LocalSocial Bluetooth Webinar

Powering Proximity

twitter: @localsocial blog: blog.mylocalsocial.com

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Proximity, Beacons and iBeacon The Near and The Now

Proximity Platforms Why use a platform? What’s in a proximity platform?

Issues / Faves Some issues, then some favourite use cases

Resources Developer, Company and Conference resources

Who are we? LocalSocial Background 1

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we’re about proximity

Proximity middleware track record at scale (300M phones)Deep proximity expertise

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Impronto

‣ Java/Bluetooth Middleware based on JSR82 standard

‣ Simplify J/B Apps (midlets)

‣ Sold to handset manufacturers

‣ LG, Samsung, Motorola, SonyEricsson

‣ 300M+ shipped

LocalSocial

‣ Proximity Platform

‣ Simplify creation of proximity-enabled apps and services

‣ WiFI, Bluetooth, NFC, Low Energy Bluetooth, iBeacon

‣ SDK, API, Cloud

‣ Build out for retail and other verticals

‣ Offers

‣ Locations

‣ ShopZones

‣ Points

‣ Beacons

‣ Analytics

‣ Apps

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The Near and the Now

Proximity


WiFi

Bluetooth

NFC Tag

QR Codes

Bluetooth Smart

Others

Technology

Proximity


WiFi

Bluetooth

NFC Tag

QR Codes

Bluetooth Smart

Others

User is Nearby

User Taps

User Scans

SignalsTechnology

User in-store

User shares

Proximity

User dwells


WiFi

Bluetooth

NFC Tag

QR Codes

Bluetooth Smart

Others

User is Nearby

User Taps

User Scans

Unlock

CollectShare

Reward

RAOK*

Signals TriggersTechnology

User dwellsRAOK = Random Act of Kindness

User in-store

User shares

Proximity

Connect


WiFi

Bluetooth

NFC Tag

QR Codes

Bluetooth Smart

Others

User is Nearby

User Taps

User Scans

Unlock

CollectShare

Reward

RAOK*

Signals TriggersTechnology

Analytics

Insight

Top Customers

User dwells

Best offersMost sharesBusy hoursFootfall

RAOK = Random Act of Kindness

User in-store

User shares

Proximity

Connect

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Bluetooth Smart / Beacons / iBeacon

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Example: Real Estate !

LocalSocial / SavillsOnShow https://www.youtube.com/watch?v=nEMapq1MbV0

https://www.youtube.com/watch?v=nEMapq1MbV0

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1BN !Beacons deployed worldwide by 2018. Currently, < 1M, excluding Apple iOS devices.

We are here

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LocalSocial In-store engagement platform for Retailers, Merchants and Venue owners

Soup to Nuts: Apps, Libraries, API, Cloud CMS, BeaconsProduct Overview

‣ Cloud CMS • Set up Locations / Shops, Welcome Messages, Loyalty Schemes, In-

Store Offers, manage beacons, track analytics

‣ Dev Platform • Mobile Libraries (iOS and Android), APIs, Documentation, Template

Apps - everything you need to roll your own solution

‣ Apps • iOS and Android Apps - available to be white labelled (download from

Play or iTunes to try them out)

‣ Beacons • We provide our own retail-class, production ready beacons • Also support 8+ 3rd party Beacon Manufacturers

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Cloud based Dashboard and CMS

AppsiOS and Android, white label ready

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Use LocalSocial Library in your app

Configure Locations, Offers, Loyalty and

more online

Install Beacons

Deploy, promote, measure

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Push / Pull

Development Platform

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Analytics

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In no order…Issues

Android Consistency

Over Hype Bring on the trough!

Bad Behaviour Just because you can - doesn’t mean you should!

Backlash Privacy, Nordstrom, NSA, “black” phones…

Scaling Power, management, control, refresh, firmware,…

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Typical deployment

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(there is no) Typical deployment

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(there is no) Typical deployment

(yet)

Propose a phased rollout : phase 1Overview

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Development ReviewSite 1 Sites 2-4

‣ Agree goals for Trial, user base, styles of engagement, metrics

‣ Setup merchant Account, acquire content, test in app

‣ Plan beacon locations, visibility, ShopZones

‣ Development for missing features; internal test

‣ Review & green light

‣ Invite users

‣ Merchandising & visible calls to action

‣ Run / monitor activity

‣ Change offers and rewards

‣ Acquire feedback

‣ Check progress, review goals for following site rollouts

‣ Deploy beacons to stores and test

‣ Merchandising and visible calls to action

‣ Invite users

‣ User feedback and surveys

‣ Analytics review, offer performance, points behaviour

‣ Review overall performance

‣ Positives and negatives

‣ Next steps

4 Weeks 2 Weeks 10 Weeks 1 week


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‣ Invite users








‣ Invite users





‣ Next steps



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‣ Invite users








‣ Invite users





‣ Next steps



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‣ Invite users








‣ Invite users





‣ Next steps


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Uses: a few Faves

In no order…Uses

Greeting Don’t underestimate the power of a simple greeting

RPRT Offers Harder than we all think

Digital Product Information Jewellery, Houses, Cars, …

Directions MLB, Department Stores, Airports,…

Presence Driver in-cab, child arrives @home, @school, infrastructure

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!

Some Resources

More information

Don Dodge StreetFight BEEKN

Works @ Google, Developer Advocate, Google Ventures,

Investor

Covers nearly everything that moves involving HyperLocal

Ads, Publishing, indoor advertising, etc.

Great Blog - also active twitter @dusanwriter

“Be the Beacon” :-)

More information

StreetFight PLACE @Launch Beacon

From the Street Fight Magazine Team

(June, SF)

Indoor marketing, advertising, positioning conference

(July NY)

From @Jason and the @Launch Team

(June, NY)

More information

MobisFera TI Radius

http://www.mobisfera.com/summary-real-cases-close-

real-using-ibeacons/

App, Source, iBeacon-able, inexpensive, great support

SDK, active on GitHub

http://www.mobisfera.com/summary-real-cases-close-real-using-ibeacons/

Obviously not exhaustive…Things to consider

Whole solution Cost, ubiquity, accuracy, likely changes

Privacy One word: Nordstorm! Opt-in, opt-out. What’s best practise? Code of conduct.

Data Can you handle, process, manage the data that will flow?

Customers Handled poorly, can spook people

Trials Timings, customer segmentation, use-cases (simple!)

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Powering Proximity

twitter: @localsocial blog: blog.mylocalsocial.com

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