Mobile appsvs.

Mobile websites

What should choose?

07/04/23

Mobile shopping is really booming!More and more transactions are made on tablets and smartphones every single day. Clearly business needs a mobile presence, but how to best offer that experience to customers without breaking the bank is a big problem that tons of companies are struggling with.

What’s better for your business? Mobile App or Mobile Website?

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What are mobile apps and mobile websites?

Both of them are accessed on handheld devices like smartphones and tablets and can look very similar at first-glance.

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Mobile websiteDifferent from desktop-friendly web pages which are designed for large screens and precise mouse clicking, mobile websites are designed for smaller screens and imprecise finger tapping. A mobile webiste also consists of browser-based HTML pages that are linked together and accessed over the Internet. Users open their mobile browsers and enter webpage’s address to go to your website, and they can experience the website with mobile interface.

Mobile appMobile apps are actual applications that are downloaded and installed on customers’ mobile device. Apps don’t run on mobile browsers. Users visit mobile app store such as Apple App Store, Android Market… to find and download apps. Once the app is installed on customers’ mobile devices, it places a logo in the application list screen. Users just need to click on the logo to go to your website. The interface of the app is well-optimized for mobile devices.

PROS & CONS

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Mobile App or Mobile Website? Like anything else there are pros and cons, so it depends.

Pros of mobile websites•Fast access speed•Well-optimized to mobile devices•Reach people from search•Work across all platforms •Not take time to wait for approval process with Google and Apple•No downloading required

Cons of mobile websites•Limited access to the phone’s capabilities•Limited user experience•Limited user interaction time•Less convenience to browse

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Pros of mobile apps•Very fast access speed•Best for optimizing to mobile devices•Unlimited access to the phone’s features such as the address book, camera…•Better user experience •More interactive user interface•Longer and more frequent user interaction time•Greater retention and loyalty, increase customer return rate•More convenient and easier for customers to browse•Users can be assured of complete safety and security of the app since it’s approved by App store

Cons of mobile apps•Cannot reach people from search•Device-specific: require developing an app for each platform. •Take time go through an approval process with Google and Apple•Downloading required

What should choose?Selecting which is most suited to your needs depends upon many factors

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Your customers

Your budget

RequiredFeatures

Your purposes

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If you aim at:-Marketing-Delivering content-Establishing a mobile presence that can be found on search engines

If your purposes are:-To increase interactive engagement with users-To strengthen ties with your customers-To encourage customer loyalty and return rate-To provide an application that works more like a computer program than a website

Mobile websites

Mobile apps

Of course, there is no reason why can’t have both. And many companies do. In fact, if the budget is not your problem, having both is the best.

The best solution for Magento storesSimiCart by Magestore is currently the easiest mobile commerce solution specially designed for Magento stores. You are not required to have any technical knowledge and don’t need to implement any steps yourself. Magestore developers will build a mobile app for your store from A to Z. Besides, you can enjoy the most dedicated support by certified Magento developers. The SimiCart solution for Magento mobile website is also coming very soon.For more detail, you can visit the product page: http://www.magestore.com/simicart/

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