Make your PHP Application Software-as-a-Service (SaaS) Ready with the Parallels Open Platform

1 Parallels – Optimized ComputingTM

Make your PHP ApplicationSoftware-as-a-Service (SaaS) Readywith the Parallels Open Platform

Pat CorreiaSr. Technical Marketing Engineer

September 18, 2008

Rev 1.0


SaaS and the Parallels Open Platform

AGENDA

• Parallels Overview

• Parallels Open Platform

• Programs

• Summary and Next Steps


Parallels


Consumer & Business (On Premise)

Service Provider(Hosting, SaaS & Cloud)Usage Models

Solutions

HeterogeneousSystem Support

IA64

Baremetal/Hostedx86/x64

VMware XenWindowsHyper-V

Linux Mac OS

APS StandardAPS Catalog &Marketplace

Virtual Templates & Appliances

AutomationDev Platform

Parallels Open Platform

Ecosystem

Automation

Complete automation & management of IT systems and processes

Parallels Operations Automation

Parallels Business Automation

ParallelsPlesk Products

Parallels Virtual Automation

Parallels Workstation

Parallels Desktop

Virtualization

The best of both worlds with hypervisor and container virtualization

ParallelsVirtuozzo Containers

Parallels Server

Parallels Platform and Stack


• Majority of Computing Moves into 5 Types of “Clouds”

• Parallels Enables Efficient Services Clouds (Type 4–5) with Software and Ecosystem of Partners

….developers can utilize hundred of clouds through our Partners

– Type 4: Channel Clouds

(Telcos, ISPs, hosting service

providers)

– Type 5: In-House Clouds

(Large companies serving

employees, customers, partners)

Services CloudsPlatform Clouds

– Type 1: Google Cloud

– Type 2: Microsoft Cloud

– Type 3: Other Clouds

(IBM, Apple, EMC, HP, Amazon,

Facebook, Adobe, others)

Parallels Cloud Strategy


SaaS and Hosting Industry

New to the Hosting Industry?Most ISVs need help to be successful in the SaaS delivery

model, especially with a Channel that is new to them

Whether it be Open Source or Commercial, Parallels’ Open Platform can benefit your App


SaaS – Ecosystem and ISV Opportunity

IndependentSoftware Vendor

APS ApplicationPackaged and CertifiedVirtuozzo Templates

Service ProvidersISVs Users

SaaS Clients

• Corporations• SMBs• SoHos• Individuals

SaaS ApplicationSubscribers

World-Wide Channel of Service Providers

APS ProviderAccess to hundreds of APS Applications

SaaS ServicesSaaS Applications

$ $

Packaged

Delivered

Parallels can help you get into this Ecosystem quickly!


Summary: a different set of Clouds

Parallels Can Help!• We can help you make money and make your App be more well known, visible and utilized

• Parallels has the Business Audience, the Clouds and a 10,000 Customer strong Channel to help you make money

• Through the APS Standard you can get access to these Clouds enabled by Parallels key Service Providers

Who are the Key Hosting Providers ?

How does the Hosting Provider Business Model

work?

Can someone help me scope the effort required?


SaaS with the Parallels Open Platform

AGENDA



• Programs



z

Parallels Products – Optimized Computing

Consumer & Business (On Premise)

Service Provider(Hosted & SaaS)Usage Model

Solutions

z

Automation

Complete automation & management of IT systems and processes

Virtualization

The best of both worlds with Hypervisor and OS Virtualization





Ecosystem






Parallels Desktop


Parallels Server

• Parallels Open Platform (including APS) is a key SaaS Enabler

• All Automation products support SaaS & APS today

• Virtualization (and SaaS) growing, replaces physical infrastructure

10


z

Standardize: Parallels Open Platform Overview

• Parallels is building an Ecosystem for SaaS• ISVs, Developers, Service Providers, other industry players

• Standards, programs, support, collaboration, and certifications

• Application Packaging Standard (APS)• Enabling ISVs & Hosters to unify hosted delivery of applications

• APS Catalog and Marketplace• Centralized Catalog of APS applications and collaboration effort with all partners

• Integrated with all Parallels Automation Products

• Virtual Templates and Appliances• Ready to use applications for you

• Integration with Parallels Virtualization Products

• Automation Development Platform• SDK, Libraries, APIs, Specifications, PTN, Development Resources

• Allows to extend or integrate Parallels Automation products





Ecosystem

11


ISVs (Application Owners)

Standardize: Application Packaging Standard (APS)

Hosting Providers(Control Panels)

• The APSstandard is a packaging format which makes it easy for hosting providers to offer ISV Applications via SaaS

• Businesses and end-users benefit with subscription model

Hosting Providers

• Benefits:

