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This is my presentation from the SAP INSIDE TRACK Community Day in Bonn 2010. The idea for this presentation is to look at the theory and the adaption of information management and Web 2.0 anticipation in modern enterprises. It also look at the Implementation of Web 2.0 philosophies into the SAP Netweaver Product Line.
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all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
sdn Community Day Bonn
Living Enterprise – following the information value lines
The future of learning and communication of individuals and enterprise
PART 1
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
sequence
o Essence of informationo Information Value Lines
o Information Shadows
o History of Web 2.0
o Mathematical Definition of Informationo Shannon
o Markow Chains
o Ergodicity
o SAP and Web 2.0
o Living Enterpriseo SAP and beyond Web 2.0
o The Learning of Things
o First Projects
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
From Song Line to Information Lines
o Bruce Chatwin was following the Aborigines Path across
Australia on his famous journey across the invisible world
of songlineso It is a world behind the world
We will follow the invisible information lines in an
enterprise
- information behind
information
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
sequence
o Essence of informationo Information Value Lines
o Information Shadows
o History of Web 2.0
o Mathematical Definition of Informationo Shannon
o Markow Chains
o Ergodicity
o SAP and Web 2.0
o Living Enterpriseo SAP and beyond Web 2.0
o The Learning of Things
o First Projects
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
Web 2.0 : the original charts
2
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Web 2.0 : The original slide
2
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Keywords of Web 2.0 (Tag Cloud)
2
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
sequence
o Essence of informationo Information Value Lines
o Information Shadows
o History of Web 2.0
o Mathematical Definition of Informationo Shannon
o Markow Chains
o Ergodicity
o SAP and Web 2.0
o Living Enterpriseo SAP and beyond Web 2.0
o The Learning of Things
o First Projects
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
What is information
o Information is the amount of improbabilty or uncertainty
of the event occurence
o The most fundamental results of this theory are
Shannon's source coding theorem, which calculates
information value as result of the uncertainty of an event
is given by its entropy; (degree of chaos)
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Information is the sequence of improbabilty – Markov Chain
o A discrete random process means a system which can be in various states, and which changes randomly in discrete steps.
o It can be helpful to think of the system as evolving once a minute, although strictly speaking the "step" may have nothing to do with time.
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Information Modells in Cybernetics
o Extract essential information out of chaos systems
o Information itself has a value
o The relation between information objects has a value
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Ergodicity
o An ensemble (objective properties of an ensemble of
objects)
o Example: Best place in towno Look at statistical snapshot at a given point in time
o Follow one to his visited places
o If both are the same, the ensemble is ergodic,
o Crowd behaviour, crowd dynamics
(newspaper, group of people)
(Topic thanks to Marilyn Pratt)
The importance of ergodicity becomes
manifest when you think about how we all infer various things, how we draw some conclusion about something while having information about something else.
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
sequence
o Essence of informationo Information Value Lines
o Information Shadows
o History of Web 2.0
o Mathematical Definition of Informationo Shannon
o Markow Chains
o Ergodicity
o SAP and Web 2.0
o Living Enterpriseo SAP and beyond Web 2.0
o The Learning of Things
o First Projects
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
SAP and Web 2.0
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
Blogs and Information
o The way how we informo Authorizing
o Syndication
o Commenting / Interaction
o The way how we structure and think newso Read and Trust
o Authentic and in-Time
o „Famous“ information – charted informationo Trusted sources
o relied ressources
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Wiki
o If there was ever such a thing as swarm intelligence, flies
(or Tyrannids) would have taken over earth
o It is – from an social engineering standpoint – a dynamic
system that will maybe reach homeostasiso (maybe is never good for deterministic models like
corporations)
o From an enterprise standpoint, it lacks a management
model o - Pre-Stage of Enterprise Dictionary (Documents)
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Learning
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o end of part 1
next part follows…
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
sdn Community Day Bonn
Living Enterprise – following the information value lines
The future of learning and communication of individuals and enterprise
PART 2
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
sequence
o Essence of informationo Information Value Lines
o Information Shadows
o History of Web 2.0
o Mathematical Definition of Informationo Shannon
o Markow Chains
o Ergodicity
o SAP and Web 2.0
o Living Enterpriseo SAP beyond Web 2.0
o The Learning of Things
o First Projects
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
The new way we learn
DO IT in projects is crown
Teaching and Classroom
adds social interaction
Video is multi-Dimensional
o Audio adds another dimension
Text reaches only one sense
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Think!, Innovate
find connect innovate reflect
TREXGoogleEnterpriseSearch
FacebookLinkedInOpenBC
Inside your Enterprise
„a brand called you“
People ValueManagement
permanent change
<ctrl alt delete> on everything
ratecorrectextend
link information
enrichinformation
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Living Enterprise – the sdn way
o Mark Yolton, sdn: o That's why a big 2010 focus for us is not just on growing
membership, but on growing active membership. A typical distribution for social participation is described in the 90-9-1 principle, which says 1% of users typically create the majority of the content (like the Active Contributors on SCN), 9% edit or add to existing content, and 90% consume content. The distribution for SCN looks more like 96% consumers, 4% editors, and 0.1% creators; so there's definitely potential to move more consumers to editors (asking/answering questions in forums, adding to wikis, etc.) and then to creators (writing blogs or articles, creating podcasts and eLearnings, etc.)
