LIFE 2.0

L I F E 2.0 @JoSanKu

Networked Society

offline2.0

onlineweb2.0

offline

o2Oonline2Offline

web1.0 web2.0 life2.0

online

offline

online

offlineoffline

online

. - / /web1.0 web2.0 mobile web2.0 offline2.0

2012~

2005~

1990~

LIFE2.0

Mobile Internet

online = offline

12

web2.0

offline2.0Atoms, Space, Time, Skill

Mobile InternetAnytime Anywhere Anyone

Economy Media Culture

LIFE 2.0

Bits

o2O

Share

OpenParticipate Social Web

Long Tail

LIFE2.0

Economy2.0Sharing Economy

Education2.0

Gov2.0

Company2.0

Share

Open

Participate

Mobile Internet As Platform

BITS (MEDIA+SERVICE)+

ATOMS(STUFFS)SKILLSSPACETIME

LIFE STYLE

POWER TO THE PEOPLE

COLLABORATIVE

YOUniverse

The End of Offline

http://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/



Internet Trends Mary Meeker, KPCBD10 ConferenceMay 30, 2012 http://dthin.gs/LjQTAP

$36+ Trillion

http://dthin.gs/LjQTAP

http://dthin.gs/LjQTAP

2000

2010

“An economic model based on providing access to goods and services

rather than their outright ownership.”

http://www.psfk.com/2012/12/sharing-economy-branding-challenge.html

Sharing Economy



Price

Quantity

SupplyDemand

P1

Q1

Supply+

Share

Q2

P2

Consumer’s benefit

Producer’s benefit

Not Measurable by the Traditional Economy

Sharing Economy

SocietyEnvironment

Money Technology

Sharing Economy & Sustainability

Idle Capacity

Y

1.0Me

Analog

Ownership

Money

2.0 e

Digital Natives

Access & Sharing

Self-Esteem & Social Value

LIFE

M

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@JoSanKu

LIFE 2.0

Reinvent Lifestyle