– Access to more applications

– Easier to install and maintain applications

• Use an APS enabled control panel

– Use a Parallels control panel

– Use the APS format specification to make a control panel APS compliant

• Become APS certified

– Independent certification process

• Benefits

– Package your application only once

– Distribute your application through multiple hosting providers

• Complete APS documentation and Catalog at APSstandard.com

– Use Parallels SaaS Development Kit to package your application

– Parallels Technical Network Support

– Parallels offers a SaaS FastTrack to get to market faster

ISVs(Applications)

12


Standardize: APS Success

• Over 178 Applications and Growing• Web Apps, collaboration, personal productivity, infrastructure, line-of-business, and more

• Commercial, Open Source, Windows, Linux

• Hosting Providers Support(many more in the pipeline)

ARSIDIAN LLC

• ISV Support, many commercial

13


z

Automation Complete automation & management of IT systems and processes





• All Automation products support SaaS & APS today

• Application Delivery from Web Apps to Multi-Tenant

Automate: Parallels Automation Products for SaaS

• Application Pack• APS Application Catalog• Plesk Partner Products

Acronis Miva Merchant myLittleTools KaperskyDr. Web VoipNow

• Application Pack• APS Applications

Parallels Plesk Control PanelParallels Business and System Automation

Pre-Engineered Modules• Hosted Exchange• Hosted Sharepoint• Hosted Dynamics CRM

14


• Virtualization is growing and replacing physical infrastructure

• Enabler of SaaS & contributor to overall industry revenue/profit growth

• Works with Automation Products

• Applications Delivered from Web Appsto Multi-Tenant

• Catalog of pre-defined VirtuozzoTemplates makes it easy to setup

• Virtual Appliances are used to makea turnkey system

Virtualize: Parallels Virtuozzo Containers for SaaS

Virtualization

The best of both worlds with Hypervisor and OS Virtualization


Parallels Desktop


Parallels Server

• Virtuozzo Containers Templates• Virtual Appliances

Parallels Virtuozzo Containers

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AGENDA



• Programs


17 Parallels – Optimized ComputingTMParallels - Optimized Computing17

• No Fee at APSstandard.com for APS Enabling

� Get your Application APS Certified as Gold or Silver

� Parallels supplies Development Kit and packaging/certification help

• Optional: Parallels FastTrack ISV Program

� Fee based: Standard, Premium and Ultimate Levels

� Leverage Parallels Sales, Marketing, Technical Staff & Infrastructure

� Facilitate business opportunities with Providers and Co-Marketing

SaaS Programs for ISVs

18 Parallels – Optimized ComputingTMParallels - Optimized Computing

Parallels FastTrack ISV Program

• Optional Program to get ISVs started faster in SaaS� Assessment of your App for packaging, Priority follow through to completion

� Support to help you package your applications into APS format, Vz Template or Plesk Module

• Co-Marketing Promotional Activities � Highlight through Control Panels, Application Catalog and Parallels website,

Service Provider Newsletter

� Case Study, Whitepaper, Press Release, Event Booth

•Matchmaking with Key Service Providers

• Participation in Parallels Service Provider Alliance Program (Ultimate Level)

� Tailored for your business goals and your Brand

� Learn unique aspects of Service Provider Industry – what makes them tick

� Comprehensive understanding of Service Provider business models

� Personal help to develop relationships, schedule mtgs with analysts/journalists

19 Parallels – Optimized ComputingTMParallels - Optimized Computing

Standard UltimateBenefits Premium

Parallels ISV FastTrack Program Summary

Application Packaging

• Assessment of Application, Training & Q&A Session

• Certifies application

• Standard plus

• Parallels helps ISV package up to 3 versions

• Standard plus

• Parallels helps ISV package up to 3 versions

Support • Priority support for questions

• Dedicated contact for 3 months plus priority support

• Dedicated contact for 3 months plus priority support

Application

Advertising

• Highlighted on Parallels website once listed in application catalog

• Featured for 1 month on Parallels website once listed in the application catalog

• Application included in monthly Parallels newsletter

• Listed as a feature application for 1 month on Parallels website once listed in the application catalog

• Application included in monthly Parallels newsletter

Personal Match-making

• Introduction to 2 upper level hosting executives

• Introduction to 5 upper level hosting executives

• Visibility & promotion in Parallels Service Provider Alliance Program

Co-Marketing

• Create press release

• Case study

• Discount invitation to Summit and Web Hosting Day (Germany)

• Standard plus

• Free invitation to Summit and Web Hosting Day (Germany)

• Discounts for exhibition and sponsorship at hosting events

• Standard plus

• Free invitation to Summit and Web Hosting Day (Germany)

• Discounts for exhibition and sponsorship at hosting events

Cost • $999 • $4,999 • $9,999



AGENDA



• Programs



SaaS – Call to Action

Let us help you get into SaaS Faster• Work with us to package your Application in APS

