Losing control:Why people will say what they want about you anyway

Broadcast is dead

Broadcast as we knew it is dead

People don’t trust broadcasters like they used to

People can broadcast themselves

People say mean things

But didn’t they do that anyway?

The internet…

“The internet is a library where all the books are strewn on the floor” Various

Fuck the Newcastle council people!

What do you do?

Two choices…

1. Do nothing

2. Do something

See citizensheep.com – Manage your online reputation

What can you control?

Hello

How do we control people like that?

@NewcastleCC

News, events, jobs,extras

@NewcastleCC

News, events, jobs, extras

@toonlibraries

Library news, extras

@NewcastleCC

News, jobs,highlights,

extras

@toonlibraries

Library news, extras

@Cityeye

events

@NCL101

Customer service,local info

New ways of working…

“What does success look like?” Peter Holt

• 2000+ followers• 15,000+ click-throughs• 1,000+ unique visitors

Remember…

= temporary

= permanent

Thank you

Alastair SmithCommunication Adviser - Web 2.0http://twitter.com/alncl