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#SophisticatedMktg @LinkedInMktg #SophisticatedMktg @LinkedInMktg

Live from london a conversation with sophisticated marketers

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Page 1: Live from london a conversation with sophisticated marketers

#SophisticatedMktg @LinkedInMktg #SophisticatedMktg @LinkedInMktg

Page 2: Live from london a conversation with sophisticated marketers

#SophisticatedMktg @LinkedInMktg

Page 3: Live from london a conversation with sophisticated marketers

#SophisticatedMktg @LinkedInMktg

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Page 4: Live from london a conversation with sophisticated marketers

#SophisticatedMktg @LinkedInMktg

Global Content Marketing Lead

LinkedIn

Digital Marcoms Manager

LinkedIn EMEA

Senior Content Marketing Manager

LinkedIn NAMER

Head of Content and Product

Marketing LinkedIn APAC

Associate Marketing Manager

LinkedIn EMEA

Page 5: Live from london a conversation with sophisticated marketers

#SophisticatedMktg @LinkedInMktg

One Why do content marketers need to think globally?

Page 6: Live from london a conversation with sophisticated marketers

#SophisticatedMktg @LinkedInMktg

Two How can you get local markets and local teams excited about your content?

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#SophisticatedMktg @LinkedInMktg

Three What’s the biggest challenge for global content marketers?

Page 8: Live from london a conversation with sophisticated marketers

#SophisticatedMktg @LinkedInMktg

Four What does the ideal piece of global content look like?

Page 9: Live from london a conversation with sophisticated marketers

#SophisticatedMktg @LinkedInMktg

Five What are the best skills and background for a global content role?

Page 10: Live from london a conversation with sophisticated marketers

#SophisticatedMktg @LinkedInMktg

Six What brands are inspiring you in this space right now?

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#SophisticatedMktg @LinkedInMktg

Q&A

Page 12: Live from london a conversation with sophisticated marketers

#SophisticatedMktg @LinkedInMktg