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The industry continues to find itself in the throes of an exciting period of change, with new ideas from startups and fresh thinking from established brands playing out every single day. Set against the rise of the massively empowered pro-sumer and a myriad of new devices, and the industry could well be experiencing a golden age in travel technology. But what do you think? Here is your chance to debate and share your opinions as part of a unique event where attendees become a dynamic and live research panel.
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Live Research: YOUAre the Subject
WebinarSeptember 6, 2012
Kevin MayTnoozEditor & Co-moderator
Gene QuinnTnoozCEO & Producer
Stephen JoyceCEO,
Rezgo
Live Research: You Are the Subject
September 6, 2012 A Tnooz-PhoCusWright Webinar
Douglas QuinbySenior Director,
Research, PhoCusWright Inc.
Lorraine SileoVice President,
Research, PhoCusWright Inc.
What is your company’s outlook for 2012? Do you expect total sales (revenues) will be
a. Down a lot (down more than 5% from 2011)
b. Down a little (down 1-5%)
c. Flat
d. Up a little (1-5% growth)
e. Up a lot (more than 5% increase over 2011)
Question #1: How’s It Going?
Still Searching…
Question #2: Still Searching…
What is your take on Google Flights?
a. We all made a mountain out of a molehill
b. Watch out: the molehill will soon become a mountain
c. Uncertain: Google has its work cut out for itself
(Anti)Social
Question #3: Are You Social or Anti-Social?
What is your company’s primary objective in social media?
Hello?
a. Driving sales
b. Branding and engagement
c. Customer service
d. Not sure – still figuring it out
e. None of the above
a. Very successful
b. Somewhat successful
c. Not successful
d. Not sure – can’t measure / still figuring it out
e. Don’t do social
How would you rate your success?
Question #4: Social Success
M is for Mobile
MayhemMoney
MetaMoxie
M…
Question #5: M is for Mobile
What percentage of your traffic today is coming from mobile devices? (Including phones and tablets.)
a. Most of it (50% or more)
b. A lot (at least 25%)
c. 10-25%
d. Less than 10%
e. Don’t know/does not apply
You Can Take This Price
(and Shove It)
a. They are frivolous: no impact
b. They are not frivolous, but still no impact
c. They will significantly alter hotel pricing terms with OTAs
d. Not sure
What will be the impact of the lawsuits and investigations into hotel-OTA price parity terms?
Question #6: Suppliers vs. OTAs
How will OTA-supplier dynamics evolve over the next 24 months?
a. Significantly in favor of OTAs
b. Slightly in favor of OTAs
c. Balanced
d. Slightly in favor of suppliers
e. Significantly in favor of suppliers
Question #7: Suppliers vs. OTAs
Big Ideas
Question #8: Big IdeasWhich of the following trends or technologies will have the greatest impact on travel over the next 24 months (besides mobile)?
a. Semantic search
b. Social commerce
c. Big data
d. Cloud computing
e. Voice recognition / personal assistant applications
Questions?Follow us on
#phocuswright
Stephen JoyceCEO,
Rezgo
Douglas QuinbySenior Director,
Research, PhoCusWright Inc.
Lorraine SileoVice President,
Research, PhoCusWright Inc.
Sponsored by:The PhoCusWright
Subscriptions
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For more information:[email protected]
Thank you!
Send questions to Kevin May, [email protected]
Webinar replay and slide presentation available at www.tnooz.com
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