• Optional: Get on the FastTrack

• Get Certified as a Gold or Silver Application

• Enter your Application in the APS Catalog

• Collaborate with us and get known with the Service Provider Channel


SaaS - Next Steps

References • APS Documentation and SaaS Application Catalog

• www.apsstandard.com

• Get General Info on SaaS• www.parallels.com/saas

• Attend Webcast on October 8• Register at www.parallels.com/webcast

Questions?Look for Red Parallels Shirts in Break Area OR

email us at [email protected]


Appendix


FastTrack Deluxe Program• Parallels will provide:

� A Training and Q&A session for the Partner before packaging

� An Assessment of your Application for packaging

� First in-queue priority Support when the Partner packages their Application

• Parallels Certifies your Application � Includes in the Application Catalog

• Co-Marketing Promotional Activities � Highlights in Application Catalog and Service Provider Newsletter

� Case Study, Whitepaper, Press Release, Event Booth

•Matchmaking with Key Service Providers� Discounted Invitation to network with the largest Hosting Providers

• Parallels Summit 2008 and Web Hosting Day 2009

• Term and Fees � Term: 12 months from initial Application Catalog listing @ apsstandard.com

� Fee: $999.


FastTrack Premium Program• Parallels will provide Deluxe Program plus:

� An Assessment of up to 3 of your Applications for packaging

• Parallels Certifies up to 3 of your Applications� Includes in the Application Catalog

• Co-Marketing Promotional Activities � Highlights in Application Catalog and Service Provider Newsletter

� Case Study, Whitepaper, Press Releases, Event Showcase

• Introductions & Matchmaking with Key Service Providers� Introduction to at least 2 upper level executives of hosting companies to find

pricing models for hosting customers, discuss reselling opportunities

� Free Invitation to network with the largest Hosting Providers• Parallels Summit 2008 and Web Hosting Day 2009


� Fee: $4999.


FastTrack Ultimate Program• Parallels will provide Deluxe Program plus:

� An Assessment of up to 3 of your Applications for packaging

• Parallels Certifies up to 3 of your Applications� Includes in the Application Catalog

• Co-Marketing Promotional Activities � As defined in Premium Program

• Introductions & Matchmaking with Key Service Providers� Introduction to at least 5 upper level executives of hosting companies to find

pricing models for hosting customers, discuss reselling opportunities

� Visibility & promotion in Parallels Service Provider Alliance Program

� Free Invitation to network with the largest Hosting Providers• Parallels Summit 2008 and Web Hosting Day 2009


� Fee: $9999.


Parallels Service Provider Alliance Program

Addendum:

• For FastTrack Ultimate Program members� You Provide a Single Point of Contact (POC)

� We tailor program for your business goals

� We work with your goals for Brand awareness and integrity

� You learn unique aspects of Service Provider Industry

� Learn what makes them tick

� You learn Service Provider business models

� You Develop Relationships with Service Providers

� Parallels helps to schedule mtgs with analysts and journalists


APS Messages to End Users APS Powers Application Delivery to You • APS helps to deliver Open Source & Commercial Applications to meet needs of your business

• Offered in an Application Pack, SMB Bundle or individually, subscribing to APS applications is Easy

• New APS Certified Applications are being added every month; Web Development, Collaboration, Mail, blogs, Security, Front Office and Back Office Applications

• With Applications in one place, there is no need to shop elsewhere!

Benefits• Easily access applications over the web through your web browser

• No large infrastructure or up-front costs

• Pay-as-You-Go model scales to your business demands and needs

• Get the latest versions of software; no need to patch or update

• Store your data on our safe, secure servers

Gold Application


Container1

Container2

Container3

Guest OSGuest OSGuest OS

VM 1 VM 2 VM 3

Virtual Hardware Virtual Hardware Virtual Hardware

Virtual Machine Monitor

Hypervisor or Standard Host OS

Hardware

Standard Host OS

Hardware

OS Virtualization Layer

Hypervisor OS Virtualization

Hypervisors

• Virtualizes access to hardware

• Create many instances of virtual HW

• Host OS and each guest has full OS

• Parallels Server, VMware ESX,

Microsoft Hyper-V, Xen

Containers

• Virtualizes access to OS

• Create many instances of virtual OS

• Single, standard OS kernel per box

• Parallels Virtuozzo Containers,

Sun Solaris Containers, OpenVZ

Best of Both Worlds

30 Parallels – Optimized ComputingTM30

Who’s Into SaaS?

Providers Collaborating With Parallels

31 Parallels – Optimized ComputingTM31

Who’s Into SaaS?

ISVs Collaborating With Parallels

Technology

Make your PHP Application Software-as-a-Service (SaaS) Ready with the Parallels Open Platform