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Presented by Debra Dixon, CEOLight of Gold PR
“We Shed Light on the Gold in You”
The Future of Social Media and What it Means for you and your business
Wikipedia definition: A social network service basically focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
Social networking has created new ways to communicate and share information. Social networking websites are being used regularly by millions of people, and it now seems that social networking will be an enduring part of everyday life. The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages),
What is Social Media?
Why do you need to know?SOCIAL NETWORKING:
- Internet-based communication vehicle
- Made up of online communities of people with
shared interests and activities
- Web-based access providing email and IM
access
- Over 200+ sites
Top 5 Most Popular Social Media Sites:Facebook.comTwitter.com
Linkedin.comMyspace.com
Ning.com
Facebook Stats:
*Facebook is the world’s 2nd most-trafficked website*
• 500+ MM Users (1 in every 13 people on Earth)• Over 50% of users log in daily• 35 yrs + is the fastest growing demographic • 85% mk share of 4 yr universities
(more than 50% of users are outside of college)
Facebook Applications:• #1 photo sharing web application*
(comScore)• 750MM pics uploaded over New Year’s
Weekend• More than 6 million active user groups on the
site• 35+ translations; 65+ in development
*Source: comScore
Shaq Lady GaGa
Lance Armstrong
Twitter is an online community accessed via mobile phones, instant messaging and desktop clients like Alert Thingy , MySocial24×7 and Twhirl.
Many of Twitter’s most active users rarely visit the website.
*Current Twitter usage statsTotal Users: 200+ millionTotal Twitter Messages: 180 Million/day
• 5% of users create 75% of contents• 88% of people are aware of Twitter• 5.2 new accounts are created every second
Source: cmswire 2011
Demi & Ashton
P. Diddy
Social Media’s Business Benefits
Connects people at low cost.
Great vehicle for entrepreneurs and small businesses to expand contact/customer bases.
Cost-efficient advertising vehicle with local and global reach.
Upload videos to YouTube. Launch a business blog.
Create a Facebook profile and fan page with pictures, event advisories and business updates.
Tweet “new” news
Marketing Tips, PR and Success Strategies for your Business Copyright 2010 All Rights Reserved. Light of Gold PR 7
Dell: •Dell continues to be one of the more visible corporate actively using social media.
•Generated a total of $6.5 million in revenue from their Twitter presence, Where they have nearly 1.5 million followers on their @DellOutlet account
•3 million “connections” across all social sitesDell says its sales from Twitter have actually tripled
Marketing Tips, PR and Success Strategies for your Business Copyright 2010 All Rights Reserved. Light of Gold PR 8
Tasti D-Lite:
•Customer loyalty programs Tasti D-Lite, the frozen dessert chain popular in New York, has a social media rewards program.
•TastiRewards, a rewards program that incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite membership cards.
•Customers can use their TreatCards, to earn points for purchases, but those that opt in to the social media bonuses will automatically earn additional points.
•This marks the first time that a restaurant chain has tacked on social media rewards for social media exposure to their customer loyalty programs.
Marketing Tips, PR and Success Strategies for your Business Copyright 2010 All Rights Reserved. Light of Gold PR 9
Universities:
•Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly.
•Universities are using social media platforms as a way to supplement traditional press releases •Facebook pages give universities an opportunity to speak to audiences on their own along with: 1. Gathering and Sharing Information 2. Showcasing Student and Faculty Work3. Providing a Platform to Broadcast Events4. Emergency Notification5. Connecting People
Marketing Tips, PR and Success Strategies for your Business Copyright 2010 All Rights Reserved. Light of Gold PR 10
Starbucks: •Starbucks will include challenges in its offline marketing that
involve social media. For example, the first person to post a photo of one of the company’s new marketing posters will win a prize.
•Twitter account has more than 180,000 followers
•Its Facebook Page has nearly 1.5 million fans
• Pop star Miley Cyrus even gives the brand free publicity using Twitpic.
•The campaign itself is smart given Starbucks’ existing reach on social media sites, it also shows the company is fully aware of how customers interact with the brand online.
•The idea came from the tradition of “people racing to post the first photos of Starbucks shops decorated in red for the holidays … and on Flickr.”
Put together a simple and effective profile page (making sure you are descriptive and clear about what you do and what you offer
Import your business contacts and customers by connecting to your e-mail
Remember to join groups related to your business
If you have a company website or blog, a press release, or a flyer, link to it and incorporate into your notes
Put a Facebook badge on your site (check out ours at http://www.lightofgoldpr.com)
Create a Fan Site
Social Networking PROS & CONS
CONS
Creates a relaxed feeling within in a professional environment.
Avoid inappropriate language.
Paper trail risk
Data Theft
Privacy Issues
PROS
Great virtual connector
Cost-effective advertising vehicle
Great Job-hunting portal LinkedIn.com
connects 20 MM professionals across 150 different industries.
Obama campaign’s brilliant Internet marketing campaign played a key role in his Presidency.
Paranormal Movie Succeeds with Unusual Online Marketing
Campaign
Social Networking
“Call to Action”
• $11,000 budgeted movie • Opening weekend earnings - $7.1 MM in 200 theaters
• Online grassroots campaign led to 1 MM requests for a wider picture release
• Forced Paramount execs to bow to public pressure and schedule nationwide opening.
• Online buzz and social networking campaign encouraged followers to solicit local theaters screenings
• Twitter invites to “tweet your scream” during the movie
• The Third Paranormal Activity was recently released
Drive sales
Build holiday business
Increase customer base
Social Networking is the KEY.
It’s lucrative, easily integrated into existing marketing plans, COST-EFFECTIVE and
profitable.
Now Is The Time..
Thank you!
Contact me, for additional info and tips on Social Networking or to learn
more about our workshops!
Have a great day!
Thank you!
Contact me, for additional info and tips on Social Networking or to learn more about our workshops!
Look for more events, workshops, and webinars, teleseminars, books, cds and dvds from Light of Gold PR!
Visit us at http://www.lightofgoldpr.com, [email protected], or call us at 646-378-7895!
