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Slide 1 of…this might take a while :-) Lee Yount, Jr. March 8 th , 2012

Leveraging Social Media - CVCC 03-09-2012

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Slide 1 of…this might take a while :-)

Lee Yount, Jr.March 8th, 2012

TIPSClaim your vanity URL

Leverage the power of LinkedIn Groups

Link your Twitter account to LinkedIn

Turn your LinkedIn Profile into a resume athttp://resume.linkedinlabs.com/

Recommend people that you have worked with

Objective: Create a Team with no more than 5 People

and no less than 3 people

Time Out!

Time: 57sec

Objective: Name Your TeamTime: 30 sec.

Time Out!

Is your content answering the…

who whatwhen

whyhow

where

Million…and growing

http://www.digitaljournal.com/img/3/5/9/8/7/5/i/5/6/0/o/gamescom_09_071_039.jpg

http://www.academicperspective.com/wp-content/uploads/2009/11/man-in-the-crowd.jpg

>425 Million Active Users on Mobile Device

http://www.imore.com/2011/12/09/top-5-alternative-twitter-apps-iphone-ipad/

90

>845 Million Active Users

~130 Friends/User>425 Million Active Users on Mobile Device

Average User creates 90pieces of content per month

Since 2008

2,650+ Fans/Likes

NewsJob Openings

Emergency InformationTwitter/YouTube/Flickr Integration

Events

Parks, Library, Animal Services,Meals on Wheels Pages

Objective: 5 Items to Post on Organization’s

Facebook Page

Time Out!

Time: 5 min

Since October 2008

950+ Followers

35+ Lists 1700+ Tweets

@catawbacounty

News/Jobs/Events/etc.

Since April 2009

700+ Followers

45+ Lists1400+ Tweets

@catcoem

Preparedness/Emergency Info.

Since March 2009

1000+ Followers

2400+ Tweets

@hickorytaproom

Lunch & Dinner Specials/Events

Examples of Relevant Tweets

http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg

http://www.aksysgames.com

Example of not-so-relevant

Tweet

The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

Hashtag Definition:

Objective: 3 Tweets with hashtag

Time Out!

Time: 5 min

Make your hashtag relevant to your tweetRemember your max number of 140 characters

http://www.facebook.com/twitter

https://twitter.com/settings/profile

Management Tools

Hootsuite

Since January 2009

110,000+ Views

30 Sets3,500+ Photos

News/Events/etc.

SETS

MAP

UPLOADING

[email protected]/uploadphoto.asp

SHARING

Objective:2 Titles of Sets

What would be in those sets?

Time Out!

Time: 2 min

26,000+ Views

134 Videos35 Subscribers

Since May 2009

KNOW YOUR AUDIENCE

SHORT AND TO THE POINT

DON’T BE AFRAID TO ENTERTAIN

Objective: 2 Video Ideas

Time Out!

Time: 1:53 min.

What is Foursquare?

Check in at the places you visit

Find a TipLeave a Tip

It’s Good to be…

Mayor!

Badges and Points

Real-LifeDiscounts

Venue Stats

Objective: 2 Tips for venues in your area

Time Out!

Time: 2 min

Future Present Trend - Mobile

QuickResponseCodes

Website URL

Plain TextEmail Address

VCARD (contact info)

Phone Number

http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/

http://mashable.com/2010/06/10/internet-week-qr-codes/

Quick Response Codeall the cool kids say:

QR CodeOr

QRC

Where have you seen Quick Response Codes?

Objective: 3 Places you could use a QRC

What would be behind the QRC?

Time Out!

Time: 3 min

Is your content answering the…

who whatwhen

whyhow

where

Have an official voice

http://the-universality-of-cheese.blogspot.com/

http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg

…or others will have one for you.

People are looking for thecorrect information quickly…Are you meeting the need?

http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg

Thank You.

Lee Yount, Jr.@leeyounthttp://www.leeyount.com