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RESTRICTED © 2014 IDA Singapore. All Rights Reserved. Market Overview: Singapore 24 Sep 2014 Presented by Aileen Chia Deputy Director-General (Telecoms & Post)

LTE Asia 2014 Summary

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Highlights from LTE Asia 2014 including slides from the IDA (Aileen Chia), SingTel (Yuen Kuan Moon), LG+ (Suntae Kim), Dialogic (Jim Machi) and the Innovation Accelerator pitches: Telestax, Tropo, Jongla

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Page 1: LTE Asia 2014 Summary

RESTRICTED © 2014 IDA Singapore. All Rights Reserved.

Market Overview: Singapore

24 Sep 2014

Presented by Aileen Chia Deputy Director-General (Telecoms & Post)

Alan Quayle
AQ: IDA is one of the more progressive regulators in my experience, this sets out where many are likely to be in the coming years.
Alan Quayle
Page 2: LTE Asia 2014 Summary

RESTRICTED © 2014 IDA Singapore. All Rights Reserved. 5

Infocomm Usage & Accessibility on the Rise

131.00% 137.40%

143.60% 149.60% 151.80%

156.00%

155.10%

2008 2009 2010 2011 2012 2013 2014

Mobile Phone Penetration Rate

Source: www.ida.gov.sg

4G 31%

3G 65%

2G 4%

2014 > 8.3M

Subscribers

Alan Quayle
AQ: 2G only is now 4% and from the SingTel presentation the plan is toswitch off in 2017. But in the move to 5G, 3G switch off will be slower.
Alan Quayle
Page 3: LTE Asia 2014 Summary

RESTRICTED © 2014 IDA Singapore. All Rights Reserved. 7

Increase in Demand for Mobile Data – Cont • Growth in mobile data consumption increases demand for spectrum

• Singapore may require more than 1 GHz of spectrum for mobile broadband by around 2020

0.25 0.68

1.36 2.11

2.78 3.34 3.38

4.08

5.33 5.9

6.79 7.66

0123456789

2Q08 4Q08 2Q09 4Q09 2Q10 4Q10 2Q11 4Q11 2Q12 4Q12 2Q13 4Q13

Peta

byte

Mobile data usage

Source: IDA

Alan Quayle
AQ: Interesting figure on 1GHz of spectrum, few regulators are being so aggressive or clear
Alan Quayle
Page 4: LTE Asia 2014 Summary

RESTRICTED © 2014 IDA Singapore. All Rights Reserved. 11

IDA’s  Roadmap  for  TV  White  Space

- Trial Regulatory Framework - Proof-of-Concept Technical Trials

- Piloting TV White Space Applications and Services - Singapore  White  Space  Pilot  Group  (“SWSPG”)

1

2

3

4

- Public Consultation on the Proposed TVWS Regulatory Framework - TVWS Showcase at imbX 2013

- Publication of TVWS Regulatory Framework

2009-2011

2011-2013

2013

2014

Alan Quayle
AQ: Approach to WHITESPACE is closer to unlicensed than licensed.
Alan Quayle
Page 5: LTE Asia 2014 Summary

RESTRICTED © 2014 IDA Singapore. All Rights Reserved. 12

Making 180 MHz of Underutilised Spectrum Available for Use

Retail

Environment Wireless Broadband

Smart Metering M2M

Alan Quayle
Page 6: LTE Asia 2014 Summary

RESTRICTED © 2014 IDA Singapore. All Rights Reserved. 15

Up to 450 MHz of Spectrum may be Allocated for Mobile Broadband

Spectrum Band Amount of spectrum Availability

Sub

-1 G

Hz

Ban

ds

700 MHz 90 MHz

Possibly in the next 6 years

800 MHz Possibly 50 MHz

900 MHz Up to 50 MHz

>1 G

Hz

Ban

ds

1.4 GHz 40 MHz

1.9/2.1 GHz  (“3G  bands”) 120 MHz

2.3 GHz Possibly 50 MHz

2.5 GHz Possibly 50 MHz

3.5 GHz 200 MHz (possibly for in-building) May be longer-term

Page 7: LTE Asia 2014 Summary

RESTRICTED © 2014 IDA Singapore. All Rights Reserved. 16

Enhancing Mobile Competition

Level of interest to enter as mobile player? What are the conditions required to facilitate entry and

sustainability?

