Made by Many Sweden

Wednesday, 9 March 2011

We just opened a new Made by Many in Stockholm, Sweden


Not *only* because we love herring, knackebrod, Plopp...


Although, we do love all those things


It’s really because Sweden is a great place to do mobile


★ Advanced mobile ecosystem and infrastructure

★ Progressive consumer and media markets

★ Pool of incredibly talented developers and designers

For us, Sweden is like a lab


So, now we’re going to make services and products that live everywhere


USEFUL ENTERTAINING

And we’re going to carry on doing this...

&


Like this...


But in two places instead of only one


WHY?Wednesday, 9 March 2011

Because this is where products & services really start making sense


And the world needs better apps & services

brand/product-centric people-centric


We say, use mobile as an experience, incorporating play, social values & utility


Because people behave differently on mobile


Very differently...


And because *finally* we can make everyday magic


Interaction with objects

sphero

swinxs

android


New device form factors

idkul


Using play beyond games“Guiding people in enjoyable ways

and a new approach to creative thinking. Surviving in the new

world requires a playful mindset”


The instrumented worldBillions of sensors around the world, all accessible by our mobiles

Layer social dynamics, expert advice, community & game mechanics

pachube


Indoor geo-location

79% of shoppers report using the web to look up product info before purchase

Micro-location enabled apps are the next logical step

IndoorLBS


And more...• Face recognition

• Augmented reality

• Speech recognition

• Second skin

Beyond ads and campaigns

Viewdle

Falcon Gunner


After a decade of predictions about when smartphones & mobile broadband will reach critical mass... it looks like we’re finally there


ContactWe’ll all be hanging out in London & Sweden from now on. Please get in touch.

London Tim Malbon

Address Diespeker Wharf, Graham Street, N1 8JXEmail tim (@) madebymany.comPhone +44 (0) 20 8133 8510

Stockholm Patrik Falk

Address Sandhamnsg. 57, 11528 StockholmEmail patrik (@) madebymany.comPhone +46 (0) 70 092 8977


Technology

Made by Many Sweden