Facebook Pages for Real Estate

Why most agents get it wrong!

The Rules:

• Anything I say today could be outdated tomorrow.

• What I say is mostly my opinion. You can probably do it bigger, better, or different.

• I am not a geek. Facebook is more about content than it is about technology.

Facebook Personal Profile??

Facebook Fan Page?? Facebook Business Page??Facebook Public Profile??

Facebook Site Governance: Statement of Rights and Responsibilities (updated 8/11/09)

Section 4, Point 2

“You will not use your personal profile for your own commercial gain.“

A Facebook Profile should be used to represent an individual.

Status

Tabs

The Wall

Your Blurb

Photo

Facebook pages are not free.

They cost TIME.

Once your page is built, plan for 15 - 30 minutes a day for a couple weeks. And then 10 minutes a day to maintain..

1. The pages are public, which makes them visible to search engines.

2. New content that you create on a page will

show up in the newsfeed of fans.

Why are Facebook Pages Best for Business?

3. Tabs on a facebook page can be customized.

Why are Facebook Pages Best for Business?

4. Pages allow you to create a landing page

Why are Facebook Pages Best for Business?

5. Facebook allows you to place targeted ads that link to specific tabs.

Why are Facebook Pages Best for Business?

6. Facebook provides a page analysis tool called Insights

Why are Facebook Pages Best for Business?

Before you create a page

1. Get your personal profile in order.

2. Find friends in your area or niche. 3. Become a fan of local pages and participate.

4. Take lots of local photos

How to Create a Page!It’s pretty darn easy. Really.

1. Go to www.facebook.com/pages/create.php

2. Select a Business Category.

3. Choose a Name. Think carefully about this.

4. Fill in available basic and detailed fields, add photo or logo and a blurb about your business.

www.Facebook.com/LedyardRealEstate

www.Facebook.com/LedyardCT

5. Customize your tabs. Or not.

Facebook provides Wall, Info, Photos, Discussions, Reviews, Events, Notes and Video.

You can add additional tabs from applications or create custom tabs.

Missoula on Facebook

6. Choose your landing page

You can select which tab opens for new visitors.

7. Use Good Content. Period.

Share Photos

Become a Resource

Encourage Community Involvement

9. When you have 25 fans, select a user name www.facebook.com/username

8. Find pages in your community that will be interesting to your fans. Click “add page to my favorites”. Let them know what you’ve done and they may return the favor.

My Facebook Strategy:The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen.

……..Seth Godin

Hi Linda, My name is Drew Warmath. I just wanted to thank you for taking the time to put together the Ledyard CT page on Facebook. My family moved to Gales Ferry in 1964. I moved away in 1990, but my mother still resides on Pine Lock Drive. I have just spent more than an hour browsing your FB page and your blog at simplyledyard. What wonderful memories I have; from working summers at the Up-Down Sawmill, to driving through 6 inches of water on the "old" Sandy Hollow Road. It's been a delightful journey back through time. Thanks again!Drew

Tips and TricksRemove annoying stuff.

Google Never Forgets.

Remember.

Facebook News Feed

Top News VS Most Recent algorithmically-generated view

Create Lists

P.S. When you receive a friend request you can chose which list a friend belongs in.

Resources

www.Facebook.com/60in60