Alan Quayle
AQ: Enhancing mobile competition is not something the incumbents want tohear, and generally the IDA is careful not to adversely impact the incumbents.But its clear competition in some under-performance sectors will increase.
Alan Quayle
Page 8: LTE Asia 2014 Summary

GROUP CONSUMER

Showcasing SingTel’s  LTE  Success Story Yuen Kuan MoonCEO Consumer SingaporeSingTel

Page 9: LTE Asia 2014 Summary

4G : Nation Wide October 2013

First LTE Dual-band full island-wide coverage to deliver the best customer experience

4G : Launched June 2012

SingTel: 1st to launch island-wide dual-band 4G coverage**

SingTel: 1st to launch 4G network

Shenton Way

City Hall

Orchard

Changi

Tuas

Woodlands

Bukit Timah

PunggolAng

Mo Kio

PasirRis

Jurong East

Bedok

50%Singapore

coverage for 4G

**Dual band frequency i.e. 1800Mhz/2600Mhz

4G: Launch Milestones

Achieved full island-wide coverage in 16 months

Alan Quayle
AQ: There are advantages to being small, but indoor coverage can be an issue.
Alan Quayle
Page 10: LTE Asia 2014 Summary

4G Adoption Rate Is More Than 4X Faster Than That Of 3G4G Adoption

Average Usage Of 4G Is More Than 2X That Of 2G/3G

0100200300400500600700800

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

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Month 9

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Month 11

Month 12

4G

3G

No. of SingTel postpaid subscribers (Thousands)

00.5

11.5

2

2G 3G 4G

Monthly Data Usage Per Subscriber (Gb/subscriber/month)

Page 11: LTE Asia 2014 Summary

In a Few Years, Older Technologies Like 2G Are Expected To Be Phased Out To Accommodate More Efficient 4G Networks

4G Adoption

Based on current trends, 2G is expected to be phased out in 2017

The rate of adoption for 4G is much higher

than that of 3G

Time taken for 3G To Overtake 2G (Adoption By Postpaid Subscribers)

32 Months

Time taken for 4G To Overtake 3G (Adoption By Postpaid Subscribers)

17 Months

0

200

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3G

2G

4G

3G

Page 12: LTE Asia 2014 Summary

Faster speeds

Enables richer multimedia Vs. 3G networks which are not optimized for IP-based services

Better user experience

Consumers

Benefits of LTE

Increased Value For Customers

Alan Quayle
AQ: Proposition is MBB as good as at home (assuming >DSL connection).
Alan Quayle
Page 13: LTE Asia 2014 Summary

Operators

Benefits of LTE

Greater network efficiency

Higher data rates

Lower latency Vs. 3G which is 100 ms or more

Improved Performance

Lower unit cost with higher capacity network

Lower cost services

Lower cost deployment

Reduced Costs

Page 14: LTE Asia 2014 Summary

11

Major Milestones

Apr  ‘13 Aug  ‘13 Feb  ‘14 May  ‘14

4G reaches nation-

wide coverage

Achieved nation-wide VoLTE with

SRVCC

Achieved VoLTE to

VoLTE callSuccessfully

completed device IOT test for

Samsung Note 3

Launch(19 May

2014)

Alan Quayle
AQ: Samsung has been leading the VoLTE IoT.Interesting most operators have launched withoutinterop or roaming - more bragging rights than cust exp
Alan Quayle
Page 15: LTE Asia 2014 Summary

*5 to 10 sec on 3G networks.

World's first commercial full-featured VoLTE

19 May 2014

Full telephony featuresContinuous fast speeds on data while on voice callBetter voice call quality

No additional cost to 4G postpaid customers

HD Voice (reduced background noise)Faster call set-up time(< 2 s)*

ConsumersOperators

Spectrum efficiency Long Term technological evolution to all-IPOne network for both voice and data

Improve customer experience

Benefits of SingTel Voice-Over-LTE

Alan Quayle
AQ: Faster call set-up is nice, but there’s still thewait for the other person to actually answer. Everyother comms service I use has messaging to build-upto a call if necessary. VoLTE is simply a long overdueupgrade in voice that could have been done in 3G
Alan Quayle
Page 16: LTE Asia 2014 Summary

12

10%

64%

Global Mobile Internet TrafficExabytes per month

�2.3

Audio �

Video

Peer-to-peer(mostly video)

