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Highlights from LTE Asia 2014 including slides from the IDA (Aileen Chia), SingTel (Yuen Kuan Moon), LG+ (Suntae Kim), Dialogic (Jim Machi) and the Innovation Accelerator pitches: Telestax, Tropo, Jongla
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RESTRICTED © 2014 IDA Singapore. All Rights Reserved.
Market Overview: Singapore
24 Sep 2014
Presented by Aileen Chia Deputy Director-General (Telecoms & Post)
RESTRICTED © 2014 IDA Singapore. All Rights Reserved. 5
Infocomm Usage & Accessibility on the Rise
131.00% 137.40%
143.60% 149.60% 151.80%
156.00%
155.10%
2008 2009 2010 2011 2012 2013 2014
Mobile Phone Penetration Rate
Source: www.ida.gov.sg
4G 31%
3G 65%
2G 4%
2014 > 8.3M
Subscribers
RESTRICTED © 2014 IDA Singapore. All Rights Reserved. 7
Increase in Demand for Mobile Data – Cont • Growth in mobile data consumption increases demand for spectrum
• Singapore may require more than 1 GHz of spectrum for mobile broadband by around 2020
0.25 0.68
1.36 2.11
2.78 3.34 3.38
4.08
5.33 5.9
6.79 7.66
0123456789
2Q08 4Q08 2Q09 4Q09 2Q10 4Q10 2Q11 4Q11 2Q12 4Q12 2Q13 4Q13
Peta
byte
Mobile data usage
Source: IDA
RESTRICTED © 2014 IDA Singapore. All Rights Reserved. 11
IDA’s Roadmap for TV White Space
- Trial Regulatory Framework - Proof-of-Concept Technical Trials
- Piloting TV White Space Applications and Services - Singapore White Space Pilot Group (“SWSPG”)
1
2
3
4
- Public Consultation on the Proposed TVWS Regulatory Framework - TVWS Showcase at imbX 2013
- Publication of TVWS Regulatory Framework
2009-2011
2011-2013
2013
2014
RESTRICTED © 2014 IDA Singapore. All Rights Reserved. 12
Making 180 MHz of Underutilised Spectrum Available for Use
Retail
Environment Wireless Broadband
Smart Metering M2M
RESTRICTED © 2014 IDA Singapore. All Rights Reserved. 15
Up to 450 MHz of Spectrum may be Allocated for Mobile Broadband
Spectrum Band Amount of spectrum Availability
Sub
-1 G
Hz
Ban
ds
700 MHz 90 MHz
Possibly in the next 6 years
800 MHz Possibly 50 MHz
900 MHz Up to 50 MHz
>1 G
Hz
Ban
ds
1.4 GHz 40 MHz
1.9/2.1 GHz (“3G bands”) 120 MHz
2.3 GHz Possibly 50 MHz
2.5 GHz Possibly 50 MHz
3.5 GHz 200 MHz (possibly for in-building) May be longer-term
RESTRICTED © 2014 IDA Singapore. All Rights Reserved. 16
Enhancing Mobile Competition
Level of interest to enter as mobile player? What are the conditions required to facilitate entry and
sustainability?
