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Why do lotteries run into losses ?
LocusPlay Mobile Lottery
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Lottery can not turn you into a millionaire overnight.
Over-expectation
100 %
Misinterpreting the Lottery
Path to achieve overnight success
Return on investment expected in 4-6 months
Lotteries do not work the same way globally
Land-based lotteries are more effective initially
Key Factors Influencing Losses
LocusPlay Mobile Lottery
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LocusPlay Mobile Lottery
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Fairytale Business Model
Investors are brought into a frame by projecting a billion dollar potential business opportunity
Unrealistic plan of acquiring 5-10% of lottery market share in the first few months
Unrealistic expectation for breaking even in less than 6 months
Gloomy picture
Eventually the lottery becomes chaotic and mostly goes out of business.
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LocusPlay Mobile Lottery
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Misconstrued Decisions
Lottery is highly cultural and this factor has been grossly missed out
Investors take a plunge with a team who haven’t understood the culture of the lottery
Lotteries fail to understand the preferences of the players instead delivers a product beyond grasp
The inability to imbibe into a lottery culture is a primary reason causing
major lottery failures.
Culture misfit
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Planning and execution are the key to success of the lottery. Of course,
money is required.
Money not the only solution
Pursuing Unsolvable Problems
Lottery is launched with the help of proclaimed experts who have never set-up a lottery in the pastWhen the lottery starts to derail, rather than targeting the problem we go for out-of-the-box solutionsTo stabilize the lottery, more money is pumped in thinking “money solves all the problems”.
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About LocusPlayLocusPlay helps transform lotteries globally. Our back office system provides you access to detailed reports and analytics for quick decision making. LocusPlay Mobile Lottery solution assists lottery to operate effectively and efficiently
Lotteries across 3 continents are already using LocusPlay platform. Some of our customers from emerging market have experienced 4X growth in sales. 50% of our customers have switched from their existing technology providers to LocusPlay. With over 100 million tickets sold using LocusPlay and we helped save up to 80% in capital investment.
www.LocusPlay.com [email protected] | +1-‐401-‐400-‐1183