Other

2010 2011 2012 2013

Source : McKinsey, CISCO

7%

19%0.2

Tremendous Growth in Data Usage, Mainly Driven By Exponential Increase in Video Traffic

Video On LTE

0.4

X 12

1.1

Page 17: LTE Asia 2014 Summary

Increasing Video Usage

17

Video On LTE

84

81

72

Mobilenetwork

data

WiFi athome

WiFi inpublicareas

% of mobile users in Singapore who  access  data  via…

Source: TNS Mobile Life 2013

31%

31%

26%

24%

27%

42%

40%

34%

32%

26%

19%

21%

30%

32%

37%

8%

8%

10%

12%

9%

VOIP apps

Downloading large files

Streaming videos

Up/download photos/ videos on social media

Up/download photos/ videos on messaging apps

How activities on mobile are used

Top 5 activities

used most through

WiFi

Top 5 activities

used most through

local data

38%

39%

46%

46%

56%

34%

36%

35%

32%

26%

18%

15%

11%

14%

7%

10%

10%

8%

8%

10%

Email

Browsing internet

Maps

Social Media

Messaging apps

Mobile data allowance WiFi outside of homeWiFi at homeWiFi & Data equally

Source: Project Gateway Sept 2013

73% of video streaming are done via WiFi,

creating huge potential to monetize video

17

Page 18: LTE Asia 2014 Summary

LTE BroadcastScalability and Cost Optimization

One data channel per contentAllows unlimited number of users

Video PacingDelivering video just in time

instead of buffering too far ahead as video may not be viewed to completion (Save bandwidth)

Trans-RatingTrans-rating Videos

to stream videos with lower resolution when network detects congestion

To deliver seamless video viewing experiences for our customers, we need to continue strong network innovation and optimization

Video On LTE

Page 19: LTE Asia 2014 Summary

20

In  The  Future,  Many  of  Our  Customers’  Needs  Can  Be  Addressed  By  the Internet-of-Things (IoT)

What’s  Next?

Consumers• Optimise resources• Customise user experiences• Enable peace of mind for surroundings• E.g. A fire alarm that detects heat, smoke, and carbon monoxide

levels, and sends a message to homeowners’  phones  to  alert  them when there is a problem

Businesses • Increase products/service sales• Manage supply chain and identify inefficiencies• Increase use of assets• E.g. Using device sensors and IOT platforms, companies can manage a

global automated site sensing and supply operation for data centres

Governments• Optimise government resources• Improve societal wellness• E.g. Utilising advanced video sensing technologies to aid in the

automated detection of illegal parking

Page 20: LTE Asia 2014 Summary

0p. Cover page

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2p.

Alan Quayle
AQ: Koreans have double SG data usageLG+ has a strong services push
Alan Quayle
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Alan Quayle
AQ: Unusual figures to see - rising ARPU
Alan Quayle
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Alan Quayle
Alan Quayle
LG+ success is quiteKorea specific. But isworth tracking
Page 25: LTE Asia 2014 Summary

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Alan Quayle
LG+ organization is key - Services Division andfocused groups
Alan Quayle
Page 26: LTE Asia 2014 Summary

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Alan Quayle
AQ: Bundle, bundle, bundle
Alan Quayle
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Alan Quayle
AQ: Though many telcos will struggle to emulate some are seeing success like Portugal Telecom
Alan Quayle
Page 45: LTE Asia 2014 Summary

COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED.

Remain Relevant

The Next Generation of Diameter Signaling Controllers

Jim Machi VP Product Management

Page 46: LTE Asia 2014 Summary

COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 3

Signaling is an opportunity for Service Providers to Differentiate

Cross-technology interworking is a blind spot

4G/LTE: Diameter, SIP 2G/3G: SS7/MAP, CAP Fixed Line, Wi-Fi: RADIUS IT:  LDAP,  HTTP,  SOAP,  … Mediation of variants Interconnect, roaming

Value-Added Services Location Based Message Routing Charging Billing

Page 47: LTE Asia 2014 Summary

COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 4

Diameter Signaling Controller evolution

Vertically integrated

Routing, overload control

Monolithic design

Multi-purpose routing and interworking

Service orchestration

Design agility

Construct applications for targeted market segments

Multi-tenancy support

NFV/SDN

Heavy Reading 2014 : The evolution of DSC service innovation attributes

Next Generation Diameter Controller

Alan Quayle
AQ: I like the 3 phase evolution of the DSC
Alan Quayle
Page 48: LTE Asia 2014 Summary

COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 5

Diameter Services Helix: The Next Generation DSC

Designed for service orchestration Supports any-to-any routing and interworking in a single, integrated solution Works across Diameter, RADIUS, SS7 and IT protocols Extensive mediation capabilities GUI based connection management & service orchestration Detailed traffic insight

Alan Quayle
So the DSC can becomea service platform on which3rd party application can be created
Alan Quayle
Page 49: LTE Asia 2014 Summary

COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 7

Case Study: GTA Teleguam

Premier, full-service communications provider serving Guam

Introduced 4G LTE service in October 2013

Diameter Signaling Controller used to enable GTA to offer high speed 4G LTE service to its roaming customers Primary requirements: Flexibility, security, ease-of-use

Mobile core security Flexibility to deploy bi-lateral and IPX roaming interconnects

SGW

MME

4G - EUTRAN

S6a

HSS

PGW

PCRF

S6a

S6a

S6a

S6a

S6a

S6a

MNO A

MNO B

MNO C

IPX A

MNO B

IP Network

GTA Core

Alan Quayle
Always nice to see vendor use casesI wish more vendors would include themto make their products and claims real.
Alan Quayle
Page 50: LTE Asia 2014 Summary

COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 10

Importance of NFV to the DSC

Alan Quayle
Alan Quayle
AQ: An interesting idea isfor tier 2 telcos the DSC and NFV controller could be consolidated
Page 51: LTE Asia 2014 Summary

COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 11

Evolution to Next Generation Signaling Orchestration

Diameter routing PCRF binding 4G-to-4G roaming 3G-4G roaming Border Security (Diameter Edge Agent)

Phase 1: Diameter relay message routing for scalability and survivability

Phase 3: Virtualization and orchestration of signaling controller capabilities

Phase 2: Orchestration framework: Ability to translate Diameter with non-Diameter protocols, actionable message flow inspection, and intelligence integration from external data repositories

• Multi-protocol, multi-network interworking

• Signaling orchestration and enhancement

• Centralized hub for agility and service velocity

• Personalized connectivity • IT integration • Monetize investments

• Alternative deployments • Virtualized environments • Decoupled functionality

– IWF VNF, DEA VNF, dynamic routing VNF

• Multiple instances, multi-tenanted

Diameter STP Signaling Orchestration Orchestration & Virtualization

Page 52: LTE Asia 2014 Summary

Open Marketplace for Telephony Apps

Enabled by Restcomm - the Open Source Cloud Communications Platform

Innovation Accelerator

Alan Quayle
The following slides to the end of the deck are those presented at the Innovation Accelerator
Alan Quayle
Page 53: LTE Asia 2014 Summary

What Providers doing?

● Compete by lowering prices

● While offering the same services

Page 54: LTE Asia 2014 Summary

What internet companies doing?

● Creating new content that people love ● The more users consumes Rich Content, the less

data bandwidth is available ● Providers spend Billions to keep up with demand ● Great News for ISP

■ Bad news for Mobile Providers

Page 55: LTE Asia 2014 Summary

What If?

● What if you can do more with your phone number? ● You  probably  haven’t  met  in  person  many  of  your  Facebook  friends  but  …...

● What if you can customize your mobile service in

similar way you customize your blog or website?

● But you met almost everyone who is in your mobile phone contacts!

● Drag and Drop ● Copy and Paste

Page 56: LTE Asia 2014 Summary

The Solution - RestComm

RestComm is a Real Time Communications Platform for Web

and Mobile Developers to build and scale Voice, Video, and

Messaging Apps for WebRTC, SIP and PSTN networks.

Page 57: LTE Asia 2014 Summary

Moving up the Value Chain

● Mobile phones used to be perceived as plain vanilla call devices... Apple changed that

● Core Telecom Services are still stone age.

● Meet RestComm

App Store*! *Patent USPTO #62/017,054

Page 59: LTE Asia 2014 Summary

Powering the Telephony of Things™

Page 60: LTE Asia 2014 Summary

A real-time platform that supercharges"existing 3G / LTE mobile networks by

Enhancing live phone calls & text conversations

Extending the reach of mobile

networks onto the web

Exposing network assets via "web-friendly APIs

Page 61: LTE Asia 2014 Summary

Customers & Partners!

