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Dan Murray Director of BI Services InterWorks, Inc. January 21, 2014 Minneapolis TUG

Madison TUG Book Tour Speech

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Dan Murray

Director of BI Services

InterWorks, Inc.

January 21, 2014

Minneapolis TUG

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Topics

• My first Tableau Project

• The data flood

• Being an evangelist/getting buy-in

• Deployment strategies

• Building effective dashboards

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My First Tableau Project

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Lessons Learned

•Start quickly

•Spreadsheet work

•Fast payback

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Rapid Deployment

• Sales

• Inventory

• Accounts Receivable

• Accounts Payable

• Purchasing

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Dimensionally-Conformed Spreadsheet

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3,000 hours

$450,000

Savings

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I learned…

Everyone

needs

Tableau

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The Data Flood

• Volume

• Velocity

• Variety

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Order of Magnitude

Sources: Wikipedia, Wired Magazine

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The NSA is watching

• Internet Searches

• Websites visited

• Emails sent & received

• Social Media activity

• Blogging activity

• Videos watched/uploaded

• Photos viewed/uploaded

• Cell phone GPS data

• Cell phone Apps downloaded

• Phone call records

• Text messages sent/received

• Skype video calls

• Online purchases/transactions

• Credit card transactions

• Financial information

• Legal documents

• Travel documents

• Health records

• Cable TV shows watched

• Commuter toll records

• Bus and subway passes

• Facial recognition data

• Arrest records

• Drivers license data

• And more….

http://nsa.gov1.info/data/index.html#dataSource:

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Digital Data 2014

198,963,721,196,546,000,000

198.96 Exabytes

0.198 Zettabytes

Source: EMC Worldwide Information Growth Ticker (power by IDC Research)

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New 1-TB Drives Needed

198,963,721

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$567 billion

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Storage is keeping pace.

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Variety

• Relational Databases

• Non-relational Databases

• Grid/cache storage

Over 190 commercial and open source options available.

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“New Digital Universe

Study Reveals Big Data

Gap: Less Than 1% of

World’s Data is Analyzed.”

http://www.emc.com/about/news/press/2012/20121211-01.htmSource: IDC

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Part of the Answer

Tableau

Software

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Answer Part II

Your skill &

Knowledge

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Data

Visualization

Evangelist

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“We humans are not a consistent

identity moving through time, but a

chain of successive selves, each

tangentially linked to, and yet

distinct from, the previous and

subsequent ones.”

Derek Parfit

Philosopher & Author of Reasons and Persons

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Getting Buy-in

Move quickly

Make a compelling story

Show something they haven’t seen

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Pick something

you can finish

in < 4 weeks

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Don’t do what your

boss asks you to do…

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Make something

better…

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Deployment Strategies

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Consider

organizational

culture

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Facebook

Mostly organic growth with

a common company

culture.

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Cisco Systems

Growth through acquisition

with a variety of company

cultures.

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Facebook

• Centrally controlled

• Center of excellence

• Rapid expansion

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Cisco Systems

• Central funding

• Decentralized control

• Natural adoption

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Both successful

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Building

Effective

Dashboards

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They fit in the available space

Load quickly

Are easy to use & understand

Effective means

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Cascading Design

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A live example

..using the Coffee Chain data..

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Dan [email protected]

Twitter: dgm885

Speech noteshttp://tableauyourdata.com/downloads/