GROUP CONSUMER
Showcasing SingTel’s LTE Success Story Yuen Kuan MoonCEO Consumer SingaporeSingTel
4G : Nation Wide October 2013
First LTE Dual-band full island-wide coverage to deliver the best customer experience
4G : Launched June 2012
SingTel: 1st to launch island-wide dual-band 4G coverage**
SingTel: 1st to launch 4G network
Shenton Way
City Hall
Orchard
Changi
Tuas
Woodlands
Bukit Timah
PunggolAng
Mo Kio
PasirRis
Jurong East
Bedok
50%Singapore
coverage for 4G
**Dual band frequency i.e. 1800Mhz/2600Mhz
4G: Launch Milestones
Achieved full island-wide coverage in 16 months
4G Adoption Rate Is More Than 4X Faster Than That Of 3G4G Adoption
Average Usage Of 4G Is More Than 2X That Of 2G/3G
0100200300400500600700800
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
4G
3G
No. of SingTel postpaid subscribers (Thousands)
00.5
11.5
2
2G 3G 4G
Monthly Data Usage Per Subscriber (Gb/subscriber/month)
In a Few Years, Older Technologies Like 2G Are Expected To Be Phased Out To Accommodate More Efficient 4G Networks
4G Adoption
Based on current trends, 2G is expected to be phased out in 2017
The rate of adoption for 4G is much higher
than that of 3G
Time taken for 3G To Overtake 2G (Adoption By Postpaid Subscribers)
32 Months
Time taken for 4G To Overtake 3G (Adoption By Postpaid Subscribers)
17 Months
0
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No. of SingTel postpaid subscribers (Thousands)
No. of SingTel postpaid subscribers (Thousands)
3G
2G
4G
3G
Faster speeds
Enables richer multimedia Vs. 3G networks which are not optimized for IP-based services
Better user experience
Consumers
Benefits of LTE
Increased Value For Customers
Operators
Benefits of LTE
Greater network efficiency
Higher data rates
Lower latency Vs. 3G which is 100 ms or more
Improved Performance
Lower unit cost with higher capacity network
Lower cost services
Lower cost deployment
Reduced Costs
11
Major Milestones
Apr ‘13 Aug ‘13 Feb ‘14 May ‘14
4G reaches nation-
wide coverage
Achieved nation-wide VoLTE with
SRVCC
Achieved VoLTE to
VoLTE callSuccessfully
completed device IOT test for
Samsung Note 3
Launch(19 May
2014)
*5 to 10 sec on 3G networks.
World's first commercial full-featured VoLTE
19 May 2014
Full telephony featuresContinuous fast speeds on data while on voice callBetter voice call quality
No additional cost to 4G postpaid customers
HD Voice (reduced background noise)Faster call set-up time(< 2 s)*
ConsumersOperators
Spectrum efficiency Long Term technological evolution to all-IPOne network for both voice and data
Improve customer experience
Benefits of SingTel Voice-Over-LTE
12
10%
64%
Global Mobile Internet TrafficExabytes per month
�2.3
Audio �
Video
Peer-to-peer(mostly video)
Other
2010 2011 2012 2013
Source : McKinsey, CISCO
7%
19%0.2
Tremendous Growth in Data Usage, Mainly Driven By Exponential Increase in Video Traffic
Video On LTE
0.4
X 12
1.1
Increasing Video Usage
17
Video On LTE
84
81
72
Mobilenetwork
data
WiFi athome
WiFi inpublicareas
% of mobile users in Singapore who access data via…
Source: TNS Mobile Life 2013
31%
31%
26%
24%
27%
42%
40%
34%
32%
26%
19%
21%
30%
32%
37%
8%
8%
10%
12%
9%
VOIP apps
Downloading large files
Streaming videos
Up/download photos/ videos on social media
Up/download photos/ videos on messaging apps
How activities on mobile are used
Top 5 activities
used most through
WiFi
Top 5 activities
used most through
local data
38%
39%
46%
46%
56%
34%
36%
35%
32%
26%
18%
15%
11%
14%
7%
10%
10%
8%
8%
10%
Browsing internet
Maps
Social Media
Messaging apps
Mobile data allowance WiFi outside of homeWiFi at homeWiFi & Data equally
Source: Project Gateway Sept 2013
73% of video streaming are done via WiFi,
creating huge potential to monetize video
17
LTE BroadcastScalability and Cost Optimization
One data channel per contentAllows unlimited number of users
Video PacingDelivering video just in time
instead of buffering too far ahead as video may not be viewed to completion (Save bandwidth)
Trans-RatingTrans-rating Videos
to stream videos with lower resolution when network detects congestion
To deliver seamless video viewing experiences for our customers, we need to continue strong network innovation and optimization
Video On LTE
20
In The Future, Many of Our Customers’ Needs Can Be Addressed By the Internet-of-Things (IoT)
What’s Next?
