MAC 212

Live ProgrammesPlanning and top tips

Tip #1

Production Values are important

Tip #2

Think about the listener

Tip #3

Plan the programme fully – And have a back-up

Tip #4

Plan each link and live element

Tip #5

Script all cues and menus

Tip #6

Use signposts

Tip #7

Think Laterally

Tip #8

Be ambitious and be creative

Tip #9

Look beyond these 4 walls

Tip #10

Use Textures and Colours

Creating Powerful Radio: P39 of Powerful Radio extracts from Tommy Kramers Coaching Handbook

Pull the listener with you

Use real language

Connect with the listener

The rule of one

Promote ahead

Have a road map

TODAY

Find 2 ideas online. You can use Twitter, The Daily Mail, The Sunderland Echo

How would you turn it into radio?

What techniques would you use?

Who would you talk to?

Write a cue