o We're just getting started with the updated homepage,
user guide, and video…………………………………………..
get active.
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Living Enterprise – New Questions
o Now they are reaching critical mass. Some online
enterprise communities have millions of users. It has
become time for social media workgroups to get
integrated back into the enterprise organization, where it
will have to conform to enterprise practices and
systems , just like HR, ot IT or marketing.
o Inside many companies today, there is heated debate as
to where social media belongs in the organization.
Whoever runs SM will shape SM. If it is marketing, than
marketing social media may flourish at the expense of
recruiting, or IT.o Global Neighbourhoods Shel Israel
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
sequence
o Essence of informationo Information Value Lines
o Information Shadows
o History of Web 2.0
o Mathematical Definition of Informationo Shannon
o Markow Chains
o Ergodicity
o SAP and Web 2.0
o Living Enterpriseo SAP and beyond Web 2.0
o First Projects
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
What can be first projects
o Make community building part of IT
o Decentralize: Have a lot of „Chief Community Officer“ o Every employee that liks to communicate
o Make a user-centric, specific SAP Portal Homepageo „On your way home
o Weather
o Traffic
o My first day (Reference to Axel Krausen post at sdn) o Guide people through workflows by meanings of new media
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Another example: Potential Project: „I do have a question“
o Q&A in Portal
o Interactive build up of knowledge
o Who knows What
o Who can answer
o Collect all necessary information
o Integration in knowledge management
2
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Easy Technology, already there
o Portal KM
o Portal Web Page Composer /Video /Twitter Integration
o Web Dynpro ABAP
o Blog Integrationo Movable Type
o Content Management Systemo RedDot
o MyFirstSpirit
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New mediao Podcasts
o Audioo Reports
o Short Versions
o Memos
o Conferences
o Videoo News
o Products
o Announcements
o Speaks and Presentations
o E-learning
o Streamo Conferences
o Seminaires
Start with 1% champions
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Social networking
o Xing
o Facebook
o LinkedIn
o Better:
o In your own
corporate network
o „Federated social
networks “
2
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And where is everything?
o „Location based
Service“
via WSDL
Web Service
o Augmented Realityo new trend in the
very beginning
all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de
Summary
o "If we are going to solve the world’s most pressing
problems, we must put the power of the Web to work –
its technologies, its business models, and perhaps most
importantly, its philosophies of openness, collective
intelligence, and transparency. And to do that, we must
take the Web to another level. We can’t afford
incremental evolution anymore." Tim O’Reilly
o I hope that from an SAP perspective that translates into
adoption of open standards and sustainability products
that support all of those "powers" and that as an enabler
and exemplar we help our customers enable those
powers as well. Marilyn Prat (Community Management sdn)
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whoami
o Holger Stummo 20 Jahre ++ SAP experience
o R/2, Logistics, ABAP
o 6 Jahre USA, Silicon Valleyo R/3 Initial/Full First Implementations, Coca Cola Enterprise
o World wide Projects
o SAP AG Walldorf
o Since 2001 Founder and Principalo Internet B2B
o Netweavero Portal, PI, Basis, Workflow, WD ABAP Programming
o eLearningo HCM, Content, Video, Producer