1. Embracing Chaos David Crow david@davidcrow.ca & david.crow@microsoft.com http://davidcrow.ca/ +1-416-575-6177 Twitter: @davidcrow Find me on Facebook, LinkedIn, FriendFeed, etc.

2. The future exists today. It's just unevenly distributed

3. Wayback Machine

4. Now

5. Device proliferation

6. Experiences should span devices

7. Federations of loosely coupled co- operating systems and loosely coupled compositions

8. Infrastructure and solutions should span from server to cloud

9. When you combine the ever-growing power of devices and the increasing ubiquity of the Web, you come up with a sum that is greater than its parts Ray Ozzie Photo by Dbegley

10. Trends

11. Service Oriented Architectures

12. Software as a Service

13. Web 2.0

14. Rich Internet Applications (RIA)

15. Cloud Computing

16. A platform for the web and beyond

17. Microsoft .NET Application Platform Deliver applications across the UX Continuum Consistent Tools & Application Model Develop Deploy Design Browser User Experience Continuum Client

18. Elements of a Successful Web Platform

19. Its all about Communities Developers and End-Users that are active participants in various communities; using web products to create and extend applications, build websites and other solutions, and donating knowledge back to the ecosystem #1 An Active Community with Growth Potential

20. Everyone Likes Re-use: Developers and end-users want applications, code, and feature abstractions so that they dont have to build everything from scratch or they can just download applications/ turn-key solutions for their business. #2 Many, Many (great) Applications

21. Marketing & Distribution: Monetization: Developers and Partners Developers and Partners who want to make money. They want an easy build and/or customize to use process where they can focus on applications want a customer building their apps/solutions, and then distribution pipeline, so they just get a check. They dont want to deal dont have to exert their efforts with the implementation/ collection of on marketing payment. #3 A Thriving Marketplace

22. A range of choices for an end-to-end solution: Successful Web Platforms provide developers with many different options for tooling, languages, and growth, but offered from one location; making it easier to build, sell, download and deploy their applications, all through one secure and familiar environment. #4 A One-Stop Shop with Many Choices

23. CANT WE ALL JUST GET ALONG Run Web applications in a high-performance and reliable way alongside ASP.NET with IIS 7.0 FastCGI.

24. Choice for developers .NET supports the programming language you prefer. Support for powerful, static languages like Visual Basic, PHP and C# Support dynamic languages such as IronRuby and IronPython

25. Open Source .NET & PHP Web Apps Choice for development, deployment and customers

26. Visual Studio & .NET Oslo Modeling Partners

27. A platform for the web and beyond

28. Call to Action

29. More Information

30. David Crow david@davidcrow.ca & david.crow@microsoft.com http://davidcrow.ca/ +1-416-575-6177 Twitter: @davidcrow Find me on Facebook, LinkedIn, FriendFeed, etc.