Consumers• Optimise resources• Customise user experiences• Enable peace of mind for surroundings• E.g. A fire alarm that detects heat, smoke, and carbon monoxide
levels, and sends a message to homeowners’ phones to alert them when there is a problem
Businesses • Increase products/service sales• Manage supply chain and identify inefficiencies• Increase use of assets• E.g. Using device sensors and IOT platforms, companies can manage a
global automated site sensing and supply operation for data centres
Governments• Optimise government resources• Improve societal wellness• E.g. Utilising advanced video sensing technologies to aid in the
automated detection of illegal parking
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COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED.
Remain Relevant
The Next Generation of Diameter Signaling Controllers
Jim Machi VP Product Management
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 3
Signaling is an opportunity for Service Providers to Differentiate
Cross-technology interworking is a blind spot
4G/LTE: Diameter, SIP 2G/3G: SS7/MAP, CAP Fixed Line, Wi-Fi: RADIUS IT: LDAP, HTTP, SOAP, … Mediation of variants Interconnect, roaming
Value-Added Services Location Based Message Routing Charging Billing
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 4
Diameter Signaling Controller evolution
Vertically integrated
Routing, overload control
Monolithic design
Multi-purpose routing and interworking
Service orchestration
Design agility
Construct applications for targeted market segments
Multi-tenancy support
NFV/SDN
Heavy Reading 2014 : The evolution of DSC service innovation attributes
Next Generation Diameter Controller
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 5
Diameter Services Helix: The Next Generation DSC
Designed for service orchestration Supports any-to-any routing and interworking in a single, integrated solution Works across Diameter, RADIUS, SS7 and IT protocols Extensive mediation capabilities GUI based connection management & service orchestration Detailed traffic insight
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 7
Case Study: GTA Teleguam
Premier, full-service communications provider serving Guam
Introduced 4G LTE service in October 2013
Diameter Signaling Controller used to enable GTA to offer high speed 4G LTE service to its roaming customers Primary requirements: Flexibility, security, ease-of-use
Mobile core security Flexibility to deploy bi-lateral and IPX roaming interconnects
SGW
MME
4G - EUTRAN
S6a
HSS
PGW
PCRF
S6a
S6a
S6a
S6a
S6a
S6a
MNO A
MNO B
MNO C
IPX A
MNO B
IP Network
GTA Core
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 10
Importance of NFV to the DSC
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 11
Evolution to Next Generation Signaling Orchestration
Diameter routing PCRF binding 4G-to-4G roaming 3G-4G roaming Border Security (Diameter Edge Agent)
Phase 1: Diameter relay message routing for scalability and survivability
Phase 3: Virtualization and orchestration of signaling controller capabilities
Phase 2: Orchestration framework: Ability to translate Diameter with non-Diameter protocols, actionable message flow inspection, and intelligence integration from external data repositories
• Multi-protocol, multi-network interworking
• Signaling orchestration and enhancement
• Centralized hub for agility and service velocity
• Personalized connectivity • IT integration • Monetize investments
• Alternative deployments • Virtualized environments • Decoupled functionality
– IWF VNF, DEA VNF, dynamic routing VNF
• Multiple instances, multi-tenanted
Diameter STP Signaling Orchestration Orchestration & Virtualization
Open Marketplace for Telephony Apps
Enabled by Restcomm - the Open Source Cloud Communications Platform
Innovation Accelerator
What Providers doing?
● Compete by lowering prices
● While offering the same services
What internet companies doing?
● Creating new content that people love ● The more users consumes Rich Content, the less
data bandwidth is available ● Providers spend Billions to keep up with demand ● Great News for ISP
■ Bad news for Mobile Providers
What If?
● What if you can do more with your phone number? ● You probably haven’t met in person many of your Facebook friends but …...
● What if you can customize your mobile service in
similar way you customize your blog or website?
● But you met almost everyone who is in your mobile phone contacts!
