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Luristic Corporate Brochure

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This brochure describes Luristic, its products, and services.

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Page 2: Luristic Corporate Brochure

Company

As technology matures, it gets commoditized, and when it satisfies basic needs, user experience dominates. Luristic is a software company specialized in Rich User Experiences (RUE) for websites, web applications, desktop applications, mobile applications, embedded applications, and games. We are experts in Rich Interactive Applications (RIA) platforms such as AIR, Flash, Flex, and Silverlight. We develop amazing Graphical User Interfaces (GUI) that turn the complex into simple, and the simple into powerful, but if you’re on your own, making things simple can be difficult. Luristic is a new breed of firm that combines the technical skills of an innovative software company along with the creativity of an avant-garde agency. While one skill set alone is difficult enough to master, we are raising the bar and doing the hard work so that you don’t have to. What interests us at Luristic is the extraordinary. So whether we are your short-term hired guns or your long-term partner, we produce killer applications for you. We get motivated by demanding customers who want it all – from functionality to efficiency, from reliability to scalability, from flexibility to security, from usability to beauty, from function to form, from art to science, from intuition to analytics, from quantitative to qualitative, and everything in between. As a result, we take a holistic approach by offering a comprehensive set of products and services that deliver world-class, award-winning, and state-of-the-art applications and websites with very rich user experiences that lure, attract, engage, convert, and retain users with extensive features, robust architecture, logical taxonomy, flexible workflow, intuitive navigation, and stunning graphical user interface. With its products and services, Luristic helps you nail down your “look & feel”…

User experience is everything. Luristic turns the complex into simple, and the simple into powerful. We make the useful usable, and the functional desirable.

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Page 3: Luristic Corporate Brochure

Specialty

Rich User Experience (RUE) is a complex yet very exciting field which requires the precision of a software engineer, the analytics of a computer scientist, the heuristics of a cognitive behaviorist, and the creativity of an artist. RUE combines function & form, substance & style, art & science, tangible & intangible, and quantitative & qualitative. RUE invokes the wow! factor. It ignites emotions in users by first impressing them and then making them loyal, addicted, and contagious. RUE goes beyond the aesthetics of the fancy Flash applications of the yesteryears. RUE goes beyond the interactivity and portability of Rich Internet Applications (RIA) which bridged the gap between desktop applications and web applications. RUE goes beyond the conventional point & click interface by incorporating a gesture interface and speech recognition making the user experience truly immersive. RUE applications are incredible, extraordinary, and sophisticated applications that are highly useful, usable, and even desirable. They show off their industrial robustness while making no apologies for their striking elegance. They cleverly address both the front-end and the back-end. On the front-end, RUE applications are stunning, compelling, engaging, enticing, entertaining, exciting, connected, dynamic, alive, immersive, interactive, collaborative, intuitive, customizable, personable, and beautiful. On the back-end, RUE applications are scalable, reliable, portable, flexible, extensible, expandable, adaptable, maintainable, manageable, reusable, accessible, searchable, available, resilient, robust, agile, unobtrusive, responsive, efficient, secure, and private. RUE applications include user-centric or task-centric taxonomies or folksonomies, social features, intelligence, remembrance, self-learning, and self-diagnosis with the capability of making recommendations based on users’ preferences, behaviors, and attitudes.

Rich User Experience (RUE) is a complex multi disciplinary field. It combines function & form, substance & style, and art & science.

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Page 4: Luristic Corporate Brochure

Products

Luristic offers products that help companies develop applications or websites with Rich User Experiences (RUE) that lure, engage, convert, and retain their users. Our products are meant to complement some of the most popular Rich Interactive Applications (RIA) platforms such as Adobe AIR, Adobe Flex, and Microsoft Silverlight. The basic philosophy behind our products is to offer the ideal user experience by merging the best practices of all three words: desktop, web, and mobile computing. The main objective behind our products is to diffuse the usage of RIA in the mainstream instead of being restricted to niches. All of our products are based on open industry standards which protect your Information Technology (IT) investments, reduce the learning curve, increase productivity, reduce maintenance, and thus reduce the Total Cost of Ownership (TCO). Currently, our products are delivered along with our services which allow us to customize them based on the needs of each customer. Eventually, those products will be available for purchase as separate packages and will incorporate all the necessary customization capabilities that customers will be able to easily configure on their own. Our products consist of a suite called Lure which includes the following components:

The Lure suite enhances user experience, increases usability, strengthens loyalty, boosts productivity, reduces the learning curve, reduces maintenance, and reduces the total cost of ownership.

LureBar LureBar allows users to select a webpage from a bar r a dock with Genie effect, to preview the selected webpage in a thumbnail, and to navigate to the selected webpage.

LureList LureList allows users to manipulate a list of items by selecting a particular view of the list, sorting the list in ascending or descending order, define the columns to be sorted on, arrange the order of columns, and drill down on a particular item in a list.

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LureMap LureMap allows users to navigate through the website by choosing different navigation paradigms such as the accordion, drop down menus, tree, or thumbnails. In addition to some very useful shortcuts, LureMap offers some suggestions for webpages to visit such as similar webpages, top rated webpages, and recommended webpages.

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LureMedia

LureMedia allows user to view a video or a slide presentation. It also allows users to refer, rate, review, share, tag, bookmark, favorite, embed, and download the content.

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LureSurf LureSurf allows users to navigate through a document with multiple webpages using different navigational paradigms.

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LureDoc LureDoc allows users to navigate, browse, search, and annotate documents such as brochures, catalogues, papers, reports, articles, manuals, books, slide presentations, and photo albums.

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Page 5: Luristic Corporate Brochure

Services

Luristic offers a complete set of services focused on Rich User Experience (RUE). They

include the following:

From researching to consulting, from designing to engineering, and from testing to training, Luristic offers a comprehensive set of services focused on Rich User Experience (RUE).

Researching Researching consists of discovering the key elements of usability of an application or a website including establishing the needs, understanding motivations, defining personas, identifying workflow, observing behaviors, conducting ethnography, etc.

Consulting Consulting consists of providing advice,

counsel, recommendation, strategy,

audit, due diligence, and expert witness

testimonial related to usability and user

experience.

Designing Designing consists of Information Design

that produces the right taxonomy or

folksonomy, Navigation Design that delivers

an intuitive access and flow, Graphic Design

that charms with beauty and elegance, and

Animation Design that intrigues and marks a

lasting impression, all working well together

in unity to form Experience Design.

Engineering Engineering consists of architecting, programming, installing, integrating, testing, documenting, and maintaining applications and websites which must nowadays meet high standards. Knowing the intricacies of the entire development cycle is paramount to a successful launch and eventual adoption of an application or a website.

Testing Testing consists of testing the usability, the usage, and the user experience of an application or a website using different methods including design heuristics, human factors, GUI standards, cognitive walkthroughs, personas, web analytics, screen captures, mouse movement, and eye tracking.

Training Training consists of private and public

courses focused on Rich User

Experiences (RUE). Those practical

courses cover specific RIA tools,

concepts, methodologies, or best

practices. Those courses are intended

to programmers, designers, information

architects, usability testers, and

managers.

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1036 Quail Ridge Irvine, California 92603 www.Luristic.com [email protected] [email protected] [email protected] Tel: (949) 678-9930 © 2010 Luristic Corporation