Linked In And People Pond Presentation Slides by Digital Hill

Presents:Marketing Your Business with Marketing Your Business with

& Online Personal Branding & Online Personal Branding

Digital Hill is a Web Design and Internet Marketing firm offering web development Search

Digital Hill Multimedia, Inc. www.DigitalHill.com

Digital Hill is a Web Design and Internet Marketing firm offering web development, Search Engine Optimization, and Internet Marketing including Social Media Marketing integration.

Why it matters…

I. October 14 Blog post by CEO Jeff Weiner

y

“LinkedIn has 50 million users worldwide and we’re growing that worldwide and we re growing that figure at roughly one new member per second. When LinkedIn launched in 2003 it took 477 days almost a year 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took

l 12 d ”only 12 days.”


What We Are Going To Do TodayI. The elements of LinkedIn

Th P fil

g y

The Profile

The Network, Connections

Groups & E-mail

Searching on LinkedIn Searching on LinkedIn

Questions and Answer Area

Applications


What We Are Going To Do TodayII. 5 Ways LinkedIn Can Grow Your Business

Fi di t t i

g y

1. Finding a contact in a company

2. Selling a product

3. Looking for an employee

4 Doing business in a new city4. Doing business in a new city

5. Building Your Brand


Y f l k b d! d S !

1. Your Profile Your profile is your marketing brand! Update your Status! Write to Attract The Kinds Of People You Want Write it for what’s in it for them Explain why people would want to talk to you Explain why people would want to talk to you.


Public Profile: http://www.linkedin.com/in/mikegingerich

LinkedIn Profiles Read other’s profile to: Understand what is important to that p

personWhat they are interested in; What they

have doneWhere they have been; Where they have

worked

Thi t N t Ab t P fil Things to Note About ProfilesNumber of connections = their interest in

LinkedIn & networking The deeper the profile = the more

important LinkedIn is to them The number of groups = shows interest in

Li k dI /S i l M diLinkedIn/Social Media


The Network You Must Must Must understand this

The Simple Stuff 1st Level connections you can contact directly 2nd Level you can contact through a friend 3rd Level through a friend of a friend

Th KEY D ’t f 1st l l ti The KEY: Don’t focus on your 1st level connections –focus on the Absolute Size of your network

Why? The larger your network – the more people you can see The larger your network – the more people that can see you The larger your network – the more people you can search or touch

The Larger Your Network –

The More Effective LinkedIn is to you


The Network


Connections


Groups


E-Mail (Inbox Tab)Use the E-mail system to talk to people

( )


SearchThis is the

SearchThis is the

Absolute Best Absolute Best Feature OfFeature Of


Search

The Searching feature lets you find people.

You can find people in companies

Yo can find people b nameYou can find people by name

You can find people in industries

You can find people in almost any way you want

Once you find them, you can read the profile and you know something about them


Searchingg


Questions And Answers Ask Questions or Answer Questions

Asking – gets answers and people who will connect up with you

Q

Answering – gets you a reputation, lets others learn your expertise

Look for interesting people and questions Look for interesting people and questions

Using

6 Things LinkedIn Is Great For

Using

6 Things LinkedIn Is Great For Finding a contact in any company Selling a product

ki f l Looking for an employee Looking for information Doing business in a new city Doing business in a new city Growing Your Brand


Building your Company /g y p yPersonal Brand

Great way to promote yourself

LinkedIn Answers gives you a way to LinkedIn Answers gives you a way to create a reputation

Y fil l l “k ”Your profile lets people “know you”

LinkedIn Answers lets you connect ywith people all around the world


LinkedIn B i P fil St ff P fil B diBusiness Profile – Staff Profile = Branding


LinkedIn Applications


Summary

Effective LinkedIn Usage requires a growing network

y

LinkedIn is for people who are looking for resources

LinkedIn is a global Chamber Of Commerce on online

LinkedIn is for Search Engine Boost (it is indexed by search engines & gives you backlinks to your site)

A Large LinkedIn network means anytime I need to find anyone, there is a good chance I have a starting spot.

LinkedIn is for Company & Personal Brand Extension


Why it matters…y

Reach Larger AudiencesPersonal & Corporate Search Engine Personal & Corporate Search Engine Optimization (SEO)

Identity Verification

Let the best of your Personal Brand rise to the top



Reaching a Larger Audienceg gFree portability tools are available for you to use to i th h fincrease the reach of your profile to larger and more relevant audiences.

This can also magnify your profile’s effect on searchprofile s effect on search engine ranking for your online assets


Personal & Corporate SEOpThe meta information enables search engines to

id th b t diprovide the best audience with the best description of you.

The narrative trains search engines about you andengines about you and what search terms to rank your online assets higher f


for.

Personal & Corporate SEOp

Optimized for “Internet M k ti E t”Marketing Expert” #9 on Google out of almost 40 million results Over 3K people type those words into Google per month in USper month in US Google has 72% of Searches in the US


Identity VerificationyAssert ownership over your social media yaccounts, blog, and other online assets.

This is only meaningful because you have

ifi d hverified who you are.


How to get started… Create a FREE PeoplePond Account Choose the best keyword phrase you want to come up for in Google Write a 250+ word bio with your keyword phrase in it over 5 timesy y p Put your keyword phrase in the “Meta Section” Link your Profile to all of your Social Media accounts and your website and/or blogg Do the same with CompanyPond Have your employees link their PeoplePond profile to your CompanyPond profile

http://www.peoplepond.com – http://www.companypond.com

Watch your CompanyPond and PeoplePond profiles


Watch your CompanyPond and PeoplePond profiles hit the 1st page of Google!

What to do? Try 1 thing today! Create/Update your LinkedIn & People Pond personal C eate Update you ed & eople o d pe so al profile Create/Update your Company profile on LinkedIn & Company PondCompany PondContact us to set a meeting on reviewing your business & what social media might work best

•We offer Social Media Marketing integration on varying levels from start-up/customization for you to run, to fully managed social media services media services.

•We’d be glad to talk further. THANKS FOR YOUR TIME.


Technology

Linked In And People Pond Presentation Slides by Digital Hill