Lost in the Supermarket - Persuasive Services Seminar

Lost in the SupermarketMobile Software for Sustainable Food Consumption

David Kjelkerud | 25 February 2009 | [email protected] persuasiveservices.org

Friday, February 27, 2009

mailto:[email protected]

mailto:[email protected]

‣ Master Thesis

‣ Persuasive Services

‣ Media Technology KTH

‣ Human Computer-Interaction

Me


Lost in the Supermarket




How can mobile software aid the change to a sustainable food consumption?


How can mobile software aid

persuade us to change to a sustainable food consumption?


OK. Fine, but why?


‣ UN report (Livestock 18% of carbon emissions)

‣ Tragedy of the Commons – declining populations, e.g. fish

‣ Pesticides, fertilizing, transports, packaging, etc.

Environmental impact of food production / consumption


‣ Food hub

‣ Like magic!

‣ Lacking information about products

The supermarket


Hello mobile!


‣ Always on, always close, everybody’s got one

‣ Can provide information in the moment of buying

‣ Great platform for social data

Mobile phone in the supermarket


‣ Reclaim Your Data (Interactive Institute)

‣ Consumer Gadget

‣ MenuTool

Some examples


Prototypes


fisk.ccFriday, February 27, 2009


‣ SMS / Web interface

‣ Uses data from WWF, Greenpeace, Swedish Board of Fisheries

‣ PDF? I need XML!

fisk.cc


Data is great


Data is great

but...


Data is great

but...

Social data is greater


‣ Will have social layer on top of environmental information

‣ Supermarket is an invisible community

‣ Reaching non-users by public screens

‣ But... also showing how your behavior is unique

2nd prototype...


‣ How to communicate environmental info

‣ Data input is hard

‣ And of course, does this change behavior?

Some unanswered questions (as of yet...)


Questions?blog at lostsupermarket.org