● Drag and Drop ● Copy and Paste
The Solution - RestComm
RestComm is a Real Time Communications Platform for Web
and Mobile Developers to build and scale Voice, Video, and
Messaging Apps for WebRTC, SIP and PSTN networks.
Moving up the Value Chain
● Mobile phones used to be perceived as plain vanilla call devices... Apple changed that
● Core Telecom Services are still stone age.
● Meet RestComm
App Store*! *Patent USPTO #62/017,054
@telestax
http://www.telestax.com
Q & A
Powering the Telephony of Things™
A real-time platform that supercharges"existing 3G / LTE mobile networks by
Enhancing live phone calls & text conversations
Extending the reach of mobile
networks onto the web
Exposing network assets via "web-friendly APIs
Customers & Partners!
Tropo Platform
Personal Communications ‣ Leverage existing mobile number ‣ Move and share live calls ‣ Second Screen / Web Interactions
‣ In-Call ‘App Store’
Media APIs ‣ Speech Recognition ‣ Text-to-Speech ‣ Voice Biometrics / Speaker
Identification ‣ Active Speaker Events ‣ Emotion Detection ‣ Encrypted Call Recording ‣ Remind me whispering
Hypervoice ‣ DVR for communications ‣ Record, Index and Replay ‣ Tags and Keywords ‣ Record and store customer calls in a
CRM system ‣ Taking notes and updating CRM
database after customer calls ‣ Enhance customer ID with CRM data ‣ Invite additional people to a call ‣ Voice search (‘Network Siri’)
WebRTC ‣ Web to SIP Gateway
‣ Embed comms anywhere!
Lead Generation
✓ Lead Response. Turns visitors into customers. ✓ A proactive voice call is pushed to the agent ✓ Initiated by a web or mobile form ✓ Agent screens the calls and can be instantly connected
Hypervoice
LTE Asia 2014 24.09.2014 / Riku Salminen CEO Jongla
Jongla confidential
Innovative messaging start-up company, founded in 2009
• Owned by a group of private investors and management • HQ in Helsinki, Finland, APAC office in Singapore • Professional in-house dev. team of 20 persons from 11 different nationalities Jongla confidential
9 Intelligently different social messaging service for youths (15 – 24 Y)
9 Released in December 2012 9 Model: IP messaging that works across
platforms, devices and operators
Making messaging Fast, Fun and Free
Jongla
Jongla confidential
Android iOS Windows Phone Firefox
Platforms
Jongla confidential
Jongla confidential
Differentiation
Business Model
• In-app purchase • Revenues from virtual item
sales (stickers / themes…) • Innovation – supports
interactive sticker ads • Partner’s content /service
cross-promotions In Asia 90% of all revenue was generated by in-app purchases.
Source: Distimo
Jongla confidential
Mobile messaging revolution
0%
50%
100%
150%
200%
250%
Messaging andsocial
Utilities &productivity
App usage overall Music, media &entertainment
Lifestyle &shopping
Games Sports, health &fitness
News &magazines
2012
-201
3 YO
Y G
row
th R
ate
203 %
Jongla confidential
Jongla Users & Markets
Jongla confidential
Yearly growth rate 451%, Monthly growth rate 103% Top 15 countries Active Users / last 365d: 1. Thailand 2. India 3. Turkey 4. Philippines 5. Saudi Arabia 6. Malaysia 7. Finland 8. Indonesia 9. USA 10. Brazil 11. Italy 12. China 13. France 14. Germany 15. Mexico
Almost 1 million Jongla
Users
Making messaging available for the next billion of people connecting to Internet with a personal device
Jongla focus
Jongla confidential
Partner Strategy
Jongla confidential
Operators
Device manufacturers
App Stores
Internet & media
Featured in “Best Android apps of the week”
Jongla Pushes into Asia, Focuses on Content in Messaging App Battle Jongla stands out of the crowd with
Animated Stickers and personalization
Awards and benchmarks
Jongla confidential
VISION
The future of Internet is on mobile and the future of mobile is in instant messaging
Thank You!