Media Options – Update 2014

- Talent Direct Campaign

- Recruitment Ad Campaign

- Sponsored Jobs

- Sponsored Updates

LINKEDIN INSIGHTS

1. Branded InMails: Talent Direct Campaign

SPEAK TO AN DSM RECRUITER

DSM is Hiring!

Hello Erica,

DSM is growing and hiring top Engineering talent. Our business is thriving and we are

excited to bring on some of the best in the business to join our team. We realize that in

order to sustain our growth we need to invest in hiring the best people to our organization.

We are looking for a an Electrical Engineer who loves winning, innovating, and having a

lasting impact on the world. Now is a great time to join our company to have a hand in

shaping how we do business!

Want to learn more or know someone else who may be interested? Click on the button

below and we’ll be in touch!

Branded Banner or Video Ad

“I’m Interested” Button

Once clicked, member’s info

goes directly to your team

LINKEDIN INSIGHTS

Summary & Benefits

What is Talent Direct? A personalized InMail message to a highly targeted mass audience,

up to 2,500 profiles at a time

A powerful and efficient tool to flood your pipeline with warm leads

It is most useful and appropriate for significant hiring needs in a short period of time.

Benefits: Reach a highly targeted audience, at scale

– Most granularly targeted tool

– Up to 2,500 members at once

Incredibly High Engagement

– Avg Open rate: 30%

– Avg Conversion rate: 5%+

Fill your pipeline with warm leads

– Integrated with recruiter tool

LINKEDIN INSIGHTS

2. Recruitment Ad Campaign

LINKEDIN INSIGHTS

LINKEDIN INSIGHTS

LINKEDIN INSIGHTS

Key Benefits

Be 'top-of-mind' employer among your target audience

The more passive candidates see your brand, the more likely they will respond to our message, and the more likely they are to consider your jobs

Drive traffic to your jobs and Career Page to increase effectiveness of your sourcing efforts

20-50% increase in Recruiter In Mail responses with ads

Ads & Social ads allow you to push out your jobs and boost traffic to jobs

Increase likelihood to respond to jobs & consider

LINKEDIN INSIGHTS

3. Sponsored Job’s

You bid for new top placement in

‘Jobs You May Be Interested In’

Allows you to boost applications for

hard-to-fill or urgent roles

Pay per click model is completely

flexible

Reach passive candidates more

effectively than any other pay per

click jobs product

LinkedIn Confidential ©2012 All Rights Reserved

JOBS YOU MAY BE INTERESTED IN

Sponsored

Account Executive xyzCo – Sunnyvale, CA

x

Feedback I See more »

Sr. Account Executive Commona – Palo Alto, CA

x

Sr. Account Executive Tyler Corp. – Menlo Park, CA

x

Sr. Account Executive Crosswise Group – Sunnyvale, CA

x

LINKEDIN INSIGHTS

4. Sponsored Updates

Every time you post to your followers, you’re building and nurturing a

relationship with them

9

Generate Awareness of

Company and Hiring

Build a Community of

Target Candidates

Promote News

or Upcoming Events

Establish Thought

Leadership

Build Reputation as an

Employer of Choice

Ways to build relationships

with target talent Your Updates

LINKEDIN INSIGHTS

Target with accuracy using advanced filters

Targeting Sponsored Updates Company Updates

Location ✔ ✔

Company Size, Industry ✔ ✔

Function, Seniority ✔ ✔

Company Name ✔

Job Title ✔

School ✔

Skills ✔

Group Membership ✔

Gender ✔

Age ✔

Negative targeting ✔