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2014TRENDS
INTRO #3
MOBILE #4
SOCIAL #12
DIGITAL #18
M4ID #24
INTRO
The mobile, social media and digital landscape is characterized by constant change. These developments bring with
them both exciting opportunities and new challenges for social change
initiatives worldwide.
M4ID has below summarized the key trends that will impact technology
supported programmes over the next year.
MOBILEMOBILE
THE WORLDGOES MOBILE
page 5 M4ID 2014
There will be more mobile subscriptions than people in the world this year.
This increase is mainly driven by growth in low and middle income countries, especial-ly among women - over the next five years
2/3 of new subscribers will be women.
GENDER GAP IN MOBILE USAGE
Despite increases in access, a woman living in a low or middle income coun-
try is still 21% less likely to own a mobile than a man.
Barriers such as cost, culture and tech-nical illiteracy will continue to hinder
women’s use of mobile phones.
page 6 M4ID 2014
page 7 M4ID 2014
FEATURE PHONEVS SMARTPHONE
Even though more people have access to smartphones, feature phones and basic phones will remain the most
relevant device in low resource settings.
YESWE CAN
page 8 M4ID 2014
Basic and feature phones provide many smartphone features and a wide variety of platforms for building appli-cations and interfaces.
Making the most of these will be key in widening access to information and providing new types of services.
MOBILE CAPABILITY
MOBILEACCESSED INTERNET
2,000
1,600
1,200
800
400
Desktop users Mobile users
page 9 M4ID 2014
Mobile Internet access will exceed desktop access this year
MOBILEACCESSED INTERNET
The mobile phone will be the primary de-vice for connectivity for most Internet users
in low and middle income countries.
In Kenya, for example, 98% of Internet connections are made via the phone.
page 10 M4ID 2014
ADDITIONAL MOBILE TRENDS
page 11 M4ID 2014
/ Mobiles and tablets become increasingly important tools for every-day services,including money transfers and payments, online
commerce, healthcare and education.
/ Data consumption on mobiles will surge. The key drivers will be video consumption and peer-to-peer (P2P) application use. In the next
year, video is likely to account for 60% of all mobile data traffic.
/ More mobile applications will be cloud based (data stored by serv-ers on the Internet rather than locally on the device). This new wave of apps and mash-ups of services, together with high-speed networks,
will help mobile phones transform the lives of people in high and low resource countries alike.
SOCIAL
THE NEWNORMAL
page 13 M4ID 2014
INTERNET USERS GLOBALLY.
LOG ON TO SOCIAL SERVICES DAILY.
OF GLOBAL INTERNET USERS ACCESS SOCIAL MEDIA SERVICES, OR USE SOCIAL NETWORKING ELEMENTS.
SOCIAL GOES MOBILE
page 14 M4ID 2014
In 2014, more than 1 billion people will use Facebook through the mobile app.
Mobile-only social media services such as Instagram and Snapchat
will go mainstream.
Due to their private nature and low costs for users, mobile messaging application services such as Whatsapp, KakaoTalk, Kik, LINE, WeChat and Viber will become
increasingly popular around the world.
SHOW AND TELL
page 15 M4ID 2014
Photos, infographics, images, GIFs, and emojis will continue to rule, shifting communication to an even more visualized form.
VIDEO SNIPPET
Short videos shot on mobile phones will gain in popularity. This trend will be aided by mo-bile services such as Vine, which enables users to upload 6-second videos via smartphone, in-tegrated to Twitter, and Instagram’s 15 second
video capabilities, integrated to Facebook.
page 16 M4ID 2014
RECLAIMING PRIVACY
page 17 M4ID 2014
The time of indiscriminate sharing on social networks is coming to an end.
Scrutiny and privacy concerns will play an increasingly important role in social media use. Digital services grounded in
anonymity will gain in popularity.
People will become more aware of how their digital data is used by governments and businesses alike and begin demand-ing more control over their own online
identities and footprint.
DIGITAL
DATA LEAD ACTION
Digital initiatives will become increasingly data-driven, enabling better:
/ Analysis of detailed user data
/ Measurement of effectiveness
/ Prioritization and planning
/ Tailoring of responses
page 19 M4ID 2014
The number of connected and inter-connected devices will rise rapidly.
By 2020, 50 billion devices - phones, tablets, appliances, ve-hicles, smart meters, etc. - will be connected to the Internet and each other, turning information into actions that create
new capabilities, richer experiences, and unprecedented opportunities for social change initiatives.
page 20 M4ID 2014
WEARABLE AND DIAGNOSTIC TECH
Wearable devices, clothing and accessories that are smartened up with computer or advanced electronic technologies, will gain traction in 2014.
There will be an increase in uptake of mobile and tablet integrated portable diagnostics tools for health and wellness.
Camera-equipped devices will offer portable, lower cost tools for diagnosing medical conditions ranging from eye problems to analysing colorimet-ric test strips.
page 21 M4ID 2014
Healthcare, medicine and public health support-ed by new communication technologies, such as mobile phones, will become more commonplace.
In 2014, mobile-integrated portable diagnostics tools will become increasingly popular amongst us-ers (general public consumers).
Camera-equipped phones and tablets are start-ing to offer portable, lower cost tools for diagnosing medical conditions ranging from diagnosing eye problems to reading colorimetric test strips.
page 22 M4ID 2014
TECHSUPPORTED HEALTH
HUMAN-CENTERED DESIGN (HCD)
Human centered design, or service design, will become a central driver of innovation in the
health and social change field.
The approach enables the discovery of new inno-vations and service improvement opportunities as well as the development of viable solutions to-
gether with end users and stakeholders.
“We must design our technologies for the way people actually behave, not the way we would like them to.” - Don Norman, author of The Design Of Everyday Things
page 23 M4ID 2014
In the November 2013 WIRED issue Melinda Gates states that human-centered design is the
innovation that is changing the most lives in the developing world.
M4ID
ABOUTM4ID
M4ID is a social enterprise leveraging new communication technology for development and health.
M4ID provides services for not-for-profit organizations and delivers projects across Asia, Africa, the Americas and Europe.
The agency also researches and develops new service concepts, filling innovation gaps in the area of reproductive,
maternal and newborn child health.
To learn more about M4ID visit: www.m4id.fi
page 25 M4ID 2014
1. http://www.flickr.com/photos/70292973@N07/7192931934
2. http://www.flickr.com/photos/89972557@N00/3659555439
3. http://www.flickr.com/photos/74938124@N00/5141625231
PICTUREREFERENCES
page 26 M4ID 2014