you seen Quick Response Codes?

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Objective: 3 Places you could use a QRC

What would be behind the QRC?

Time Out!

Time: 3 min

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Is your content answering the…

who whatwhen

whyhow

where

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Have an official voice

http://the-universality-of-cheese.blogspot.com/

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http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg

…or others will have one for you.

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People are looking for thecorrect information quickly…Are you meeting the need?

http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg

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Thank You.

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Lee Yount, Jr.@leeyounthttp://www.leeyount.com