Georg EllGeneral Manager, Yammer EMEA@yammerguy, gell@yammer-inc.com, +44 (0)7792 213 204

Impact of Enterprise Social Networking on Business Transformation

@yammerguy

Yammer in Brief› First mover and leader in ESN with 6+ million registered users

› Used by over 85% of the Fortune 500 companies

› Around 400 employees, with offices in US, UK, and Australia

› In 150+ countries and 23 languages

› Enterprise software built for and loved by users

› Acquired by Microsoft for $1.2bn and now part of the Office Division

LeaderCloud CollaborationThe Forrester Mobile WaveThe Forrester Activities Streams

Winner

The Forrester Groundswell Award

Top 50

Venture Backed Companies

Innovation Application

Software Company to Watch

Game-Changer:

Innovation

Leader

Magic Quadrant for Social Software in the Workplace

@yammerguy

Recent Validation

@yammerguy

Customer Footprint

business world

is changing faster than everit is not going to slow down

@yammerguy

Organisational Vitality

Your Compa

ny

Buildings

Org Chart

s

Assets

Liabilities

Brand

Processes

Diminishing Returns

PEOPLECollaboration+ Empowerment= Transformation

Breakthrough Ideas & Results

@yammerguy

Big DataRight Decision?

CloudTCO?

SocialCollaboration?

MobileProductivity?

Speed!

• Decision making• Project completion• Research & Ideas• Sharing results• Matching

supply/demand• Customer response• Customer satisfaction

The “Big Four” What Speed Means…

@yammerguy

The organization that adapts… …earliest…

…in the highest number of increments…

…will compound its advantage over rivals

…accelerating away

TIME

SUCCESS REQUIRESADAPTABILITY

@yammerguy

transform the way we work together

@yammerguy

Our Vision for Social

Business Transformation

Unified Platform

@yammerguy

The Business Value of SocialFour Scenarios from our most successful customers

Team Collaboration

Employee Engagement

Business Agility

Social Intranet

Give your people a voice and encourage them to make a difference

Get more done by connecting employees, customers, and partners

Bring your intranet to life with social, mobile, and business data

Innovate and adapt in a world of constantly changing business needs

@yammerguy

Team Collaboration

Sales Marketing

Finance

Source: McKinsey, The Social Economy

Organizations see a

20% - 25% boost in

productivity with social

“Yammer helps us harness the wisdom of our people across multiple teams, geographies and brands to achieve our purpose of delivering business solutions for competitive advantage.”

– CIO of a global financial services organization

Teams need to connect, learn from each other, and thrive in a world of rapid change.

@yammerguy

Employee EngagementRemove communication barriers and give employees a voice, information, and the tools they need to take your business to the next level.

“Social networking improves how employees connect with the work

they are doing and how incredibly impactful that work can be.”

– CIO of a major international food services companySource: Gallup Consulting, Employee

Engagement, What's your Engagement Ratio?

Companies with engaged employees

see

18% higher productivity

&

51% lower turnover

@yammerguy

Business Agility

COMPANIES PARTNERSCUSTOMERS Employees

Source: McKinsey, : What Successful Transformations Share

64%of successful

transformations engage & energize

the organization through ongoing communication & involvement

"Yammer glued people together and showed underperforming markets. We noticed the most active groups on Yammer were also the most profitable in our organization." 

– Senior Director of a major international retailer

Innovate and adapt when launching new products, merge cultures during an acquisition, and accelerate your transformation.

@yammerguy

Social Intranet

Source: McKinsey, : The Social Economy, July 2012

“Yammer has given our people a platform for open conversations, enabling us to share more ideas and solve problems faster across our business.”

– COO of a major international telecommunications company

Traditional Intranets offer great capabilities for publishing content and providing access to structured information. Social brings these intranets to life with fresh discussions and active communities.

Knowledge workers spent

28 hourseach week writing e-mails, searching for

information, and collaborating

internally

@yammerguy

Value Beyond Boundaries

External Networks

• Build a B2B customer community

• Collaborate with partners on joint initiatives

• Manage vendors to streamline operations

• Connect with retailers to optimize sales

• Stay connected to Alumni

• Add value to events & conferences

Jean-Louis Bénard

Brainsonic CEO

17

@yammerguy

EmbedUse Yammer Embed to add feeds, follows, and likes into any business app

The Social Layer Today

Response to the Dynamics CRM activity show up on the Yammer

feed

IntegrateUse Open Graph to surface updates in Yammer from any business app

Responses to post show up in Yammer

and CRM

“Richard Dickenson just updated Sales Opportunity in Dynamics.”

“Join the conversation! Add yourquestions and comments here.”

Information from Dynamics CRM appears in the Yammer Activity

Stream

@yammerguy

Microsoft’s Vision for Enterprise Social

New experiences that combine social, collaboration, email, and UC across devices and services

Social Layer

Connected Experiences

Connected PlatformEnterprise-class platform for security, management, and compliance

Transform your business by connecting employees, partners, and customers

Pervasive social layer connecting people, content, and business data

@yammerguy

Get Started Today!

Yammer on Tour! London (Feb 26th) and Amsterdam (Feb 28th) Sign up at www.yammer.com/tour

Get Started with Yammer TODAYhttp://www.yammer.com