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This was a presenattion based based on two surveys one to SEO and one to clients to find out opions on links
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Link Value vs. Cost vs. Client Expectations
Link Valueanchor variations
Branded Links
anchor text percentages
Reciprocation
1 way
reciprocal3 way
deep link to domain ratioLanguage
Link velocityAnchor text
Age of link
text linkimage link
surrounding text (relevance)
Page H1 and titlelocation of link on the page
location of link in source codesite wide v' single links (Ratio)
Page Authority (External links)
Page Authority (Internal links)No. of outbound links
Amount of links on a page
Relevance of other links on page
Age of the page Page relevance
Quality of outbound links
Amount of non linking pages ratioURL of page
Relevancy of text
PageRank of pageContent freshness
Page type
PageRank of Domain
Domain
Domain Authority (no. of links)Domain Mozrank Age of domain
Sites ranking in its own right
Domain PR
Domain Relevance
Non relevant domain
TLD
Country IP address
Class C IP address
No follow pageNo index page Page not cached
Penalised page
JavaScript link redirect link
Paid Link triggers
CostWho am I? Neil WalkerTwitter: @theukseo
Current Position: • Group CTO for Getupdated
Internet Marketing• CTO for Domain Invest (US)• Owner SEO Mad LTD
£891£20?
For a relevant in context link
SEO’s View on Clients
10%
90%Who likes clientsDon't like clients
SEO’s View on getting Paid
100%
Like Getting Paid
Not bothered
And your Point is…
Thanks Everyone
127 SEOs v’s 25 Clients65% Agency v’s 73% >10 Staff21% Clients Side v’s 21% 10-50 Staff
10% Freelancer v’s 6% 51-150 Staff
So what makes a Good link?A text link – 73% said Extremely or Highly ImportantAn old domain – 71% said medium to high importanceAge of Page – Split review 51% said No use to low value 46% said Medium to HighDomain Authority – 84% Said Extremely or Highly ImportantPage Authority – 73% Said Extremely or Highly ImportantPageRank – 34% of SEO’s believe this is no or low value, 25% believe the opposite.
Again, with few exceptions I would take just about any link, but
given the choice I would look at Domain authority
as the single most important factor. PR is low importance to me
unless I'm trying to spot a problem or penalty in which case I would rank
it high.@samuelcrocker
I usually look at a combination of
factors and often go with gut instinct
based on a combination of stats
rather than looking at only one thing.@Koozai_Anna
What about Relevancy?
60% of SEO’s said A good PageRank is less important than relevant text.
62% of SEO’s said A good Mozrank is less important than relevant text.
61% of SEO’s said A good Page Authority is more important than relevant text.
58% of SEO’s said A good domain age is less important than relevant text.
Link LocationIn content Surrounding relevant text – 95% High or extreme value
Footer links are shit. Having said that, Ive got networks of
hundreds of millions of them, and they work in extreme volume
situations. My talks at Mozcon, SearchMarketingDay and Distilled
Linklove covered [email protected]
In content surrounding non relevant text – 61% High or medium value
Navigation link (External site) - 59% High or medium value
Sidebar link – 94% said no use, low or medium value
Footer link – 97% Said no use, low or medium value
Site wide links?
84% said that 50 links or over per domain was detrimental.
it completely depends on the sector and how the competitors stack
up.@GavinSmithLeeds
Again...dependent on the anchor text being used. You will
be able to get away with a much higher ratio of sitewide links that use a brand anchor
than you would with a keyword....
@PG_Martin
Page Factors62% said that a link from a 2 year old page was of high level importance.
Depending on vertical and profile of that
industry (All links are good links)@JasonD
Depends if new pages is relevant etc and weight of links. Better to have a new link from new page on an authoritative site than an old link from an old page
that is irrelevant.@davidjmain
61% said that a relevant URL was high priority.
Other Factors
67% said that a they are ok or it doesn’t matter having a no follow link.
as part of natural link profile the likes of Google, Yahoo and bing are
going to see all types of links. I don't think it does any harm to have links from non traditional
resources as no one site is going to have perfect 100% do-follow links
@davidtutin
I'd rather have links, even if they don't pass juice. People
will be more likely to find your site if you're linked to, and in turn you'll probably
get more links through exposure
@tomsmith198424% said a link from an uncachced page was ok
60% said a link from a penalised page was a definite
No No!
So A good Link is!A text link
An old domainGood Domain Authority
Good Page AuthorityIn content with surrounding relevant text
A relevant URLRelated ccTLD
Related country IP On a single IP per Class CShould be a Followed link
And your Point is…
READ BETWEEN THE LINES
Sidebar (3.3%) or footer links (11%)
Site wide ratio of over 1:250 links per domains (11%)
Non relevant URL (10%)
Non relevant text (6%)
Focus on PR (8%)
Non Related ccTLD (6%)
Non related Country IP (6%)
More than 5 links from the same IP (9.5%)
More than 10 links from the same class C (11%)
Only 11%* of SEO’s were unhappy with the following:
So if you believe that shitty links are bad?
YOUR IN THE MINORITY
But What do clients think?
Main Objectives from SEO
0%
10%
20%
30%
40%Top Objective
So what makes a good link for Clients?
0%
10%
20%
Top Link factors for Clients
Link Factors
60% said voted a 1 way link their top priority / 40% voted it reciprocal link.
80% said it was important to be in the same language / 20% said unsure
75% said a relevant URL was important
63% said an old page was not important or they were unsure
25% the linking page having backlinks to it was not important
Wouldn't look natural to only link to the home page and specific pages can be more relevant to the users
search@clientX1
Isnt this determined on length time
websites take to load?
@ClientX2
Relevancy and Location
Top Location Choices
Domain & Page Link Factors
55% said a related ccTLD was important – 25% said it wasn’t.
Don't know what this is@clientX3
12% said less than 5 links from the same IP was important – 38% Didn’t know
25% said a link from a no follow page was important – 50% didn’t know / 12%
said it was detrimental.
So a client thinks about the following?
The anchor text
The domain being relevant
The Page name being relevant
The PageRank
It should be the same language
It should be in content within relevant text
And your Point is…
The Customer is always Right!
NO!
Clients are not SEO Experts!
As specialists it is our job to educate them!
And show them the value associated to links!
So how can you put a cost to a link?
68% of SEO’s would Pay £30
- £75
75% Client Don’t know
25% of Clients
would pay £30 - £75
How much is a PR5 Charity link worth to you each month?
Bridging the Gap
Explain why? & Strategy?
7%4%
1%
6% 2%
80%
Type of Links
DirectoryArticle DistroAcademicBlog NetworkForumOther
Branded Profile
http://www.boonty.co
m/
http://www.denda.co
m/
http://www.downloadsta
d.nl/0
1000
2000
3000
4000
5000
6000
BrandKeywordMisc
Link Profile
0
100
200
300
400
500
600
Linking Page Authority
No.
of L
inks
Takeaways
• Be transparent
• Explain why you have chosen certain methods of
gaining links.
• Explain your strategy
• Manage Expectations
• Don’t worry about gaining shit links
• Sales and Traffic are the main objectives
Questions
Thank You
Twitter/theukseowww.seomad.com www.justsearch.co.ukwww.getupdated.comwww.seohosting.co.uk