Stefan Buttigieg

IFMSA New Technologies Support Division

Director

AIMS AND PURPOSE

What shall I learn from all of this?

Keep in mind…

• Benefits of making a video

• Learning the basic steps to get you

started

• Learning how to upload your proud

work online via different video sharing

sites

• Making it popular and using it as a tool

to promote your NMO, LCs, Projects and

Events.

Typical Case

Scenarios

• You’re during the National Board meeting and someone proposes the idea of making a promotional video…

• Your favourite standing committee would like to upload a video online to promote its latest project…

• To report an event and to show how much medical students gained from it…

• To promote your Local Committee as a choice for the IFMSA Exchange student

BUT…

Enthusiasm starts building you start collecting all kinds of videos

and photos….

WHERE TO START FROM

You just have no idea…..

Stepwise Approach

• Plan ahead

• Budget

• Getting what you need

• Learning how to use the equipment

• Capturing the footage

• Organizing footage

• Video Editing

Planning Ahead

• Define the aims and purpose of the

video

• Imagine

– Imagine what the video will look like in your

mind

– How do you want your audience to react to

the video?

– What feelings would you like to provoke with

the video?

Planning Ahead

• From your fertile imagination

– Write down a script

– Create a storyboard

• Series of pictures which depict how you would like your video to appear

– Make a checklist of things you need/to do:

• Footage that needs to be taken

• Photos that need to be taken/collected

• Equipment that you need

Getting what you need:

Equipment

• Ask friends and relatives to provide you

with the materials you need

• Improvise especially if you’re on a tight-

budget

• Ask your liaison to sponsors to consider

getting funds by including adverts in

your video

– Pre-roll

– Post-Roll

Learning

• Trial and Error – 2nd best

• Reading and checking out

documentation – 1st BEST

– Wastes much less time on the long-term

basis

– Helps you make better use of your software

and other equipment`

Capturing

• Capture the MOMENT

• Appoint someone who would be responsible for the capturing of the footage or do it yourself.

• Shaky movements look bad. Period.

• Use different angles and perspectives

• Take as many shots as possible and make sure you protect the footage with your life.

• Two types of shot– Roll A [ Static ]

– Roll B [ Moving Camera]

Organizing

• Footage Types– Tape [ Name each tape ]

– SD/SD HC Card

– Hard Disk on Camera

• Make sure you have two copies– Local computer

– External Hard Drive

• NAME. NAME. NAME– What would you prefer

• Dscf09349238749347 OR

• [Tape 1] Roll A – Close-up shot of Teddy Bear

Video Editing

• Software

• Time-consuming but with great

satisfaction of final results

• Organize your resources well

• Choice of music is critical

Software

• Windows Movie Maker

• iMovie

• Adobe Premiere Pro CS4

• Final Cut Pro

Windows Movie Maker

PROS

• Cheap and easy option

• Simple

CONS

• Limited

• Not flexible with editing different video

layers/channel

Pros

• Very easy to use

• Basic

Cons

• Simplistic

• Limits your editing

capabilities

• Available only for Mac

iMovie

Pros

• Allows great amount

of flexibility

Cons

• Steep learning

curve(but once you

learn this, it will be

great )

• Available only on Mac

FinalCut Pro

Pros• Available on Mac and PC

• Very good flexibility and

works very well with Adobe

Suite Collection which

produce excellent additional

effects to the video

– Adobe After Effects

– Adobe Encore

Cons• Steep Learning Curve

Adobe Premiere Pro CS4

Choice of Music

• It is critical

• Sets the mood of the video

– If you use the wrong music you will put the

viewer in the wrong mindset

– Example….

Prairie Dog

Original Video Source

546,973 views

Dramatic Prairie Dog

6,277,275 views

SMALL WORKING GROUPS

Storyboard

Outcomes - Ideas

• How did it feel?

• Do you think it would be easier to create

and edit the video when you created

this?

Questions

CONTACT ME FOR TRAINING

VIDEOS AND SOFTWARE

To do at your leisure time…