Page 62: LTE Asia 2014 Summary

Tropo Platform

Personal Communications ‣  Leverage existing mobile number ‣  Move and share live calls ‣  Second Screen / Web Interactions

‣  In-Call ‘App Store’

Media APIs ‣  Speech Recognition ‣  Text-to-Speech ‣  Voice Biometrics / Speaker

Identification ‣  Active Speaker Events ‣  Emotion Detection ‣  Encrypted Call Recording ‣  Remind me whispering

Hypervoice ‣  DVR for communications ‣  Record, Index and Replay ‣  Tags and Keywords ‣  Record and store customer calls in a

CRM system ‣  Taking notes and updating CRM

database after customer calls ‣  Enhance customer ID with CRM data ‣  Invite additional people to a call ‣  Voice search (‘Network Siri’)

WebRTC ‣  Web to SIP Gateway

‣  Embed comms anywhere!

Page 63: LTE Asia 2014 Summary

Lead Generation

✓ Lead Response. Turns visitors into customers. ✓ A proactive voice call is pushed to the agent ✓ Initiated by a web or mobile form ✓ Agent screens the calls and can be instantly connected

Page 64: LTE Asia 2014 Summary

Hypervoice

Page 65: LTE Asia 2014 Summary

Thank You!

Contact:

Fuxin Jiao-Kiuru M: +65 9643 2158

E: [email protected] Skype: jxinxin

Page 66: LTE Asia 2014 Summary

LTE Asia 2014 24.09.2014 / Riku Salminen CEO Jongla

Jongla confidential

Page 67: LTE Asia 2014 Summary

Innovative messaging start-up company, founded in 2009

• Owned by a group of private investors and management • HQ in Helsinki, Finland, APAC office in Singapore • Professional in-house dev. team of 20 persons from 11 different nationalities Jongla confidential

Page 68: LTE Asia 2014 Summary

9 Intelligently different social messaging service for youths (15 – 24 Y)

9 Released in December 2012 9 Model: IP messaging that works across

platforms, devices and operators

Making messaging Fast, Fun and Free

Jongla

Jongla confidential

Page 69: LTE Asia 2014 Summary

Android iOS Windows Phone Firefox

Platforms

Jongla confidential

Page 70: LTE Asia 2014 Summary

Jongla confidential

Differentiation

Page 71: LTE Asia 2014 Summary

Business Model

• In-app purchase • Revenues from virtual item

sales  (stickers  /  themes…) • Innovation – supports

interactive sticker ads • Partner’s  content  /service  

cross-promotions In Asia 90% of all revenue was generated by in-app purchases.

Source: Distimo

Jongla confidential

Page 72: LTE Asia 2014 Summary

Mobile messaging revolution

0%

50%

100%

150%

200%

250%

Messaging andsocial

Utilities &productivity

App usage overall Music, media &entertainment

Lifestyle &shopping

Games Sports, health &fitness

News &magazines

2012

-201

3 YO

Y G

row

th R

ate

203 %

Jongla confidential

Page 73: LTE Asia 2014 Summary

Jongla Users & Markets

Jongla confidential

Yearly growth rate 451%, Monthly growth rate 103% Top 15 countries Active Users / last 365d: 1. Thailand 2. India 3. Turkey 4. Philippines 5. Saudi Arabia 6. Malaysia 7. Finland 8. Indonesia 9. USA 10. Brazil 11. Italy 12. China 13. France 14. Germany 15. Mexico

Almost 1 million Jongla

Users

Page 74: LTE Asia 2014 Summary

Making messaging available for the next billion of people connecting to Internet with a personal device

Jongla focus

Jongla confidential

Page 75: LTE Asia 2014 Summary

Partner Strategy

Jongla confidential

Operators

Device manufacturers

App Stores

Internet & media

Page 76: LTE Asia 2014 Summary

Featured  in  “Best  Android   apps  of  the  week”

Jongla Pushes into Asia, Focuses on Content in Messaging App Battle Jongla stands out of the crowd with

Animated Stickers and personalization

Awards and benchmarks

Jongla confidential

Page 77: LTE Asia 2014 Summary

VISION

The future of Internet is on mobile and the future of mobile is in instant messaging

Page 78: LTE Asia 2014 Summary

Thank You!