Experience Matters

Luristic Announces LureList A Parent-Child Paradigm to Manage Lists Irvine, California, May 5, 2010 – Luristic Corporation, a software company specialized in Rich User Experiences (RUE) announced today the availability of LureList – a web-based component that manages list of items, which is very common occurrence. Dr. David Saad – founder and CEO of Luristic, points out that the great majority of websites present a list of items in sequential order like a catalogue. When a user clicks on an item in the list, the details of the selected item are displayed in a new webpage that replaces the webpage that included the list. If the user wishes to view another item, then he/she must resort to the back button. Such paradigm can become not just ineffective or unproductive but even annoying if the process has to be repeated several times until the user finds the desired item. LureList is part of the integrated suite of open standard Rich Interactive Components (RIC) called Lure. It offers a much better paradigm which consists of two synchronized windows, namely: a parent window which includes a list of items, and a child window which includes the details of an item in the list. The current version of LureList includes three views, and two additional views will be added in the next release. The five views are:

Thumbnail view similar to Windows Explorer, Mac Finder, or Acrobat Reader.

Carousel view similar to iTunes, iPhone, or iPod.

Wheel view.

Wall view similar to Safari’s Top Sites.

Directory view similar to the Details view in Windows Explorer. LureList remembers the last view that a user selects. The parent and child windows can be sized, collapsed, expanded in the current webpage, or expanded in a new tab in the user’s browser. The child window can be anything including a static content, another webpage, a form, tabs, a media player, etc. The current version of LureList is based on Adobe Flex / Flash, and a Microsoft Silverlight version is planned but not yet developed. A Software Development Kit (SDK) will be offered to web developers to allow them to customize LureList to match their own website. Furthermore, users will be able to personalize LureList using Settings.

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About Luristic Luristic is a software company specialized in Rich User Experiences (RUE) applied to desktops, websites, mobile devices, embedded appliances, and games. The company offers products and services focused on Graphical User Interfaces (GUI) which are not just attractive but interactive, collaborative, immersive, and engaging. In addition to its Lure suite of Rich Interactive Components (RIC) that complement Adobe AIR, Flex, Flash, and Microsoft Silverlight, Luristic offers a complete set of services that cover the entire cycle from user research, design, and prototype, to development, integration, testing, and training. With a robust architecture, intuitive navigation, logical taxonomy, flexible workflow, and high usability, along with stunning aesthetics, animation, sound, and special effects, Luristic is apt at turning the complex into simple, and the simple into powerful using art & science, function & form, and left & right brains, to produce world-class, award-winning, and state-of-the-art applications and websites with very rich user experiences that lure users and turn them into evangelists. Contact Dr. David Saad Chairman & CEO (949) 678-9930 David.Saad@Luristic.com www.Luristic.com