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Keynote delivered at LSU Center for Computation and Technology's Virtual Worlds: New Realms for Culture, Creativity, Commerce, Computation, and Communication Conference.
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Dr. Tony O’DriscollFuqua School of Business, Duke University
Avoiding the Routinization Trap Leveraging Virtual Worlds to REALLY make a Difference
Slide: 2
Test and Disclaimer
Slide: 3
Agenda
Slide: 4
My Vision My Reality
Vision vs. Reality
Slide: 5
History Lesson
1585-1587
Slide: 6
The Problem
Knowing Doing
http://www.flickr.com/photos/hansvandevorst/216877526/
Slide: 7http://www.flickr.com/photos/7963273@N07/521015207/
The Cause
Diffusion
Slide: 8
KM Promise
Just:•In Time•Enough•For Me
Slide: 9
KM Reality
Structured Information STOCKS
Slide: 10
thethe
Infoglut
By the year 2010 the codified information base of the world is expected to double every
??
Slide: 11
By the year 2010 the codified information base of the world is expected to double every
Help!
Information
Knowledge
Wisdom
Slide: 12
OxymoronJumbo Shrimp
Military Intelligence
Death Benefit
Civil War
Slide: 13
Redefining KM
Slide: 14
From/To
STOCKS FLOWS
Slide: 15
Webvolution
Connect“TO”
Connect“THROUGH”
Connect“WITHIN”
Slide: 16
Annagram
CHEAT
TEACH
Slide: 17
CrowdSoothing
From blogging to cellphone video, technology has forever changed the way we process and communicate about tragedy — in good ways, and perhaps bad.
Since Monday, there has been a non-stop flood of postings on the popular Facebook student site, on MySpace and LiveJournal, and on personal blogs — expressing everything from grief to anger to confusion.
"What better place to mourn someone than a place that they themselves built to express who they are, and a place where the deceased and his or her friends may have spent a great deal of time interacting?”
Slide: 18
Personal Story
Slide: 19
Nancy
http://wadatripp.wordpress.com
Slide: 20
Getting things done requires good connections, both the human kind and the Internet kind.
Schooling has confused us into thinking that learning was equivalent to pouring content into people’s heads. It’s more practical to think of learning as optimizing our networks.
Learning=Networking
Slide: 21
DeborahWince-Smith
President, Council onCompetitiveness
MMORPGs
Slide: 22Sources: Business Week April 2006, The Economist. Living a Second Life, Sept. 28, 2006
Virtual Worlds
Slide: 23
Unbounded Space
Social Interaction
Communities
User Created Content
Business
VSW MMORPG
Avatar-Mediated
Persistent World
Reputation
Immersive
Interactive
Real-Time Communication
Virtual Economy
Assets
Unbounded Space
Social Interaction
Communities
User Created Content
Business Opportunity
Bound by a Narrative
Defined Roles
NPCs
Rules
Tokens
Ranks and Levels
Kin or Twins?
Slide: 24
Gutenberg LumiereTrevithick
Routinization
Slide: 25
The Sense of Self
The Death of Distance
The Power of Presence
The Sense of Space
The Capability to Co-Create
The Pervasiveness of Practice
The Enrichment of Experience
Differentiation
Slide: 26
Self
Slide: 27
Distance
Slide: 28
Presence
Slide: 29
Source: Joe Miller, Linden Labs
Perspective
Slide: 30
Co-Creation
Slide: 31
Practice
Slide: 32
Sources: Chris Davis, IBM
Experience
Slide: 33
Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007.
Differentiation
Slide: 34
I*I=E
Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007.
Engagement
Slide: 35
John Seely-Brown
Education is going through a large-scale transformation toward a more participatory form of learning.
Rather than treat pedagogy as the transfer of knowledge from teachers who are experts to students who are receptacles, educators should consider more hands-on and informal types of learning. These methods are closer to an apprenticeship, a farther-reaching, more multilayered approach than traditional formal education.
We are learning in and through our interactions with others while doing real things. I'm not saying that knowledge is socially constructed, but our understanding of that knowledge is socially constructed. It is in participation with others that we come into "being" and internalize our own understandings of the world.
Education 2.0
Slide: 36
Source: With some help from Roger Shank’s use of same Mnemonic for Scenario Based learning
Flow
Repetition
Experimentation
Engagement
Doing
Observing
Motivation
FREEDOM!
Slide: 37
Source: Kapp and O’Driscoll
3D ClassroomReplication
PracticeAuthenticActivities
EmergentLearning
Constructs
DoRealWork
Facts
Concepts
Procedure& Rules
Principles
ProblemSolving
Group Forum
Breakout
Scavenger Hunt
Guided Tour
Role Play
Conceptual Orienteering
Social Netw
orking
Operational Application
Co-Creation
3DLA Model
Slide: 38
Personal Story
Slide: 39
Personal StoryMy name is Arie (Lionel) Librescu and I am Liviu's younger son.
I am writing to you regarding the "Virginia Tech Second Life Memorial" Video tribute you have posted on YouTube.com.
My family and I would like to thank you very much for the kind and beautiful gesture. Personally, your video has moved me very much and I would like to thank you very much for it.
I wish you all the continued luck and success in life.
Arie Librescu
Slide: 40
Slide: 41
New Value ChainInformation = Currency People = Transport
Conversation = TransferInsight = Outcome
Slide: 42
Get Fired Up!
Get a Social World AVATAR Play MMORPGs
Experiment Wildly
Bring EVIDENCE to worldso we can CHANGE THE
GAME in LEARNING,KM & COLLABORATION
while avoiding ROUTINIZATION TRAP
Slide: 43
Questions
Slide: 44
Connect
http://wadatripp.wordpress.com